ATRX, an official TikTok LIVE agency, is partnering with Ambiance Media Partners to bring creator education programming to Chattanooga, Tennessee, with the launch of AMP Creator Weekend.

The three-day event runs August 7-9 in Chattanooga and will focus on creator education, digital media, live streaming, and collaboration. It marks the first initiative under the new partnership between the two companies.

ATRX has worked with creators in recent years to grow digital audiences and build strategic content initiatives, including helping “America’s Got Talent” Golden Buzzer winner Jourdan Blue build a TikTok LIVE community. The agency is now extending that work to Chattanooga’s local creator base.

“Over the past several years, I’ve witnessed creators struggle just to make a living, and I’ve also seen those same creators build thriving businesses and generate six-figure incomes through TikTok LIVE,” said Bill Herndon, CEO of ATRX Agency. “The Creator Economy has fundamentally changed how careers are built. Today, people have the opportunity to reach audiences, build communities, and create sustainable revenue in ways that simply weren’t possible a decade ago. That’s why we’re excited to partner with Ambiance Media Partners to help Chattanooga’s creators not just participate in the Creator Economy, but thrive in it.”

Ambiance Media Partners was founded by Jana Lind, who also founded Ambiance Models & Talent, a talent representation company with more than 20 years in the industry. AMP extends that legacy into creator education, digital content, and community-building.

“For more than 20 years, we’ve helped actors, models, and performers pursue their dreams,” Lind said. “Today, digital platforms have created entirely new career paths. AMP Creator Weekend reflects our commitment to bringing education, collaboration, and new ideas to Chattanooga’s creative community.”

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