Charlotte Griffiths on Building Bridge Models to Move Diversity Beyond Fashion’s Drop-Down Menu 

In the early 2010s, as plus-size modeling gained commercial momentum, many of Britain’s largest talent agencies...

Why Brands Keep Losing on TikTok Shop: Z Media’s Case Against the Macro Influencer

What does it cost to wait another year on TikTok Shop? According to Remy Beaumont, founder...

‘The Tamsen Show’ Expands to Two Episodes Weekly as Brand Demand, Audience Growth Fuel fwd. network Renewal

AdLarge and its podcast division the fwd. network have renewed “The Tamsen Show,” the podcast hosted...

Red Seat Ventures Signs Multiyear Ad Sales & Distribution Deal With True Crime Podcast ‘Crime Weekly’

Red Seat Ventures, a creator-led media company owned by Fox Corporation, has signed a multiyear partnership...

H/L Agency Launches Phased Influencer Campaign for McDonald’s McCafé All-New Drinks

Independent full-service advertising and marketing agency H/L Agency has launched a phased social campaign for McDonald’s,...

Linqia Launches Automated Comment Tool to Turn Creator Posts Into Commerce Moments

Linqia, an independent Influencer Marketing agency, announced a new automated comment capability that allows brands to...

CYLNDR Studios Names Leah Chaney Director of Influencer to Embed Creators Into Creative Process

CYLNDR Studios has appointed Leah Chaney as Director of Influencer, a role focused on integrating creators...

Source Golf Is Building a YouTube Creator Network to Chase Premium TV Ad Budgets

Television ad budgets are large, structured, and still built around premium audiences. Top YouTube channels already...

AnyMind Group Launches Exclusive Influencer Community in Thailand

AnyMind Group has launched its “AnyMind Exclusive Influencer Community” program in Thailand, targeting long-term creator development...

NewGen Bolsters U.S. Talent Department With Two Senior Hires From Kinetic Group, Bad Moon Talent

Creator agency NewGen has added two senior hires to its New York office, expanding a U.S....

Social First, Commerce Second: Chad Hetherington’s Bet That TikTok Shop Is This Decade’s Amazon 

Commerce channels rarely look inevitable at first. Amazon’s marketplace model spent years moving from one online...

The Influencer Channel You Can’t Rush: How Superbloom’s Lily Comba Turned Brand-Side Experience Into an Agency Edge 

Lily Comba spent nearly a decade running influencer programs from inside consumer brands before she built...

The Creator Economy Keeps Adding Tools – The Influencer Marketing Factory Keeps Finding the Same Gap

Brands are consolidating their creator budgets under fewer agencies, demanding a single point of contact for...

SocialChain Taps Havas Play UK Veteran Sophie Berman to Lead Influencer Division

Social media marketing agency SocialChain has appointed Sophie Berman as Head of Influencer, placing her in...

The Team, Formerly Wasserman, Acquires Golf Creator Agency Representing Grant Horvat, Bryan Bros 

The Team has acquired Provisions Golf, a boutique creator agency representing professional golfer Grant Horvat and...

New York Startup GLORION MEDIA Enters Podcast, Influencer Space With Social Listening-Powered Model

GLORION MEDIA launched in March as a New York City-based podcast advertising and influencer media company....

Creator Commerce Agency SuperOrdinary Opens Creator Shareholder Program Ahead of Planned IPO

SuperOrdinary, a Los Angeles-based brand accelerator and creator-led commerce agency, is inviting creators, operators, and partners...

Former Brand Insider Carlo Lupercio Wants To Empower Latino Creators 

Influencer Marketing budgets are growing, but the creators selected for those campaigns often do not reflect...

L’Oréal Romania Taps SAMY to Manage Creator Marketing Across All 21 Group Brands

L’Oréal Romania has selected SAMY, a global social-first agency, to manage Influencer Marketing for all 21...

Creator Authority Joins LinkedIn Marketing Partner Program to Expand B2B Influencer Campaigns

Creator Authority, a B2B-focused Influencer Marketing agency, has joined the LinkedIn Marketing Partner Program, gaining access...

SoaR Gaming Spent 15 Years Building a Fanbase. Now Brands Are Coming to It

Oliver Silverstein, co-founder of Eleven Holdings, has spent more than a decade watching brands struggle to...

How Of Note Is Building Creator Management Around Intimacy Instead of Scale

Katy Shah and India Mayer founded Of Note in Nashville, Tennessee, in early 2020, not to...

Inside the Agency Turning TikTok LIVE Into a Creator Development System

TikTok’s livestreaming ecosystem has produced millions of creators chasing real-time income, but almost no institutional infrastructure...

SAMY Named Barilla’s Global Influencer Marketing Partner

SAMY has secured a global Influencer Marketing partnership with Barilla Group, expanding the social-first agency’s growing...

Publicis Groupe Acquires UK Social Agency Fabric Social

Publicis Groupe has announced the acquisition of Fabric Social, a UK-based social-first creative agency, for an...