Commentary

Primark Leads UK Fashion Brands On TikTok As Engagement Metrics Reshape Rankings

Primark retained its position atop the UK fashion brand rankings on TikTok in Q4 2025, generating...

Technology

LTK Cuts Staff In Shift To Self-Serve Brand Platform

LTK confirms it laid off employees on Thursday as part of an organizational restructure affecting its...

Platform

YouTube’s Super Bowl LX Flag Football Game Draws 14M Live Views, Doubling Previous Year

The NFL and YouTube‘s Super Bowl LX Flag Football Game attracted over 14 million live views,...

Brand

Ego Pharmaceuticals’ QV Brand Taps Social Soup For Micro-Influencer Strategy

Ego Pharmaceuticals has partnered with influencer marketing agency Social Soup for a six-month campaign focused on...

Agency

Inside East Goes Global: Andrew Spalter On Helping Brands & Creators Go Global Without Losing Relevance

What does going global actually mean in the creator economy, and why do so many brands...

Tech

Fox’s Red Seat Ventures Acquires Podcast Subscription Platform Supercast

Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has acquired Supercast, a subscription...

Influencer

Beast Industries Acquires Fintech Step To Add Financial Services To Creator Platform

Beast Industries, the company founded by YouTube creator Jimmy Donaldson (MrBeast), has acquired Step, a financial...

Talent Collectives

Alec Shankman On Structuring HeartRock Partners For The Creator Entrepreneurial Era

After more than 20 years representing talent at the center of Hollywood’s agency system, Alec Shankman...

Tech

Acast Takes Exclusive Ad Sales For Slate’s Podcast Network In Global Distribution Deal

Podcast company Acast has announced that it will serve as the exclusive ad sales and distribution...

Influencer

ESPN Taps Sports Influencer Lily Shimbashi For Major Events Coverage

ESPN is finalizing a two-year agreement with influencer Lily Shimbashi to serve as a full-time creator...

Talent Collectives

How The U.S. Creator Certification Program Aims To Standardize Trust In Influencer Marketing

As creator marketing becomes a core pillar of U.S. advertising strategy, the systems governing trust, transparency,...

Tech

Audioboom Partners With Crooked Media For Hosting And Ad Sales Through 2028 Election

Podcast company Audioboom has entered into a multi-year commercial and hosting partnership with Crooked Media, the...

Platform

Meta Expands AI-Powered Creator Marketplace With New Performance Prediction Tools

Meta has expanded its creator marketplace globally and introduced new discovery features designed to help brands...

Influencer

Beyond The Reveal: Kiara Tymec Breaks Down Her Workshop Content Business

Kiara Tymec builds objects that most brands would consider unrealistic on a production timeline: functional Iron...

Commentary

Creator Partnerships Top Brand Priority As Ad Spending Shifts Toward Retention

Creator and influencer partnerships have emerged as the top advertising priority for 2026, as brands recalibrate...

Commentary

How Brands Can Win Big Cultural Moments Like The Super Bowl With Creators: 48 Experts Weigh In 

For decades, major cultural events – from the Super Bowl and the World Cup to award...

Talent Collectives

A Team And Agency Under One Roof: How Jordan Lazarus Is Scaling Xen’s Creator-First Gaming Model

Xen is a New York-based creator network and esports organization built around a simple premise: gaming...

Platform

Twitch Launches Month-Long Bloxfest Event With $300K Prize Pool, Exclusive Roblox Rewards

Twitch has announced Bloxfest, a month-long event running February 5-27, featuring exclusive in-game rewards for viewers...

Influencer

iShowSpeed Granted Ghanaian Passport Following Africa Tour

American YouTuber iShowSpeed received approval for a Ghanaian passport following his 28-day, 20-country tour of Africa...

Platform

Vimeo Cuts Jobs Globally After Bending Spoons Acquisition

Vimeo has laid off staff globally following its $1.38 billion acquisition by Milan-based tech conglomerate Bending...

Influencer

How Rush Bogin Turned Roblox Digital Fashion Into A Real Business Before College

Rush Bogin is the founder and CEO of Rush X Inc., a digital fashion company he...

Influencer

YouTube Channel ‘The Infographics Show’ Lands Multi-Year Deal With Digital Distributor FilmRise

Radial Entertainment’s FilmRise has acquired worldwide rights to “The Infographics Show,” a YouTube franchise with 15.3...

Platform

Threads Expands Ads To All Users Globally

Meta will begin rolling out advertisements on Threads to all users worldwide following a year of...

Platform

Pinterest Taps Amazon, DoorDash Executives For Top Marketing And Business Roles

Pinterest has appointed two senior executives to leadership positions as the visual discovery platform advances its...

Commentary

Creator Economy Jobs January 2026: Creator Partnerships, Ops, And AI Content Roles Gain Momentum

Creator economy work used to mean “social media manager.” In January 2026, it looks more like...