PRophet Introduces AI Agentic Search Tool To IMAI Platform For Influencer Discovery Efficiency

PRophet has announced an upgrade to its InfluencerMarketing.AI platform with the introduction of AI Agentic Search,...

Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities

Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...

Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings

Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator...

Omnicom Media Group Consolidates Influencer Marketing In MENA Under Creo Brand

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities...

From TRND To Endlss: How Listening To Customers Transformed A Business 

During the pandemic-fueled e-commerce boom of 2020-2022, David Abbey and his team had built the social...

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting

"I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it's still...

Ashley Rudder’s Creative Darwinism Philosophy: “Only The Work that Performs and Resonates Will Survive”

"The creator economy is no longer a trend. It's actually an infrastructure," says Ashley Rudder, Chief...

INFLUISH: Influencer Marketing Platform With 15,000+ Creators Onboarded, Official Meta API Access

India-based INFLUISH announced it has onboarded over 15,000 influencers and 3,000 brands into its platform following...

#paid Launches YouTube Creator Integration To Enable Organic, Paid Brand Campaigns Through Unified Platform

Creator marketing platform #paid has launched YouTube creator integration, enabling brands to run both organic and...

Captiv8 Partners With Perplexity To Embed Advanced AI Capabilities Into Influencer Marketing Platform

Captiv8, an influencer marketing platform for enterprise brands, announced a strategic partnership with Perplexity for Startups...

Endlss Launches AI-Powered Influencer Marketing Platform To Streamline Campaign Management For Brands

Endlss debuted its AI-powered influencer workflow and management platform Endlss Copilot, targeting growing brands seeking to...

Performance Over Popularity: Inside Virality Boost’s Influencer Marketing Strategy

After managing over 70 affiliate programs and influencer campaigns for major brands including Ann Taylor, LOFT,...

Linqia Reports Q1 2025 Growth With Expansion Of  Cross-Channel Strategies

Influencer marketing agency Linqia has released its Q1 2025 results, which show increased campaign volume, spending,...

MindgruveMacarta Becomes First Agency To Offer End-To-End TikTok Shop Management In Brazil As Platform Expands To Latin America

MindgruveMacarta has expanded its partnership with Outlandish to become the first agency offering end-to-end TikTok Shop...

Influencer Agency By Niggi Rebrands as Mumkin, Expanding Services Beyond Boutique Roots

By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as...

Crowd Power Ventures Launches $20M Fund For Creator Ecosystem

Crowd Power Ventures (CPV), a marketing venture studio, has launched a $20 million fund aimed at...

Digital Marketplace ZAUMU Launches In Kenya To Connect Brands, Content Creators

A new digital marketplace called ZAUMU has launched in Kenya, positioning itself as an end-to-end influencer...

Linqia Demonstrates Cross-Channel Potential Of Creator Content With ‘Creator Ads’ Campaign

Linqia has launched "Creator Ads," a solution allowing brands to extend creator content across multiple marketing...

Truelink Capital Invests in AI-Powered Platform Channel Factory to Expand Into Digital Advertising

Luxury Experience & Co: Bridging Brands And Creators Through Gifting Lounges

Luxury Experience & Co (LE&Co) facilitated face-to-face meetings between 126 NFL players and 25 luxury brands...

The Post-Match Challenge: How Popfly Connects Outdoor Brands With Creators Through Full-Cycle Collaboration

Popfly secured $2 million in seed funding in March to revamp how outdoor brands manage creator...

Omnicom Unifies Influencer Marketing Efforts Under Creo Banner

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating all its influencer marketing...

Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing

Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....

SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...