Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy

Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...

Social Snowball Hit by Impersonation Scheme Spreading False Claims

Social Snowball, a creator-affiliate platform serving over 2,000 e-commerce brands, reports experiencing a coordinated attack where...

BitStar Launches AI-Powered Influencer Marketing Solutions To Indonesia As Part Of Global Expansion

BitStar Co., Ltd., a Tokyo-based influencer marketing platform, is expanding its operations to Indonesia, marking its...

Creating New Pathways In Sports Marketing: Noah Schwartz’s Vision For Touch Grass Sports

“I identified this white space between professional athletes and content creators in sports,” explains Noah Schwartz,...

The Rise Of B2B Creator Management: How The Wishly Group Is Transforming LinkedIn’s Creator Economy

“If you’re not even thinking about influencer campaigns to shift people’s mindset and speed up your...

Reach Agency’s Gabe Gordon Explains Why Creators Are The Future Of Advertising

With social media creators driving more advertising spending than traditional social ads, Reach Agency CEO Gabe...

George Bacon Shares Playbook For Building A Social Media Marketing Powerhouse

At just 27, George Bacon has grown his agency, George Bacon Media Ltd (GBM), into an...

The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing

“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....

Modash Acquires Promoty In Global Expansion Push

Influencer marketing platform Modash has acquired Promoty, a creator relationship management (CRM) company, to strengthen its...

Croatian Startup Hypefy Secures €1.75M For AI-Driven Influencer Marketing Automation

Zagreb-based Hypefy has secured €1.75 million (~$1.8M) in seed funding to expand its AI-driven influencer marketing...

Havas’ New Creator-Led Docuseries ‘Shape Shifting’ Explores The Food Industry Impact Of GLP-1s

Havas has launched a new docuseries examining how GLP-1 medications are impacting consumer behavior and reshaping...

Local Creator Marketing: How Hummingbirds Connects Brands With Community Voices

Emily Steele is making strides in local marketing through Hummingbirds, a venture-backed SaaS platform that connects...

How Charles Haynes Built Ziggurat XYZ Into YouTube’s Premier Agency For Expert Creators

With social media platforms providing fertile ground for entertainment content to flourish, Charles Haynes identified an...

Former Google And HBO Max Strategist Joins Pixly To Expand Agency’s Consumer Brand And Influencer Practice

Pixly, a leading influencer marketing agency within the Acceleration Community of Companies, has appointed Kayla Fortin...

Squad And Famous Birthdays Partner To Connect Brands With Creators

Squad, an influencer marketing platform and its talent buying arm the Reiman Agency has partnered with...

CreatorIQ’s Vision For Creator Marketing: A Discussion With New CMO Brit Starr

As the newly appointed Chief Marketing Officer at CreatorIQ, Brit Starr oversees an industry where leading...

How Cult Creative Aims To Set New Standards In Brand-Creator Partnerships And Transform Southeast Asia’s Content Creation Industry

Cult Creative, a Malaysian all-in-one platform for creators and brands, seeks to address a critical challenge...

Sports Marketing Maverick Max Fleming Presents Motive, A Talent Management Firm Attracting Brands Like Reebok, Gatorade

Max Fleming is making strides in sports marketing by fusing traditional talent management and digital innovation....

AI Influencer Management: How PiXEL Creates New Opportunities In Creator Marketing

In 2024, as brands seek effective ways to reach audiences through emerging technologies, Lewis Davey created...

MikeWorldWide Unveils Everywhere, Tapping Into Social-First Digital Marketing

MikeWorldWide (MWW), with 38 years of independent public relations expertise, introduces Everywhere, a specialized digital agency...

From Social Posts To Store Visits: How Dentsu’s New Platform Tracks The Real Impact Of Influencer Campaigns

Advertising giant Dentsu has launched a new operating system for influencer marketing that aims to track...

How GoFluence Scaled From Local Events To Digital Creator Powerhouse In Southeast Asia

Malaysia’s most extensive influencer platform, GoFluence, connects over 46,000 creators with 4,000 brands through its self-serve...

Whalar Group Presents Foam, An Operating System For Streamlining Talent Management In The Creator Economy

The Creator management industry has reached a turning point: professional talent managers now handle over 75%...

How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor

With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...

Upside Down Talent: Meet The Agency Disrupting Creator Management By Empowering Creators

Graham James believes the traditional talent management model is broken. After years of watching large talent...