#paid Rebuilt the Creator Economy Conference. Now Its Annual Summit Is the Company’s Biggest Growth Channel

Kerry-Anne Hamilton despises conferences. She finds their panels interchangeable, and their networking too passive to generate...

Billion Dollar Boy Group Acquires B2B Creator Marketing Agency Creator Authority

Billion Dollar Boy (BDB) Group has acquired Creator Authority, the Los Angeles-based B2B creator marketing agency...

Goalhanger Launches Creator-Led Media Model With Marina Hyde’s ‘Always On’

Goalhanger has announced the launch of “Goalhanger X,” a new model for building full media ecosystems...

The Digital Dept. Built a Fashion Week Creator Experience Without the Fashion Week Budget

New York Fashion Week (NYFW) prices many brands out of the cultural moment. Influencer Marketing company...

Performance Marketing Agency Directive Launches B2B Influence Framework, Betting on Credibility Over Reach

Directive, a B2B performance marketing agency founded in 2013, has introduced “Directive InfluenceOS,” a framework designed...

Noise Media Group CEO: Making Ads Is Easy Now, Knowing Exactly What to Make Is Not

When organic reach on Facebook declined in 2014, Joseph Levi lost the student media community he...

Get Engaged Joins SAMY in Reported Nine-Figure Deal to Anchor U.S. Expansion

Get Engaged, the Atlanta-founded social-first marketing agency that built DoorDash’s viral “Beef 101” campaign with 50...

How a France-Based Gaming Agency Is Convincing Lifestyle Brands to Bet on Twitch

When The Node acquired Matchmade in 2024, the plan was to rebuild the creator platform into...

WME Bets on Creator Ownership With New Digital Unit, Astra Media Investment

WME has introduced “Creator Labs,” an in-house digital operations unit designed to help its clients build...

Creator Marketing Agency Socially Powerful Enters MENA With Dubai Office, Free AI Discovery Tool

Socially Powerful opened its Dubai office this September, following expansions into New York and, in an...

HardScope Launches Studio Built Around Creator-Led IP With N3on, Zach Justice Series

HardScope, the creator media company founded and led by DraftKings co-founder Matt Kalish, has built an...

Crooked Media Adds ‘Adam Mockler,’ ‘The Argument,’ and ‘Weekly Skews’ to Political Podcast Ad Sales Network

Crooked Media has added “Adam Mockler,” “The Argument,” and “Weekly Skews” to its political podcast and...

NewGen Named Reebok’s TikTok Agency of Record Across the UK, Germany, and France

Social-first creator agency NewGen has been appointed TikTok Influencer Agency of Record for Reebok across Germany,...

The North Face Expands SAMY Remit to Lead European Influencer Strategy

The North Face has appointed SAMY, the global social-first agency that already serves as its social...

Stradvert Media Turns Street Interviews Into a Performance Play for DTC Brands

Audiences have learned to identify paid endorsers. Influencers, actors, and UGC creators all carry an implied...

Darkroom Built a Cannes Villa Around One Thesis: Creators Are Commerce’s Primary Channel

For three years, Darkroom has rented a villa near the Cannes Lions festival to host the...

Ogilvy Group UK Names Grey CEO Jai Kotecha as New President of Social

The Ogilvy Group UK has created a new group-wide social leadership position and given it to...

Creator Media Company Everywhere Launches as a Single Commercial Partner for Creators Across Every Channel 

Creator audiences now follow their hosts across podcasts, YouTube, Instagram, and live events simultaneously. The commercial...

Influencer Plans to Turn Creator Campaigns Into AI Recommendation Engines

When a consumer asks an AI assistant which shoe to buy, the answer may trace back...

How Creator Marketing Agency byNAME Generated 100M Views for AI Startup Poke With 12 Creators 

Poke, a $27 million-backed AI assistant built into iMessage, shut down its user-generated content (UGC) program...

How CampusLaunch Turns Sororities Into Brand Distribution Networks for Gen Z

CampusLaunch, the New York-based marketing company Jake Motyl founded in 2024, specializes in sorority activations, embedding...

How Pubity Group Turned Eight Years of Social Publishing Into a Global Creative Business

Kit Chilvers and Iyrah Williams, co-founders of Pubity Group, spent years posting to Instagram before formalizing...

GateMaker Put Creators at the Center of Public Relations, Now Residence Is Scaling the Model

The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked...

The Digital Dept. Turns Its BRANDEdit Showroom Into a Fashion Week Café for 150 Creators

The Digital Dept., the Influencer Marketing subsidiary of Dolphin Entertainment, will stage its BRANDEdit gifting suite...

Moon at Dawn Is Applying Account-Based Marketing Logic to B2B Influencer Selection

Enterprise B2B brands know exactly which job titles and companies they want to reach. However, their...