Podcast Discovery, a full-service podcast marketing agency, announced the appointment of Hannah Southern as its new Commercial Lead. Southern joins the company to spearhead commercial development, expand client relationships, and create audience growth strategies.

Southern brings significant podcast industry experience to the role, having previously served as Content Strategist at Message Heard and Head of Audience Development at Lower Street.

“I’ve followed Podcast Discovery’s work for a long time, so I’m delighted that their next phase of growth includes me,” Southern stated. “The industry is evolving rapidly, and there’s a real opportunity for shows to cut through the noise with creative, out-of-the-box growth strategies.”

Client Portfolio and Services

Founded in April 2023 by British Podcast Awards creators Matt Deegan and Matt Hill, Podcast Discovery delivers integrated marketing services, including PR, podcast outreach, video production, social media management, event coordination, and paid advertising.

Podcast Discovery currently works with major media organizations, including Sky News, Crooked Media, The Economist, Financial Times, BAFTA, All3Media, Crowd Network, Jampot, and Mail Metro Media.

Beyond its agency services, Podcast Discovery operates Podcast Rex, a consumer-facing brand for podcast listeners.

Hill and Deegan emphasize the competitive nature of the podcasting market: “Podcasting has never been so competitive. Launching and keeping a show successful requires a great product, but also an integrated marketing strategy to ensure it continues to reach new listeners.”

Southern plans to work with diverse clients across talent-led, branded, and independent shows to help them achieve growth objectives and build meaningful listener relationships.

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