Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company veteran into a top leadership position at the Los Angeles-based creator marketing agency.

Reznikoff will lead the agency’s end-to-end client experience, overseeing brand partnerships from strategy through execution. She will direct Open Influence’s go-to-market strategy to align with how brands purchase creator marketing services, with a focus on integrated, performance-oriented approaches.

The Chief Client Officer will work to strengthen collaboration across the agency’s strategy, creative, data, and technology functions while continuing to work with agency leadership and the Account Management team.

Reznikoff joined Open Influence in October 2017 as Account Manager and advanced through six promotions over eight years. She has served as Senior Vice President of Account Management (Global) since July 2023, after serving as Vice President from January 2022 to June 2023.

During her tenure, she scaled the Account Management function into a globally integrated team while leading partnerships for the agency’s clients.

“Maggie has been a critical force behind our clients’ success throughout the evolution of Open Influence,” Alex Dahan, CEO and co-founder of Open Influence, said in a statement. “She understands this business at a deep level and has repeatedly proven her ability to execute at scale while leading complex, high-performing teams.”

Open Influence, established in 2013, has executed creator marketing campaigns for brands including AT&T, Uber, Moderna, Mercedes-Benz, Macy’s, Chase, Google, and Amazon.

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