Stories By Nii A. Ahene
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Commentary
Influencer Marketing Emerges As Key Strategy In Indonesian Digital Political Campaigns, Study Finds
August 5, 2025A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political...
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Agency
Amazon’s Wondery Podcast Network Is Undergoing Major Restructuring
August 5, 2025Amazon is reorganizing its Wondery podcast network operations as part of a broader restructuring of its...
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Platform
Tomorrowland 2025 Sets Record As TikTok’s Biggest Live Event Ever
August 4, 2025Tomorrowland 2025 has broken all previous records for live event viewership on TikTok, attracting more than...
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Talent Collectives
REACH Invests In Tesslate To Bridge Creator Economy, AI Dev Tools
August 4, 2025Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and...
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Commentary
2025 AiMCO Awards Now Open With New Creator Categories
August 1, 2025The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...
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Agency
Launchd Acquires Influencer Marketing Agency Hoozu To Strengthen Creator Economy Capabilities
July 31, 2025Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc,...
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Strategy
FOX Advertising Invests In The Lighthouse To Support Creator Business Growth
July 31, 2025FOX Advertising and The Lighthouse are connecting traditional media infrastructure with the creator economy through a...
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Commentary
TikTok Nano Influencer Engagement Far Outpaces Other Platforms, Per Report
July 30, 2025TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators...
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Platform
TikTok Adds YouTube Music Integration For Easier Song Saving
July 30, 2025TikTok announced that YouTube Music has joined its “Add to Music App” feature, enabling users to...
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Brand
Rockstar Games Is Expanding Creator Platform Team Ahead Of GTA VI Launch, Signaling Major UGC Push
July 30, 2025Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company...
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Influencer
MrBeast Unveils Animated Series As YouTuber Expands Into Kids’ Entertainment
July 29, 2025YouTuber MrBeast is launching an animated series titled “MrBeast Lab” in October 2025, marking a strategic...
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Influencer
Dhar Mann To Bring Original Series To Samsung TV Plus In First-Ever Content Deal
July 29, 2025Samsung TV Plus has announced its first original content deal with popular creator Dhar Mann, establishing...
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Platform
YouTube Ad Revenue Soars To Nearly $10B
July 28, 2025YouTube ad revenue increased by 13% year-over-year to reach $9.8 billion in the second quarter of...
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Influencer
Eugene Healey On Finding Desire Behind Brands
July 28, 2025Based in Melbourne, Australia, brand strategy consultant Eugene Healey founded Studio EH in August 2024 to...
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Commentary
Substack Publishers Favor AI For Research And Productivity Over Content Creation
July 25, 2025Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance,...
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Influencer
Influencer-Founded Fragrance Brand Phlur Acquired By TSG Consumer Partners
July 23, 2025Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur....
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Platform
Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline
July 23, 2025A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...
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Platform
Blackstone Exits TikTok U.S. Consortium Bid As Deal Uncertainty Grows
July 21, 2025Private equity firm Blackstone has withdrawn from the consortium seeking to invest in TikTok‘s U.S. operations,...
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Platform
Twitch Begins Testing Vertical Video Format To Compete With TikTok, Instagram Reels
July 21, 2025Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators...
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Agency
Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’
July 18, 2025Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...
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Commentary
FlightStory’s Leon Farrell On Building Creator-Led Ventures
July 18, 2025Nearly four months into his role as Director of Ventures at FlightStory, the company behind Steven...
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Commentary
Favikon Releases ‘Top 100 Creators’ List To Highlight Global Creator Economy Diversity Beyond American Influence
July 17, 2025Creator analytics platform Favikon has released its “Top 100 Creators” list for 2025, offering a data-driven...
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Technology
How GRIN Is Unlocking The True Potential Of Influencer Marketing Through AI
July 16, 2025Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run...
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Commentary
Brands Prioritize Revenue Over Reach In Shift To Performance-Based Influencer Marketing, Report Shows
July 15, 2025Revenue and sales have emerged as the top performance indicator (31.5%) for influencer marketing campaigns, indicating...
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Influencer
Logan Paul’s ‘Impaulsive’ Podcast Joins WWE’s Official Network
July 14, 2025The WWE has signed a long-term deal with Logan Paul’s “Impaulsive” podcast, adding the show to...
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