Creative Artists Agency (CAA) has signed Alex and Leila Hormozi, co-founders and managing partners of private equity firm Acquisition.com, along with CEO Sharran Srivatsaa and Chief Media Officer Gabriel Blanco, per The Hollywood Reporter (THR).

CAA will work with the Hormozis, Srivatsaa, and Blanco to develop speaking engagements, digital and brand partnerships, podcasts, and live touring opportunities.

The Hormozis launched Acquisition.com in 2021 to invest in founder-led companies with a focus on maximizing cash flow and retained earnings. The holding company currently generates over $250 million in annual revenue across 37 portfolio companies, according to THR. Alex Hormozi serves as Managing Partner, while Leila Hormozi holds the role of Executive Chair. Srivatsaa, who previously worked at Goldman Sachs and Credit Suisse, serves as CEO and Managing Partner.

Alex Hormozi has 4.6 million Instagram followers and 1 million followers on X. He has authored several books targeting entrepreneurs, including “$100M Offers,” “$100M Leads,” and “$100M Money Models.” Leila Hormozi has 1.5 million Instagram followers, publishes a weekly newsletter called “Leila’s Letters,” and hosts the podcast “BUILD with Leila Hormozi.” 

The Hormozis are also represented by Align PR.

CAA’s Creator Expansion

The signing continues a period of active growth for CAA’s creator division. The agency signed Max Klymenko, the Ukrainian creator behind “The Career Ladder” format, earlier this month. CAA’s creator roster also includes KSI, Dhar Mann, and Jesser. 

Brent Weinstein, who oversees CAA’s creator department, has traveled to London in recent months to meet with agents representing digital talent as the agency expands its UK operations.

Srivatsaa and Blanco join the Hormozis in the CAA signing, broadening the agency’s representation beyond individual creators to include the executive team behind a multi-company investment portfolio.

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