Tech

How Wicked Saints Is Using Real-World Quests to Turn Games Into Brand Activation Channels

Brands entering gaming are used to a particular trade-off: high engagement, near-zero conversion. Roblox, Minecraft, and...

Influencer

Kai Cenat’s Streamer University Season 2 Confirmed, Search for New Participants Has Begun

Content group AMP announced that Streamer University will return for a second season, posting a six-second...

Tech

Social Video Intelligence Startup Plot Raises $10M as Enterprise Demand Surges

Plot, a New York-based social video intelligence platform, raised $10 million in new funding to expand...

Tech

Ch@mobile Is Bringing Creator Culture to Wireless

Ch@mobile is launching a creator-led wireless platform that aims to turn mobile plans into fan memberships,...

Commentary

The Mailroom Model That Could Fix Creator Talent Management

The Creator Economy has professionalized fast, but its talent management layer is still catching up. The...

Platform

Minecraft Launches Affiliate Program With impact.com to Pay Creators for Marketplace Sales

Minecraft has launched its first affiliate program, giving creators, publishers, educators, and other partners a way...

Commentary

Creator Economy Job Radar, June 2, 2026: Meta, Coca-Cola, TikTok, Duolingo, and More

Major platforms and consumer brands are driving Creator Economy hiring in early June, with Meta, TikTok,...

Agency

SoundCloud Names Goat Agency Its U.S. Influencer Agency of Record

SoundCloud has selected The Goat Agency‘s U.S. arm as its influencer agency of record following a...

Influencer

UTA Signs Outdoor Creator Steven Rinella for Brand Deals, TV

United Talent Agency (UTA) has signed outdoor lifestyle creator Steven Rinella and his multiplatform media company,...

Agency

Spark Media’s Charlie Buffin: Creator Marketing Needs Infrastructure, Not Just Influence

Charlie Buffin has a short diagnosis for why most influencer campaigns underperform: a brand picks a...

Commentary

Creator Economy Event Calendar – June 1, 2026 – MAD//Fest, Open Sauce, Affiliate World Europe, and More

June and July 2026 bring a mix of virtual and in-person events targeting Creator Economy professionals,...

Influencer

Jay Shetty’s ‘On Purpose’ Podcast Lands $100M Video Deal With Netflix, Spotify

British author, entrepreneur, and podcaster Jay Shetty has signed a multiyear video distribution deal with Netflix...

Commentary

From Solo Hosts to Variety Shows: 16 Creator Economy Experts on Where Live Commerce Goes Next

TikTok Shop’s U.S. live-selling format has largely centered on long streams built around solo hosts, repeated...

Platform

Zigazoo Partners With VidCon to Send Three Young Creators to Anaheim as Junior Correspondents

Zigazoo, a social media platform for children and teens, has announced a partnership with VidCon that...

Influencer

The ‘Big Sister of the Internet’ on Why Saying the Quiet Part Out Loud Is Actually a Business Strategy 

Midway through a pitch to the president of unscripted development at Hulu, Kelsey Darragh started coughing....

Influencer

YouTube Franchise Spy Ninjas Commits $25 Million to Content Expansion, Hires Former Jubilee Media COO

Qlay Co., the parent company behind the YouTube franchise “Spy Ninjas,” announced it is investing $25...

Talent Collectives

Goalhanger Launches Ventures Arm to Back Creator-Led Media Businesses

Goalhanger has launched Goalhanger Ventures, a new investment and partnerships division focused on backing creator-led media...

Commentary

40% of Brands Are Invisible on TikTok and Refluenced Says Smaller Creators May Be the Fix

Gen Z is quietly replacing Google with TikTok for product discovery, and most brand influencer strategies...

Tech

Alex, Leila Hormozi Sign With CAA to Expand Speaking, Podcasting, and Brand Partnerships

Creative Artists Agency (CAA) has signed Alex and Leila Hormozi, co-founders and managing partners of private...

Strategy

Social Commerce Won’t Scale the Way Brands Expect – Deloitte’s Dennis Ortiz Says Start With Creators

For years, the promise of social commerce in the U.S. has trailed its reality. Brands have...

Tech

Later Launches Creator-Focused Answer Engine Optimization Tool

Later has launched creator AEO, an Answer Engine Optimization offering built for Influencer Marketing that helps...

Platform

TikTok Shop Small Business Sales Jump 66% as Platform Reshapes Product Discovery

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the prior...

Commentary

Podcast Listening Moves Into Daily Habits as Comedy, Sports Gain Ground, Data Shows

Podcast listening is becoming more embedded in everyday routines as Comedy and Sports audiences expand, according...

Strategy

How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel

DICK’S Sporting Goods’ creator program began with a problem Nicole Marcus, the company’s Manager of Influencer...

Strategy

Why TikTok Shop Is Exposing the Brand Fundamentals Amazon Could Hide

Should a brand launch on TikTok Shop or Amazon, or both? A year ago, that question...