Whalar Group Presents Foam, An Operating System For Streamlining Talent Management In The Creator Economy

The Creator management industry has reached a turning point: professional talent managers now handle over 75%...

How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor

With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...

Upside Down Talent: Meet The Agency Disrupting Creator Management By Empowering Creators

Graham James believes the traditional talent management model is broken. After years of watching large talent...

Acast Acquires Female-Founded Wonder Media Network to Empower Advertisers, Expand U.S. Operations

Independent podcast company Acast has announced the acquisition of Wonder Media Network (WMN), a creative studio...

NeoReach Announces Influencers.com Acquisition, Blueberry AI Partnership To Enhance Creator Monetization 

Influencer marketing agency NeoReach has acquired Influencers.com and formed a strategic partnership with Blueberry AI to...

Natural Talent Hive Founder Kou Chaichian Announces Directive To Enhance Influencer Marketing Effectiveness

Natural Talent Hive founder and Fixated VP of Brand Partnerships Kou Chaichian has announced a new...

Marketing Agency Virality Boost Unveils Service For Scaling Influencer Campaigns To 100+ Creators At Once

Virality Boost, an influencer-driven performance marketing agency based in Orlando, is launching a campaign management service...

Sosani Studios’ Tinashe Chaponda on Why Marketers Are Missing the Real Value of Influencer Engagement

With social media platforms transforming marketing strategies daily, Tinashe Chaponda has built Sosani Studios into a...

Greenlight Group: How Middle School Friends Manage A Star-Studded Roster Of 200M Followers And 70B Views 

With social media platforms driving rapid industry changes, Greenlight Group has established itself as a leading...

Ogilvy Introduces Influence Shield To Strengthen Creator Marketing Risk Management

With creator marketing projected to reach $250 billion by 2025, Ogilvy unveils Influence Shield, introducing structured...

Night Expands Digital Talent Roster Through Bottle Rocket Management Acquisition

Night, the Chernin Entertainment-backed digital talent management company, has announced its acquisition of Bottle Rocket Management,...

How ZeroTo1 Transforms Influencer Marketing Into a Revenue-Generating Channel

While many agencies prioritize viral content metrics, ZeroTo1 takes a different approach: transforming influencer communities into...

Spotlight Media Is Shaping The Future Of Social Commerce Through TikTok Shop

In its first year, Spotlight Media has become one of TikTok Shop’s top three partner agencies,...

Mavely: How Performance-Based Influencer Marketing is Transforming Social Commerce

Since its founding in 2019, Mavely has processed over 300 million purchase journeys and distributed nearly...

MOGL Introduces First-Party Data & Insights For Enhanced Targeting And Performance Tracking In Athlete Marketing Campaigns

As social media platforms reshape marketing strategies, influencer & NIL marketplace MOGL introduces Athlete Audience Insights™,...

Webby Winner Underknown Merges With Creator Agency GPOP To Enhance Offerings For Brands And Partners

Digital media company Underknown has announced a merger with creator agency GPOP, marking its third acquisition...

Award-Winning Podcast Network Crowd Network Doubles Down On Video, Social Content

Crowd Network, a European podcast company, is expanding its production capabilities and hiring video producers as...

How Gifted Social Is Reshaping Brand-Creator Partnerships In Hospitality Marketing

As social media marketing often prioritizes transactions over relationships, Scott Willson is introducing a fresh approach...

Pioneer Influencer Agency Social Studies Plots The Future

Social Studies, founded by former magazine editor Brandon Perlman, has evolved from a simple Instagram curation...

How The UGC Agency Helps Global Brands Convert Social Media Views Into Actual Sales

As brands invest millions in influencer marketing, Aleks Velev identified a critical gap: substantial investments weren’t...

StatSocial Launches Audience Discovery Tool That Lets Brands Find Influencers Based On Who Actually Sees Their Content

StatSocial has introduced a new influencer marketing platform that enables brands to search for creators based...

Beyond The 15th Minute: Sixteenth Expands Global Reach Through Whalar Group Merger

Danny Lowney’s Sixteenth, a leading UK talent management company, has combined operations with Whalar Group, marking...

Clark Influence: The Agency Writing the Rules for Ethical Creator Marketing

Nicolas Bon is setting new standards for creator partnerships through Clark Influence, a multinational agency that...

Why TikTok-First Marketing Agency Popcorn Growth Doesn’t Focus On Likes, Follower Count

Former JPMorgan analyst Sheryl Xue H Teo is bringing Wall Street-style analysis to social media marketing....

Why Marketing Veteran Jamie Gutfreund Left Agency Life To Build A Creator Rosetta Stone

Former Microsoft, Expedia, and Hasbro executive Jamie Gutfreund is challenging traditional approaches to creator marketing with...