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The Digital Dept.’s Belinda Sztrom On The Success Of The BRANDEdit Influencer Showroom’s First NYFW Event
September 27, 2024The beauty industry’s buzziest brands are flocking to an unexpected corner of New York Fashion Week...
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GoFluence Unveils First Malaysian Influencer Marketing Platform
September 24, 2024GoFluence launched Malaysia’s inaugural influencer marketing platform at the Malaysia Modest Fashion Showcase during MIHAS 2024...
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Radioads.com.au Launches To Provide Aussie Businesses With Affordable Prime Ad Spots
September 24, 2024Radioads.com.au has debuted as Australia’s newest audio advertising agency. Per B&T, the agency specializes in radio,...
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Montreal’s Dulcedo Group Acquires AI Startup That Generated Millions Of Impressions Through Micro-Influencers
September 23, 2024Montreal-based talent management agency Dulcedo Group has acquired Node App, an AI-powered influencer marketing platform. The...
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Clark Influence GM Marie-Josée Cadorette Explains The Agency’s Value Beyond Creator Campaigns
September 20, 2024Clark Influence, an agency founded in Montreal seven years ago by Nicolas Bon and Vincent Bronner,...
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Ex-LADbible, Lidl Exec Maya Orr Launches ‘UK’s First Values-Led Influencer Agency’
September 20, 2024Maya Orr, former managing director at social-first creator agency Connect Management, has launched Big Name on...
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Aidem Agency CCO Marwan Guedamsi Explains How They Became TikTok’s Go-To Partner For Marketing In Western Europe
September 19, 2024TikTok’s explosive growth has left many brands scrambling to adapt, but Aidem Agency saw it coming. ...
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L’Oréal Vietnam Goes All-In On Influencers By Naming Onefluence As Its Influencer Marketing Agency
September 16, 2024L’Oréal Vietnam appointed WPP’s Onefluence as its full-service influencer marketing agency, signing a three-year retainer agreement. ...
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Dentsu Introduces “House of Creators” Program To Turn Unknown Creators Into Marketing Machines
September 16, 2024Dentsu Group Inc. announced the launch of “House of Creators,” a new initiative to support next-generation...
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Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success
September 13, 2024TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...
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The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week
September 11, 2024The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...
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Wasserman Strengthens Creator Division With Long Haul Management Acquisition
September 5, 2024Wasserman, a global sports, music, and entertainment company, has acquired Long Haul Management, a digital-first talent...
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Under Armour’s Neeraj Chopra Campaign: The ‘Zidd For More’ Of The Apparel Market
September 2, 2024Under Armour’s recent “ZIDD FOR MORE” campaign, featuring Olympic gold medalist Neeraj Chopra, has achieved significant...
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Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels
August 22, 2024Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...
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MODERNSPEAK’s Kristyn Snell Exposes The Hidden Value Gap In Influencer Partnerships
August 19, 2024When Kristyn Snell reached out to five parenting bloggers in 2017, their willingness to promote her...
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HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success
August 14, 2024Hireinfluence, established in 2011, is a full-service influencer marketing agency. Chris Jacks, a veteran with a...
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Ramaa Mosley Of Adolescent Content Reveals Keys To Engaging Gen Z
August 12, 2024Sixteen-year-old Ramaa Mosley stumbled onto a film set, sparking a journey to reshape youth marketing two...
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How OpraahFx Is Nurturing India’s Next Generation Of Digital Influencers
August 8, 2024Indian influencer marketing and talent management company OpraahFx launched a Creator Accelerator Program (CAP) to boost...
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Smooth Media Acquires Energy Content Platform With A 200,000-Strong Community
August 8, 2024Smooth Media, a company founded by former Morning Brew executives, announced its acquisition of Energy Central,...
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Legal Eagle Turned Tech Founder Is Betting Big On Micro-Influencers, UGC Creators
August 7, 2024Picture a suburban Chicago homemaker armed with only a smartphone and a few thousand loyal followers...
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Why Vin Matano’s Creatorbuzz Is Betting On B2B Influencer Marketing
August 5, 2024As traditional digital advertising yields diminishing returns and cold emails go unanswered, Vin Matano’s Creatorbuzz is...
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Whalar Group’s New EMEA President Reveals How Creators Are Reshaping The Multi-Billion Dollar Market
August 5, 2024As TikTok dances go viral and Instagram stories shape buying decisions, global creator enterprise Whalar Group...
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36,000 Influencers Mark NIP Group’s NASDAQ Entry, Profit Still Elusive
July 31, 2024NIP Group, a company co-founded by Mario Ho, the 29-year-old son of late casino magnate Stanley...
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UK Startup Snags Canadian Podcast Producer Pacific Content
July 30, 2024UK-based podcast production agency Lower Street announced in a news release that it has acquired Canadian...
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Oli Hills And Nonsensical Lead The Charge In TikTok-Focused Marketing
July 26, 2024TikTok marketing agency Nonsensical is building its reputation in the creator economy under the leadership of...