Talent Collectives

Fixated Raises $50M From Eldridge Industries To Build Creator-First Entertainment Infrastructure

Digital talent management company Fixated announced a follow-on investment from Eldridge Industries, bringing its total available...

Influencer

Kyasia Watson On Turning Roblox Creation Into A Sustainable Fashion Business

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner...

Strategy

Deloitte Digital’s Christina Kavalauskas On Why The Creator Economy Is A Business System, Not A Media Line Item

For Christina Kavalauskas, the creator economy is not an advertising channel, a media tactic, or a...

Platform

Oscars Moving To YouTube In Five-Year Deal Beginning 2029

The Academy of Motion Picture Arts and Sciences will move the Oscars to YouTube starting in...

Platform

Netflix Secures Exclusive Video Rights To 15+ iHeartMedia Podcasts Including ‘The Breakfast Club’ And ‘My Favorite Murder’

Netflix and iHeartMedia have announced an exclusive video podcast partnership that brings more than 15 industry...

Commentary

Pre-2020 Podcasts Outperform Newer Shows In Advertiser ROI, Oxford Road Data Reveals

Podcasts launched before March 2020 deliver superior advertiser returns compared to newer shows, according to December...

Talent Collectives

News Creator Corps: The Nonprofit Turning Creators Into Trusted Messengers

News Creator Corps (NCC) is a U.S. nonprofit that invests in digital creators who have already...

Influencer

Meet Natalie Kim, The New York Creator Defining Modern Chic On Her Own Terms

In the heart of New York, Natalie Kim built a digital presence defined by polish, poise,...

Platform

YouTube Enables Stablecoin Payouts For U.S. Creators Through PayPal Partnership

YouTube has launched a feature allowing U.S.-based creators to receive earnings in PayPal’s PYUSD stablecoin, marking...

Commentary

Pew: Teen Social Media Habits Hold Steady As AI Chatbots Move Into The Mainstream

U.S. teens continue to concentrate their attention on a familiar set of social platforms, such as...

Strategy

Clorox Tests Social Commerce Strategy With TikTok Shop

Consumer products manufacturer Clorox is using TikTok Shop to assess how different parts of its brand...

Strategy

RockWater Founder Chris Erwin on Guiding M&A and Strategy for the Creator Economy

RockWater is an M&A advisory firm that helps social agencies, creator-economy operators, and digital media companies...

Commentary

One Third Of Podcast Creators Quit As Video Demands Clash With Audio Habits

One in three podcast creators stops producing content, with new research suggesting a disconnect between production...

Strategy

Andrew Perlman’s Creator Economy Playbook: How Recurrent Ventures Turned M&A Into A Media Reinvention Engine

Andrew Perlman says he doesn’t chase headlines. He builds ecosystems. As co-founder and CEO of Recurrent...

Strategy

PepsiCo Expands Creator Strategy With Dedicated YouTube Channel, Holiday Series

PepsiCo has launched a dedicated YouTube channel for Pepsi MAX, debuting with a five-part Christmas series...

Strategy

Beyond The Game: How Greg Hoffman And Ben Lee Are Turning Athletes Into CEOs Of Their Own Identity

The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how...

Strategy

Loti’s Luke Arrigoni On Why Digital Identity Is The Next Big Strategy Play For Creators

What happens when a creator loses control of their likeness?  That question drives Luke Arrigoni, founder...

Influencer

Creator-Led Tech Show ‘TBPN’ Nearly Sells Out 2026 Ad Inventory With Annual Sponsorship Model

TBPN has nearly sold out its advertising inventory for 2026 through annual, category-exclusive sponsorship deals, co-host...

Agency

Alora Society’s Kahlea Wade On Why Influencer Representation Needs A Relationship-First Model

Kahlea Wade built Alora Society to bring intention back to influencer representation. As founder and CEO,...

Commentary

Half Of Gen Z Says AI Harms Social Media Experience, Survey Finds

Half of Gen Z users express negative views toward AI-generated content on social platforms, according to...

Influencer

YouTuber’s DIY Plant Cloning Community Disrupts Collector Market

A YouTube creator specializing in plant tissue culture has built a community of over 6,000 home...

Commentary

WallStreetBets Creator Vs. Reddit: Supreme Court To Decide Who Owns User-Built Brand Names

If a content creator spends years building an online community on a social media platform, who...

Commentary

Gen X/Boomers Embrace Influencer Content As YouTube, TikTok Usage Surges Among Age Groups

More than half of users aged 55 to 64 now watch influencer content every week, according...

Influencer

Jake & Logan Paul Announce $30M Venture Fund Backing AI, Robotics Startups

Anti Fund, co-founded by YouTuber-turned-boxer Jake Paul and entrepreneur Geoffrey Woo, closed its oversubscribed $30 million...

Influencer

YouTuber Doug DeMuro Says He’ll Never Start Another Business After Cars & Bids

YouTuber Doug DeMuro says he will not start another business after building Cars & Bids, the...