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XOMAD’s Rob Perry On Leveraging Data Intelligence To Maximize Influencer Marketing Impact
July 11, 2025XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators,...
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SPH Media, TSL Media Group Team Up To Deliver Full-Funnel Influencer Marketing Solutions
July 9, 2025Singapore-based media network SPH Media has announced a partnership with X10 Media, a subsidiary of the...
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Inside Clicks Talent’s $250K Bet To Revamp Influencer Marketing Technology
July 4, 2025Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks...
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Whalar Group Secures Major Investment And Reaches $400 Million Valuation – Co-Founder and Co-CEO Neil Waller Reveals What’s Next
July 4, 2025Photo credit: Whalar Group Whalar Group recently announced a strategic investment from Salesforce founder Marc Benioff,...
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Later Partners With Domo To Transform Creator Data Into Revenue Opportunities
July 3, 2025Influencer marketing platform Later has partnered with AI-powered platform Domo to scale and drive revenue opportunities...
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Qoruz Introduces Creator Brand Fit Index For Tailored Influencer Partnerships
July 2, 2025Influencer marketing platform Qoruz has launched the Creator Brand Fit (CBF) Index, a framework designed to...
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Inside The Node’s Transparency First Approach To Influencer Marketing
July 1, 2025The Node has established itself in influencer marketing by tackling the 60% commission rates and lack...
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Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry
July 1, 2025The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...
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Beyond ‘Walking Billboards’: How Tano’s AI Is Reviving Authentic Brand Evangelism
June 30, 2025Influencers have become “walking billboards,” according to Will Caplan, co-founder and CEO of AI-powered Tano, cutting...
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Mindgruve And Outlandish: Bringing TikTok Shop To Latin America
June 26, 2025Carlos Corona Betancourt Mindgruve secured a first-mover advantage in Brazil’s social commerce market by becoming the...
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Animeta-Publicis Campaign Wins Bronze Lion At Cannes With 400M+ Views
June 24, 2025Animeta Brandstar‘s collaboration with Publicis Groupe on the “Bassi vs Garnier Men Facewash” campaign has amassed...
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Webfluential 2.0: Unlocking The Full Potential Of Africa’s Creator Economy
June 23, 2025Photo credit: Robyn Davie Photography Webfluential, a creator marketing platform with over 600,000 creators in its...
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#paid’s New Program Transforms Creators Into Strategic Brand Partners
June 19, 2025Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...
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Meredith Jacobson: The Talent Connector Building Creator Economy’s ‘Professional Infrastructure’
June 17, 2025Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the...
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Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships
June 16, 2025Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new...
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Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign
June 16, 2025Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...
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The Creator Whisperer: How Ronit Cohn Enables Creator Success
June 16, 2025When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators,...
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WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan
June 13, 2025WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...
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‘We Get It’ Aims to Elevate Creator Value Beyond Content Production
June 13, 2025Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...
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Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content
June 11, 2025Sun Yi noticed something peculiar about his social media posts. Content that made people respond with...
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Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection
June 11, 2025Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...
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Andri Sadlak: Driving E-Commerce Growth On Amazon Through Creator Connections
June 6, 2025Amazon’s Creator Connections is a platform that enables brands to partner with creators for bonus commissions...
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Dentsu Appoints Lebogang Moerane To Co-Lead ‘Culture-First’ Influence Strategy In South Africa
June 5, 2025Dentsu Creative South Africa has appointed Lebogang Moerane as Head of Social & Influence, effective June...
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Launchd Acquires Influencer Agency Huume from IZEA
June 5, 2025Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in...
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Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing
June 5, 2025Here is a hypothetical scenario – a creator with fewer followers in a small Kenyan town...
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