Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail environments. The influencer marketing company positions the offering as an alternative to repurposed brand advertisements currently dominating retail media networks.

Linqia cites a global media study by Ipsos showing that 71% of consumers made a purchase within days of seeing creator content on Meta. The company also references a Lunar New Year activation with Albertsons Media Collective, which generated engagement rates four times higher on Facebook and triple that on Instagram compared to standard campaigns.

“Shoppers expect more than a logo and a tagline – they want content that feels real, relevant, and human,” Daniel Schotland, COO of Linqia, said in a press release.

The launch follows trends identified in a recent Skai report, which found that 92% of consumer goods organizations now rank retail media as their most important marketing channel, slightly ahead of social advertising at 91%. Despite widespread adoption, only 25% of organizations report achieving full-funnel maturity in their retail media programs. Consumer goods organizations currently engage with an average of six retail media networks, with expectations to increase to 11 by the end of 2026.

Implementation Approach

The offering follows a three-part strategy: creator-led content development using Linqia’s network of influencers, tailored by retailer and category; direct integration into retail ad ecosystems through retail media network partnerships; and closed-loop measurement, providing attribution and sales lift data.

The service targets retail environments, including Amazon, Walmart, Target, and Kroger, among others.

This launch follows Linqia’s reported 53% increase in campaign volume in Q1 2025 compared to the same period last year, accompanied by a 40% year-over-year increase in partner spending.

In April, Linqia introduced two additional offerings: “Creator Ads,” designed to extend creator content across multiple marketing channels, and “IRL,” enabling brands to create in-person consumer experiences while capturing content for digital channels.

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