Agency

How Shady Dnaf Turned a Snapchat Bet Into a $23M Creator Economy Exit

When Amsterdam-based entrepreneur Shady Dnaf flew to Los Angeles around six years ago with no case...

Tech

From Printing Press to Podcast to Digital Mind: Delphi CEO on the Next Form of Media

What happens when a creator’s audience grows faster than their capacity to serve it? Fans want...

Commentary

The 10 Fastest-Growing U.S. Instagram Accounts of March 2026

Actress Megan Fox added 2.8 million Instagram followers in March 2026, topping a list dominated by...

Influencer

MrBeast Seeks VP of Brand Partnerships to Lead Gaming Division

Beast Industries, the holding company behind MrBeast’s media and consumer ventures, has posted an opening for...

Platform

YouTube to Stream Coachella 2026 Across Seven Stages in 4K

YouTube will livestream both weekends of Coachella 2026 beginning April 10, expanding this year’s coverage to...

Agency

Pulse Advertising Named Global Influencer Marketing Agency for EV Brand Polestar

Pulse Advertising has secured the global influencer marketing remit for Swedish electric vehicle brand Polestar following...

Commentary

OpenAI Acquires Tech Talk Show ‘TBPN’ to Expand AI Communications Strategy

OpenAI has announced the acquisition of “TBPN,” a daily live tech talk show hosted by entrepreneurs...

Tech

Ernst Rustenhoven Joins The Cirqle As CSO, Betting Creator Marketing’s Defining Moment Has Arrived

Creator marketing has spent a decade fighting for budget. Ernst Rustenhoven, a former investment banker and...

Talent Collectives

Gaming Network Bent Pixels Acquires Snapchat Publisher Sunny State Agency in $23M Deal

Bent Pixels has acquired Sunny State Agency (SSA) in a transaction valued at more than $23 million,...

Strategy

The Washington Post Launches Creator-Led Video Series, Shares IP Ownership With Creators

The Washington Post has debuted its first creator-led video series through its newly established creator network,...

Agency

HardScope Wants to Be the Infrastructure Layer the Creator Economy Is Missing

Around 5% of the global digital ad market flows into the Creator Economy, even though youth...

Commentary

UK MPs Urge Government to Formally Recognize Creator Economy Through Industrial Classification Update

A cross-party group of UK MPs, backed by YouTube, has written to Culture Secretary Lisa Nandy,...

Tech

Billion Dollar Boy Partners With Lumanu to Launch ‘Creator Payments’ in Its Companion Platform

Billion Dollar Boy has integrated a payments and compliance tool into Companion, its proprietary AI-powered creator...

Commentary

California Bill Targets Family Vloggers, Giving Children the Right to Erase Monetized Content at 18

California Senator Steve Padilla (D-San Diego) introduced Senate Bill 1247 on February 19, a measure that...

Platform

Elon Musk Halts X Plan to Prioritize Local Impressions in Creator Revenue Payouts After Backlash

X reversed course on a proposed update to its creator monetization program within hours of the...

Strategy

Behind the Creator Campaign: Dr Pepper’s 65M-View Campaign Started With a Fan’s TikTok

In late December 2025, content creator Romeo Bingham (@romeosshow) posted a short TikTok jingle about Dr...

Commentary

Spotter Defines ‘Creator TV’ as Distinct Media Category With 135+ Billion Annual U.S. Views

A new report from Creator Economy financing firm Spotter identifies a subset of online video programming...

Influencer

Grant Horvat, Bryan Bros Announce Competitive Series for YouTube Golf’s Top Players

Golf content creator Grant Horvat and former PGA Tour pro duo Wesley and George Bryan have...

Platform

Snapchat Introduces AI Clips Format in Lens Studio

Snapchat has launched AI Clips in Lens Studio, a new Lens format that converts a single...

Platform

Roblox to Take Cut of Creator Brand Deal Revenue Starting 2027

Roblox has announced that it will begin collecting a percentage of revenue from brand integrations negotiated...

Platform

‘Mister Rogers’ Neighborhood’ YouTube Channel Launches

Nonprofit children’s media company Fred Rogers Productions and social media agency Little Dot Studios have partnered...

Platform

Meta Pulls ‘Horizon Worlds’ From Quest Headsets, Shifts Platform to Mobile Only

Meta is removing “Horizon Worlds” from its Quest VR headsets by June 2026, redirecting the social...

Platform

LinkedIn Expands Creator, Video Ad Tools as B2B Marketers Demand Greater Scale

LinkedIn is introducing a set of new advertising and creator-partnership products, targeting B2B marketers seeking broader...

Tech

LTK Launches ‘Quick Collabs’ Tool to Streamline Brand-Creator Partnerships

Creator commerce platform LTK has launched Quick Collabs, a new feature within the LTK Brand Platform...

Commentary

Creator Economy Jobs March 2026: Amazon, Google, and Warner Music Group Lead Enterprise-Scale Creator Hiring

The Creator Economy demonstrates accelerated enterprise adoption in March 2026, with major tech companies, entertainment conglomerates,...