Influencer marketing agency Hypetap has appointed two senior executives to newly-created roles in its London office, reinforcing its expansion in the Europe, Middle East, and Africa region. 

Chris Davis joins as Managing Director, while Albertine Brandon takes on the Account Director position.

Davis brings more than 15 years of experience in media, marketing, and influencer partnerships across the UK, U.S., and Europe. He previously served as Commercial Director at GloMotion Studios and held senior roles at Brainlabs, Gleam Futures, and MailOnline in New York. In his new role, Davis leads UK operations, focusing on team culture and client partnerships while joining Hypetap’s Global Executive Leadership team.

Brandon arrives with nearly a decade of influencer marketing expertise, having previously held positions at Dentsu Creative and Influencer. She oversees key client relationships, including Lee Kum Kee, Depop, and TripAdvisor, while mentoring the account management team.

Global Growth Strategy

Founded in Melbourne in 2013, Hypetap established its UK presence in 2024 as part of an international expansion strategy. The agency now counts Coca-Cola, Kraft Heinz, Colgate-Palmolive, and Asahi among its roster of global clients.

Both Davis and Brandon report to Detch Singh, Hypetap’s CEO. “Their combined expertise and leadership will be invaluable as we continue to expand our footprint and deliver exceptional results for our clients,” Singh said in a press release.

This leadership announcement follows Hypetap’s earlier 2025 launch of Hypetap Intelligence in the UK and European markets. The proprietary platform analyzes more than 10 billion data points to power audience insights, campaign measurement, competitor benchmarking, and brand lift for global brands.

The UK expansion continues Hypetap’s growth trajectory, which also includes the opening of a new Sydney office in August, led by Managing Partner Shane Holmes, who joined from senior positions at AKQA and whiteGREY.

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