PMG announced the acquisition of Digital Voices, a London and New York-based influencer marketing agency, as the digital advertising company expands its creator marketing capabilities. The terms are undisclosed.

Digital Voices operates with 70 employees across offices in London, New York, and Costa Rica. The agency brings two proprietary tools to PMG: Chord and Composer, which provide campaign management, benchmarking, and predictive insights through AI-led technology.

PMG plans to integrate Chord and Composer into Alli, its proprietary marketing operating system. The integration begins immediately, according to the announcement.

Client Portfolio and Service Capabilities

Digital Voices has executed campaigns for General Mills, Adobe, DoorDash, and Unilever. The agency works across technology, consumer packaged goods, beauty, education, and health and wellness sectors.

In July 2025, Digital Voices launched the Global Influencer Council, an invite-only network of 21 marketing leaders from brands including Amazon, Google, Adobe, Unilever, and DoorDash. The council includes executives from the U.S. and EMEA regions.

“This is another exciting step forward in PMG’s global growth and our commitment to giving customers an edge in a rapidly evolving landscape,” said George Popstefanov, founder and CEO of PMG. “The creator landscape has quickly evolved into a strategic lever for performance, brand storytelling, and commerce.”

Jennifer Quigley-Jones, founder and CEO of Digital Voices, said: “Joining PMG means multiplying the value we create for both creators and brands. As part of PMG, we’ll have the platform and resources to scale our offering across media, expand use of technology across our offering, and help our clients drive meaningful commercial impact and unlock greater potential.”

The Digital Voices acquisition marks PMG’s fourth in its 15-year history. The company acquired Momentum Commerce last summer. In 2025, PMG launched Alli Marketplace and expanded its EMEA (Europe, Middle East, and Africa) presence while adding capabilities in retail media, commerce, and measurement.

Checkout Our Latest Podcast