Influencer Agency Bolsters Executive Team With Key TikTok Commerce And Growth Leaders

Influencer, the global creator marketing agency founded by Caspar Lee and Ben Jeffries, announces two strategic...

Louisa Ioannidou Takes Helm As CEO Of New TheSoul Media Division In Creator Economy Expansion

TheSoul Group launched TheSoul Media as a standalone division to consolidate its owned and operated digital...

Twitch Star TheSushiDragon Takes Ownership Stake In StreamerDap To Transform Creator Sponsorships

StreamerDap, a sponsorship platform connecting brands with livestreamers, adds Twitch creator TheSushiDragon (Stefan Li) as co-owner...

Inside IPG Health’s European Expansion: How Influencer ID Is Bringing Creator Marketing To Regulated Healthcare

IPG Health is bringing its Influencer ID service to Europe, extending an end-to-end influencer marketing solution...

How GZ Publicity Helps Creators Keep Their True Voice In A Metrics-Driven Industry

GZ Publicity, founded in 2018 and transitioning to full-time operations in 2025, specializes in providing public...

How Marketing Agency Strudel Connects Brands With TikTok Shop Opportunities

As TikTok Shop emerged as a major player on the social commerce scene, London-based agency Strudel...

SAMY Acquires Social Media Agency team5pm To Expand European Presence

Social-first marketing group SAMY Alliance continues its European expansion strategy with the acquisition of Amsterdam-based social...

Acast Names Laura Hagen As SVP To Lead Americas Growth, Global Agency Strategy

Swedish-founded podcast company Acast has appointed Laura Hagen as Senior Vice President, Regional MD Americas &...

Talent Agency A-List Me Bets On Trust To Win Over Creators And Brands

A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now...

‘Call Her Daddy’ Host Alex Cooper Launches Unwell Creative Agency, Secures Google Partnership

Alex Cooper, host of the “Call Her Daddy” podcast, is expanding her media portfolio with the...

Creator Agency NewGen Pushes Deeper Integration As Brands Embrace Influencer Marketing

NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is...

Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further

Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...

How Brand Curators Blends PR And Talent Management To Bolster Creator Representation

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that...

Hypetap Expands UK Presence With Two Senior Leadership Appointments

Influencer marketing agency Hypetap has appointed two senior executives to newly-created roles in its London office,...

College Dropout Builds Clipping Agency Driving Billions Of Views For Brands, Musicians

In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself...

Linqia Launches Creator-Led Retail Media Offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail...

Nike’s Former Chief Marketer Partners With Whalar Group On Athlete Branding Program

The Business of Creativity, a Whalar Group company, has launched a seven-week course designed to help...

Boutique Firm The Void Bets On Personal Touch To Reset Creator-Brand Partnerships

Melbourne-based talent management firm The Void operates on a simple premise: creators need personalized management that...

From Bankruptcy’s Brink To Influencer Powerhouse: Inside Cure Media’s Rise In Northern Europe

What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For...

The Human Standard: Why People Have Influence Treats Creators Like Partners, Not Deliverables

Influencer marketing agency People Have Influence has built a business that treats creators as valued partners...

Chasing A Feeling: Creator Origin’s Quest To Humanize Influencer Campaigns

Transparency in pricing, personalized client attention, and treating creators as partners rather than content production units...

Night Launches Marketing Division To Connect Brands With Creator Talent

Night, a talent management company representing more than 200 creators, has launched Night Advisory, a marketing...

Audacy Partners With MOGL To Integrate Athlete NIL Influencers Into Sports Audio Content

Audacy, an audio content and entertainment company, has announced a strategic partnership with MOGL, an athlete...

The fwd. network Secures Exclusive Advertising Deal For Venus And Serena Williams’ Podcast

Podcast network The fwd. network has announced an exclusive audio advertising sales partnership for “Stockton Street,”...

REACH’s Dylan Huey & Daniel Yi on Building an Ecosystem for the Next Generation of Creators

REACH began as a student organization at the University of Southern California. Today, it operates five...