Agency

Influencer Taps Former TikTok Commerce Executive To Lead New Division

Creator marketing agency Influencer has appointed Hayden Bowler as Head of Commerce, establishing a dedicated commerce...

Brand

DICK’S Sporting Goods Expands Varsity Team Creator Program For 2026

DICK’S Sporting Goods has opened applications for its 2026 Varsity Team roster, marking the program’s second...

Commentary

Creator Marketing Spend Set To Rise In 2026 Despite Ongoing Measurement Gaps, Kantar Finds

Marketing research firm Kantar reports that a net 61% of marketers plan to increase investment in...

Influencer

The 10 Fastest Growing US Instagram Accounts of 2025

For decades, pop culture had clear scorecards. Billboard charts tracked which songs Americans were listening to....

Commentary

The 10 TikTok Creators Who Generated The Most Sales In December 2025

December brought another month of significant turnover in TikTok Shop’s top creator rankings. While @dealswithty held...

Commentary

The 10 Best-Selling Products On TikTok Shop In December 2025

TikTok Shop closed out 2025 with December rankings spanning from $12.92 supplements to $601.28 electric bikes....

Commentary

The Top 10 Highest Revenue TikTok Shops In December 2025

Only one shop in TikTok’s top ten posted positive growth in December compared to November. Dr.Melaxin...

Influencer

Italian Influencer Chiara Ferragni Cleared Of Fraud In Charitable Product Promotion Trial

A Milan court acquitted Italian influencer Chiara Ferragni on January 14 of aggravated fraud charges related...

Agency

How StreetTalk Turned Street Interviews Into A Performance Engine For Consumer Brands

StreetTalk is a New York-based creative and advertising company that has built its business around unscripted...

Influencer

Kai Cenat Expands Into Fashion With Launch Of Clothing Brand Vivet

Twitch streamer Kai Cenat announced the launch of his clothing brand, Vivet, in a 23-minute YouTube...

Agency

Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...

Commentary

The 15 Fastest-Growing UK Instagram Accounts Of December 2025

Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...

Influencer

MrBeast Selects 20 Creators For Ghana Village Rebuild Campaign

Twenty content creators from around the world will join YouTuber MrBeast in Ghana to rebuild a...

Technology

Gaming Network FGN Acquires Creatraction To Add Creator Marketing To Rural Broadband Gaming Platform

FGN Inc. (Fiber Gaming Network) has acquired Creatraction in a deal that combines esports infrastructure with...

Commentary

The 15 Fastest-Growing Australian Instagram Accounts Of December 2025

Formula 1 driver Oscar Piastri gained 237,585 Instagram followers in December 2025, leading a month dominated...

Commentary

What The Creator Economy Needs More Of In 2026: Perspectives From 92 Experts

After a year in which the Creator Economy’s growth also exposed its weak points, from measurement...

Commentary

The 15 Fastest-Growing U.S.-Based Instagram Accounts Of December 2025

Sadie Sink gained 3.5 million Instagram followers in December 2025 as “Stranger Things” Season 5 dominated...

Platform

Spotify Expands Partner Program Eligibility, Adds Video Sponsorship Tools

Spotify lowers entry requirements for its Partner Program and introduces new monetization features as the platform...

Strategy

Fox Entertainment Debuts Fox Creator Studios With Food Content From Gordon Ramsay, Rosanna Pansino

Fox Entertainment has launched Fox Creator Studios, a digital-first division focused on developing formats, intellectual property...

Technology

Famous Birthdays Launches Enhanced Creator Discovery Tools With Social Performance Data Integration

Famous Birthdays has rolled out an upgrade to its professional analytics product, Famous Birthdays Pro, adding...

Platform

Instagram Head Adam Mosseri Sees Creator Value Rising As AI Floods Social Feeds

As artificial intelligence accelerates the production of photorealistic images and video, Adam Mosseri says the next...

Commentary

Podcast Industry Reaches 3.7 Million Shows As New Launch Rate Drops 40% From Peak, Per Report

The global podcast industry now contains 3.7 million shows and 189.8 million episodes, according to data...

Brand

Popeyes Launches Limited-Time Streamer Meals With Agent, Cinna, ExtraEmily In Week-Long Digital Promotion

Popeyes Louisiana Kitchen has launched a series of limited-time digital-only meal bundles in collaboration with seven...

Brand

Starbucks Partners With MrBeast For ‘Beast Games’ Season 2

Starbucks has entered a partnership with content creator MrBeast for the second season of “Beast Games:...

Influencer

Mike Draper On Building A Creator Career Around Consistency, Clarity, And Long-Term Energy

Mike Draper did not enter the creator economy chasing fame or a personal brand. When he...