Creator agency NewGen has appointed Dana Pirkle as its new Talent Director. Based at the company’s London headquarters, Pirkle will oversee the growth of NewGen’s creator division and lead its overall talent strategy.

Pirkle brings over a decade of experience in talent management and the creator economy, previously holding leadership positions at CAA, 3BLACKDOT, Viewture, and Machinima. 

Throughout her career, she has specialized in facilitating collaborations between content creators and brands. Pirkle has also been a featured speaker at industry events hosted by Web Summit, Newfronts, and Forbes.

Leadership Perspectives on Growth

“Dana’s appointment is a key milestone in the growth of NewGen’s talent and creator services,” Mike Craddock, co-founder and CEO at NewGen, said in a press release. “As our roster continues to expand, Dana will play a leading role in shaping its future.”

On her new role, Pirkle states, “NewGen’s non-traditional approach to powering culture places it at the forefront of creativity and audience connection. I’m excited to contribute to this growth and work with a team that challenges existing practices.”

This appointment marks another step for NewGen, which rebranded from Kairos Group in June 2024. The rebrand reflected the company’s progress beyond its 2015 origins as a gaming influencer agency into a broader social and creator-focused operation.

The expansion coincided with a multimillion-pound investment from BGF, one of the UK and Ireland’s largest growth capital investors. The funding was directed toward enhancing infrastructure, data capabilities, technology platforms, and expertise within the creator economy space.

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