12,000 Sq Ft, 16 Studios, Crocs & Chemical Guys: Inside Outlandish’s TikTok Shop Live Streaming Empire

William August spent a decade witnessing firsthand how social commerce developed in China before most Western...

Ex-Yoola CEO Eyal Baumel Launches Flywheel To Build Creator Franchises Beyond Social Media

Eyal Baumel, former CEO of global YouTube network Yoola, has launched Flywheel, a venture focused on...

Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’

Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...

Why Blogapalooza Tapped Into The Power Of Community To Build Its Creator Network In The Philippines

Blogapalooza has established a network of over 50,000 content creators across the Philippines by prioritizing relationships...

Dimitar Gougov Breaks Down His Creator-First Mindset That Caught  Mādin’s Attention

Creative agency Mādin recently acquired Great Work Media to address growing client demand for authentic influencer...

The Perfect Match: Why gen.video Acquired Lionize To Build The Next-Gen Creator Marketing Platform

In June, gen.video made headlines by acquiring AI-powered influencer marketing platform Lionize, the brainchild of data...

XOMAD’s Rob Perry On Leveraging Data Intelligence To Maximize Influencer Marketing Impact 

XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators,...

SPH Media, TSL Media Group Team Up To Deliver Full-Funnel Influencer Marketing Solutions

Singapore-based media network SPH Media has announced a partnership with X10 Media, a subsidiary of the...

Inside Clicks Talent’s $250K Bet To Revamp Influencer Marketing Technology

Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks...

Whalar Group Secures Major Investment And Reaches $400 Million Valuation – Co-Founder and Co-CEO Neil Waller Reveals What’s Next

Photo credit: Whalar Group Whalar Group recently announced a strategic investment from Salesforce founder Marc Benioff,...

Later Partners With Domo To Transform Creator Data Into Revenue Opportunities

Influencer marketing platform Later has partnered with AI-powered platform Domo to scale and drive revenue opportunities...

Qoruz Introduces Creator Brand Fit Index For Tailored Influencer Partnerships

Influencer marketing platform Qoruz has launched the Creator Brand Fit (CBF) Index, a framework designed to...

Inside The Node’s Transparency First Approach To Influencer Marketing

The Node has established itself in influencer marketing by tackling the 60% commission rates and lack...

Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry

The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...

Beyond ‘Walking Billboards’: How Tano’s AI Is Reviving Authentic Brand Evangelism

Influencers have become “walking billboards,” according to Will Caplan, co-founder and CEO of AI-powered Tano, cutting...

Mindgruve And Outlandish: Bringing TikTok Shop To Latin America

Carlos Corona Betancourt Mindgruve secured a first-mover advantage in Brazil’s social commerce market by becoming the...

Animeta-Publicis Campaign Wins Bronze Lion At Cannes With 400M+ Views

Animeta Brandstar‘s collaboration with Publicis Groupe on the “Bassi vs Garnier Men Facewash” campaign has amassed...

Webfluential 2.0: Unlocking The Full Potential Of Africa’s Creator Economy

Photo credit: Robyn Davie Photography Webfluential, a creator marketing platform with over 600,000 creators in its...

#paid’s New Program Transforms Creators Into Strategic Brand Partners

Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...

Meredith Jacobson: The Talent Connector Building Creator Economy’s ‘Professional Infrastructure’

Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the...

Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new...

Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...

The Creator Whisperer: How Ronit Cohn Enables Creator Success

When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators,...

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

‘We Get It’ Aims to Elevate Creator Value Beyond Content Production

Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...