Mavely: How Performance-Based Influencer Marketing is Transforming Social Commerce

Since its founding in 2019, Mavely has processed over 300 million purchase journeys and distributed nearly...

MOGL Introduces First-Party Data & Insights For Enhanced Targeting And Performance Tracking In Athlete Marketing Campaigns

As social media platforms reshape marketing strategies, influencer & NIL marketplace MOGL introduces Athlete Audience Insights™,...

Webby Winner Underknown Merges With Creator Agency GPOP To Enhance Offerings For Brands And Partners

Digital media company Underknown has announced a merger with creator agency GPOP, marking its third acquisition...

Award-Winning Podcast Network Crowd Network Doubles Down On Video, Social Content

Crowd Network, a European podcast company, is expanding its production capabilities and hiring video producers as...

How Gifted Social Is Reshaping Brand-Creator Partnerships In Hospitality Marketing

As social media marketing often prioritizes transactions over relationships, Scott Willson is introducing a fresh approach...

Pioneer Influencer Agency Social Studies Plots The Future

Social Studies, founded by former magazine editor Brandon Perlman, has evolved from a simple Instagram curation...

How The UGC Agency Helps Global Brands Convert Social Media Views Into Actual Sales

As brands invest millions in influencer marketing, Aleks Velev identified a critical gap: substantial investments weren’t...

StatSocial Launches Audience Discovery Tool That Lets Brands Find Influencers Based On Who Actually Sees Their Content

StatSocial has introduced a new influencer marketing platform that enables brands to search for creators based...

Beyond The 15th Minute: Sixteenth Expands Global Reach Through Whalar Group Merger

Danny Lowney’s Sixteenth, a leading UK talent management company, has combined operations with Whalar Group, marking...

Clark Influence: The Agency Writing the Rules for Ethical Creator Marketing

Nicolas Bon is setting new standards for creator partnerships through Clark Influence, a multinational agency that...

Why TikTok-First Marketing Agency Popcorn Growth Doesn’t Focus On Likes, Follower Count

Former JPMorgan analyst Sheryl Xue H Teo is bringing Wall Street-style analysis to social media marketing....

Why Marketing Veteran Jamie Gutfreund Left Agency Life To Build A Creator Rosetta Stone

Former Microsoft, Expedia, and Hasbro executive Jamie Gutfreund is challenging traditional approaches to creator marketing with...

Why This Dubai Agency Is Going All-In On User-Generated Content

MKV Digital, a Dubai-based digital marketing agency, is launching MKV Creators, a new division focused on...

Oxford Road, Veritone One Merge To Form Podcast Ad Agency, Help Brands Reach Millions Through Audio

Oxford Road and Veritone One are combining operations to create what they describe as the world’s...

Why UK Talent Agency BNOC Believes  Shared Values Trump Traditional Influencer Marketing Metrics

BNOC (Big Name on Campus), the UK’s “first values-led,” social-first talent agency, has launched under the...

Select Management Group Promotes Caroline Nardilla To Partner, Strengthening Bi-Coastal Operations

Select Management Group has promoted its Talent Manager, Caroline Nardilla, to Partner, expanding its leadership team...

Inside The Sociable Society’s Mission To Safeguard Content Creators

The Sociable Society (TSS) is an influencer management and marketing agency that aims to safeguard creators...

How Emplicit Helps Brands Successfully Scale TikTok Shop Operations

TikTok Shop, the social media giant’s venture into online retail, is quickly becoming a powerhouse platform...

Viral Nation Presents Upgraded Brand Safety Solution With Brand-Creator Fit, Business Intelligence Tools

Viral Nation, a global social media marketing and creator agency, announced a major update to its...

GLOW’s Maggie Walsh Reveals How Fandom Is Reshaping Brand Marketing

Fandom isn’t just for pop stars and sports teams anymore. It’s gaining traction in the creator...

Havas Lynx Unveils New Healthcare Influencer Strategy

Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...

Whalar Group Acquires UK Talent Management Firm Sixteenth 

Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in...

Node App’s Founders Reveal Why They Sold The Startup To Dulcedo Group, Discuss AI Matchmaking For Micro-Influencers

Node App, the brainchild of former social media agency manager Armin Faraji and ex-Google UX designer...

OMG’s New Snap Partnership Taps Into The Power Of Snapchat Creators

Omnicom Media Group (OMG) announces a partnership with Snap Inc., leveraging the platform’s creator network for...

Two Plus Company Agencies Are Launching An Influencer Marketing Solution For Performance Marketing, Brand Building

Citizen Relations and Mekanism, two agencies within the Plus Company network, are introducing Performfluence, a new...