CreatorPad’s Reimagined Influencer Marketing Strategy, A Boon To Neighborhood Businesses

U.S. influencer marketing spending, excluding paid media amplification and non-social media expenditures, is expected to reach...

The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending

As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...

GroupM’s Influencer Campaign For TotalEnergies Achieves Guinness World Record

GroupM has partnered with TotalEnergies Marketing India Pvt. Ltd. to launch an influencer-driven campaign that set...

Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration

Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...

Bridging Tourism Boards And Travel Creators: The iambassador Model

The global travel blogging market was valued at $4.72 billion in 2024 and is projected to...

Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing  

Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...

Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce

Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...

The Influencer Marketing Factory On Navigating Industry Shifts

Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...

Publicis Groupe Eyes Latin America Expansion With Upcoming BR Media Group Takeover

Publicis Groupe has entered into an agreement to acquire São Paulo-based BR Media Group to expand...

The ‘Community Moat’: Transforming Creator Relationships Into Strategic Assets

Most brands build their influencer marketing strategies on platforms they don’t control. SARAL founder and CEO...

Merchantwise Group Expands Portfolio With Social Media Agency Buyout

Merchantwise Group has acquired The Social CliQ and The Content CliQ to expand its digital marketing...

Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable

Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...

How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts

When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...

Privy Reviews: The ‘Rotten Tomatoes’ For Creators

“Reviews are great for digital word of mouth,” explains Vanessa Franz, founder and CEO of Privy...

Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake

TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul’s content creation and...

INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry

“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...

Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy

Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...

Social Snowball Hit by Impersonation Scheme Spreading False Claims

Social Snowball, a creator-affiliate platform serving over 2,000 e-commerce brands, reports experiencing a coordinated attack where...

BitStar Launches AI-Powered Influencer Marketing Solutions To Indonesia As Part Of Global Expansion

BitStar Co., Ltd., a Tokyo-based influencer marketing platform, is expanding its operations to Indonesia, marking its...

Creating New Pathways In Sports Marketing: Noah Schwartz’s Vision For Touch Grass Sports

“I identified this white space between professional athletes and content creators in sports,” explains Noah Schwartz,...

The Rise Of B2B Creator Management: How The Wishly Group Is Transforming LinkedIn’s Creator Economy

“If you’re not even thinking about influencer campaigns to shift people’s mindset and speed up your...

Reach Agency’s Gabe Gordon Explains Why Creators Are The Future Of Advertising

With social media creators driving more advertising spending than traditional social ads, Reach Agency CEO Gabe...

George Bacon Shares Playbook For Building A Social Media Marketing Powerhouse

At just 27, George Bacon has grown his agency, George Bacon Media Ltd (GBM), into an...

The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing

“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....

Modash Acquires Promoty In Global Expansion Push

Influencer marketing platform Modash has acquired Promoty, a creator relationship management (CRM) company, to strengthen its...