Brands Are Quietly Killing Their Own Influencer Campaigns From the Inside, Says Outloud Group’s Bradley Hoos

Brands that underperform in Influencer Marketing rarely have a creator problem. More often, the obstacle is...

Moburst Names Melissa Gruhin Vice President of Creative

Moburst, a mobile-first digital marketing agency, has appointed Melissa Gruhin as Vice President of Creative.  Gruhin...

Glossary Artists Signs Psychologist-Podcaster Dr. Patrice Le Goy and Creator-Dietitian Ayat Sleymann

Glossary Artists, the independent talent management firm founded by former TalentX and YMU Entertainment executives, has...

Fluent Inc. Enters Creator Marketing With Trevant, a Performance-Driven Agency

Fluent, Inc. has launched Trevant, an Influencer Marketing agency built to connect creator programs to revenue...

The Podcast Consultant Acquires Sundial Media to Expand Audio, Video Production

The Podcast Consultant, a Chicago-based podcast production agency, acquired Sundial Media, a boutique podcast production company....

SoundCloud Names Goat Agency Its U.S. Influencer Agency of Record

SoundCloud has selected The Goat Agency‘s U.S. arm as its influencer agency of record following a...

Smith&Saint Signs Five Digital Creators, Including ‘Dance Moms’ Alum Kalani Goldman

Smith&Saint has expanded its roster with five digital creators: Kalani Hilliker Goldman, Charlie Scott, Kristin Johns,...

Spark Media’s Charlie Buffin: Creator Marketing Needs Infrastructure, Not Just Influence

Charlie Buffin has a short diagnosis for why most influencer campaigns underperform: a brand picks a...

Social Factor Champions Human Moderation as Brands Scale Live, Social Commerce

At this year’s Coachella, nine YouTube livestreams ran simultaneously for 14 hours a day. Behind the...

Uncovered Launches Influence Division to Solve the Creator Campaign Problem It Says Most Agencies Miss

Brands now know Influencer Marketing works. The problem, according to Nina Landale, is that almost no...

Popfly Launches Creator-Led Sponsorship Model, Will Fund One Adventure Trip This Summer

Popfly, a creator platform focused on outdoor and adventure content, announced it will fully fund one...

mnstr’s Guillaume Carrere: Brands Are Fighting the Wrong Battle on Social Media

People are not passionate about brands. They are passionate about music, sport, cinema, and the communities...

Influencer Taps Former TikTok Europe VP Stuart Flint for Advisory Board

Creator marketing agency Influencer has appointed Stuart Flint, former VP of Europe Sales at TikTok, to...

The Internal Politics of TikTok Shop: Why Brands Resist a Channel Already Outperforming E-Commerce Teams

Many brands still treat TikTok Shop as a pilot program. Itai Winter thinks that approach is...

Travel Influencer Agency Anorak Builds Out Social Division After Landing Carrefour Voyages

Anorak Travel, the Montreal-based Influencer Marketing and content creation agency focused on the travel and tourism...

Billion Dollar Boy Unveils Creator-Led Social Hubs to Help Brands Manage Local Presence at Scale

Creator agency Billion Dollar Boy has launched Social Hubs, an operating model that deploys regional creator-led...

Charlotte Griffiths on Building Bridge Models to Move Diversity Beyond Fashion’s Drop-Down Menu 

In the early 2010s, as plus-size modeling gained commercial momentum, many of Britain’s largest talent agencies...

Why Brands Keep Losing on TikTok Shop: Z Media’s Case Against the Macro Influencer

What does it cost to wait another year on TikTok Shop? According to Remy Beaumont, founder...

‘The Tamsen Show’ Expands to Two Episodes Weekly as Brand Demand, Audience Growth Fuel fwd. network Renewal

AdLarge and its podcast division the fwd. network have renewed “The Tamsen Show,” the podcast hosted...

Red Seat Ventures Signs Multiyear Ad Sales & Distribution Deal With True Crime Podcast ‘Crime Weekly’

Red Seat Ventures, a creator-led media company owned by Fox Corporation, has signed a multiyear partnership...

H/L Agency Launches Phased Influencer Campaign for McDonald’s McCafé All-New Drinks

Independent full-service advertising and marketing agency H/L Agency has launched a phased social campaign for McDonald’s,...

Linqia Launches Automated Comment Tool to Turn Creator Posts Into Commerce Moments

Linqia, an independent Influencer Marketing agency, announced a new automated comment capability that allows brands to...

CYLNDR Studios Names Leah Chaney Director of Influencer to Embed Creators Into Creative Process

CYLNDR Studios has appointed Leah Chaney as Director of Influencer, a role focused on integrating creators...

Source Golf Is Building a YouTube Creator Network to Chase Premium TV Ad Budgets

Television ad budgets are large, structured, and still built around premium audiences. Top YouTube channels already...

AnyMind Group Launches Exclusive Influencer Community in Thailand

AnyMind Group has launched its “AnyMind Exclusive Influencer Community” program in Thailand, targeting long-term creator development...