Stories By Nii A. Ahene
-
Platform
Minecraft Launches Affiliate Program With impact.com to Pay Creators for Marketplace Sales
June 2, 2026Minecraft has launched its first affiliate program, giving creators, publishers, educators, and other partners a way...
-
Commentary
Creator Economy Job Radar, June 2, 2026: Meta, Coca-Cola, TikTok, Duolingo, and More
June 2, 2026Major platforms and consumer brands are driving Creator Economy hiring in early June, with Meta, TikTok,...
-
Agency
SoundCloud Names Goat Agency Its U.S. Influencer Agency of Record
June 1, 2026SoundCloud has selected The Goat Agency‘s U.S. arm as its influencer agency of record following a...
-
Influencer
UTA Signs Outdoor Creator Steven Rinella for Brand Deals, TV
June 1, 2026United Talent Agency (UTA) has signed outdoor lifestyle creator Steven Rinella and his multiplatform media company,...
-
Agency
Spark Media’s Charlie Buffin: Creator Marketing Needs Infrastructure, Not Just Influence
June 1, 2026Charlie Buffin has a short diagnosis for why most influencer campaigns underperform: a brand picks a...
-
Commentary
Creator Economy Event Calendar – June 1, 2026 – MAD//Fest, Open Sauce, Affiliate World Europe, and More
June 1, 2026June and July 2026 bring a mix of virtual and in-person events targeting Creator Economy professionals,...
-
Influencer
Jay Shetty’s ‘On Purpose’ Podcast Lands $100M Video Deal With Netflix, Spotify
May 29, 2026British author, entrepreneur, and podcaster Jay Shetty has signed a multiyear video distribution deal with Netflix...
-
Commentary
From Solo Hosts to Variety Shows: 16 Creator Economy Experts on Where Live Commerce Goes Next
May 29, 2026TikTok Shop’s U.S. live-selling format has largely centered on long streams built around solo hosts, repeated...
-
Platform
Zigazoo Partners With VidCon to Send Three Young Creators to Anaheim as Junior Correspondents
May 28, 2026Zigazoo, a social media platform for children and teens, has announced a partnership with VidCon that...
-
Influencer
The ‘Big Sister of the Internet’ on Why Saying the Quiet Part Out Loud Is Actually a Business Strategy
May 27, 2026Midway through a pitch to the president of unscripted development at Hulu, Kelsey Darragh started coughing....
-
Influencer
YouTube Franchise Spy Ninjas Commits $25 Million to Content Expansion, Hires Former Jubilee Media COO
May 27, 2026Qlay Co., the parent company behind the YouTube franchise “Spy Ninjas,” announced it is investing $25...
-
Talent Collectives
Goalhanger Launches Ventures Arm to Back Creator-Led Media Businesses
May 26, 2026Goalhanger has launched Goalhanger Ventures, a new investment and partnerships division focused on backing creator-led media...
-
Commentary
40% of Brands Are Invisible on TikTok and Refluenced Says Smaller Creators May Be the Fix
May 25, 2026Gen Z is quietly replacing Google with TikTok for product discovery, and most brand influencer strategies...
-
Tech
Alex, Leila Hormozi Sign With CAA to Expand Speaking, Podcasting, and Brand Partnerships
May 25, 2026Creative Artists Agency (CAA) has signed Alex and Leila Hormozi, co-founders and managing partners of private...
-
Strategy
Social Commerce Won’t Scale the Way Brands Expect – Deloitte’s Dennis Ortiz Says Start With Creators
May 22, 2026For years, the promise of social commerce in the U.S. has trailed its reality. Brands have...
-
Tech
Later Launches Creator-Focused Answer Engine Optimization Tool
May 22, 2026Later has launched creator AEO, an Answer Engine Optimization offering built for Influencer Marketing that helps...
-
Platform
TikTok Shop Small Business Sales Jump 66% as Platform Reshapes Product Discovery
May 21, 2026U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the prior...
-
Commentary
Podcast Listening Moves Into Daily Habits as Comedy, Sports Gain Ground, Data Shows
May 21, 2026Podcast listening is becoming more embedded in everyday routines as Comedy and Sports audiences expand, according...
-
Strategy
How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel
May 21, 2026DICK’S Sporting Goods’ creator program began with a problem Nicole Marcus, the company’s Manager of Influencer...
-
Strategy
Why TikTok Shop Is Exposing the Brand Fundamentals Amazon Could Hide
May 21, 2026Should a brand launch on TikTok Shop or Amazon, or both? A year ago, that question...
-
Brand
Lowe’s Partners With MrBeast to Launch In-Store Kids Club Workshops This Summer
May 20, 2026Lowe’s is bringing YouTube creator MrBeast (Jimmy Donaldson) into its stores this summer through a new...
-
Platform
LinkedIn Bets on Creator Events as Path to Compete With YouTube, Patreon
May 18, 2026LinkedIn is moving into creator-led events as part of a broader effort to compete with YouTube,...
-
Tech
No Logo’s Lola Wants to Be the AI Talent Manager Independent Creators Can Afford
May 18, 2026Nicholas Guy, founder and CEO of No Logo, believes the Creator Economy has a talent management...
-
Tech
Nectar Social Raises $30M to Scale AI-Powered Social Marketing Platform
May 15, 2026Nectar Social has closed a $30 million Series A round led by Menlo Ventures and its...
-
Platform
Google Business Profiles Surfacing Social Posts in Local Search Results
May 14, 2026Google is surfacing recent social media posts inside some Google Business Profiles, adding another way for...
