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Beyond The 15th Minute: Sixteenth Expands Global Reach Through Whalar Group Merger
November 7, 2024Danny Lowney’s Sixteenth, a leading UK talent management company, has combined operations with Whalar Group, marking...
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Clark Influence: The Agency Writing the Rules for Ethical Creator Marketing
October 31, 2024Nicolas Bon is setting new standards for creator partnerships through Clark Influence, a multinational agency that...
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Why TikTok-First Marketing Agency Popcorn Growth Doesn’t Focus On Likes, Follower Count
October 30, 2024Former JPMorgan analyst Sheryl Xue H Teo is bringing Wall Street-style analysis to social media marketing....
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Why Marketing Veteran Jamie Gutfreund Left Agency Life To Build A Creator Rosetta Stone
October 30, 2024Former Microsoft, Expedia, and Hasbro executive Jamie Gutfreund is challenging traditional approaches to creator marketing with...
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Why This Dubai Agency Is Going All-In On User-Generated Content
October 29, 2024MKV Digital, a Dubai-based digital marketing agency, is launching MKV Creators, a new division focused on...
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Oxford Road, Veritone One Merge To Form Podcast Ad Agency, Help Brands Reach Millions Through Audio
October 25, 2024Oxford Road and Veritone One are combining operations to create what they describe as the world’s...
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Why UK Talent Agency BNOC Believes Shared Values Trump Traditional Influencer Marketing Metrics
October 25, 2024BNOC (Big Name on Campus), the UK’s “first values-led,” social-first talent agency, has launched under the...
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Select Management Group Promotes Caroline Nardilla To Partner, Strengthening Bi-Coastal Operations
October 25, 2024Select Management Group has promoted its Talent Manager, Caroline Nardilla, to Partner, expanding its leadership team...
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Inside The Sociable Society’s Mission To Safeguard Content Creators
October 25, 2024The Sociable Society (TSS) is an influencer management and marketing agency that aims to safeguard creators...
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How Emplicit Helps Brands Successfully Scale TikTok Shop Operations
October 24, 2024TikTok Shop, the social media giant’s venture into online retail, is quickly becoming a powerhouse platform...
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Viral Nation Presents Upgraded Brand Safety Solution With Brand-Creator Fit, Business Intelligence Tools
October 17, 2024Viral Nation, a global social media marketing and creator agency, announced a major update to its...
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GLOW’s Maggie Walsh Reveals How Fandom Is Reshaping Brand Marketing
October 16, 2024Fandom isn’t just for pop stars and sports teams anymore. It’s gaining traction in the creator...
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Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Whalar Group Acquires UK Talent Management Firm Sixteenth
October 11, 2024Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...
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Node App’s Founders Reveal Why They Sold The Startup To Dulcedo Group, Discuss AI Matchmaking For Micro-Influencers
October 8, 2024Node App, the brainchild of former social media agency manager Armin Faraji and ex-Google UX designer...
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OMG’s New Snap Partnership Taps Into The Power Of Snapchat Creators
October 4, 2024Omnicom Media Group (OMG) announces a partnership with Snap Inc., leveraging the platform’s creator network for...
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Two Plus Company Agencies Are Launching An Influencer Marketing Solution For Performance Marketing, Brand Building
October 4, 2024Citizen Relations and Mekanism, two agencies within the Plus Company network, are introducing Performfluence, a new...
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Ex-DBA Talent Manager Gerald Leonard Unveiled As Head Of Currents Management’s Fashion & Beauty Division
October 2, 2024Digital talent agency Currents Management appointed Gerald Leonard as Senior Manager of its newly established Beauty...
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“Made In Hong Kong” Mooncake Scandal Costs Influencer Empire Nearly $10 Million
September 30, 2024Three Sheep Group, a leading influencer agency in China, faces a 69 million yuan ($9.8 million)...
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The Globe And Mail Recognizes Creator Agency Viral Nation As One Of Top Growing Companies In Canada
September 30, 2024Viral Nation, a global social media marketing and creator agency, secures a spot on The Globe...
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The Digital Dept.’s Belinda Sztrom On The Success Of The BRANDEdit Influencer Showroom’s First NYFW Event
September 27, 2024The beauty industry’s buzziest brands are flocking to an unexpected corner of New York Fashion Week...
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GoFluence Unveils First Malaysian Influencer Marketing Platform
September 24, 2024GoFluence launched Malaysia’s inaugural influencer marketing platform at the Malaysia Modest Fashion Showcase during MIHAS 2024...
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Radioads.com.au Launches To Provide Aussie Businesses With Affordable Prime Ad Spots
September 24, 2024Radioads.com.au has debuted as Australia’s newest audio advertising agency. Per B&T, the agency specializes in radio,...
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Montreal’s Dulcedo Group Acquires AI Startup That Generated Millions Of Impressions Through Micro-Influencers
September 23, 2024Montreal-based talent management agency Dulcedo Group has acquired Node App, an AI-powered influencer marketing platform. The...
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Clark Influence GM Marie-Josée Cadorette Explains The Agency’s Value Beyond Creator Campaigns
September 20, 2024Clark Influence, an agency founded in Montreal seven years ago by Nicolas Bon and Vincent Bronner,...
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