Stories By Nii A. Ahene
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Influencer
MrBeast Unveils Animated Series As YouTuber Expands Into Kids’ Entertainment
July 29, 2025YouTuber MrBeast is launching an animated series titled “MrBeast Lab” in October 2025, marking a strategic...
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Influencer
Dhar Mann To Bring Original Series To Samsung TV Plus In First-Ever Content Deal
July 29, 2025Samsung TV Plus has announced its first original content deal with popular creator Dhar Mann, establishing...
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Platform
YouTube Ad Revenue Soars To Nearly $10B
July 28, 2025YouTube ad revenue increased by 13% year-over-year to reach $9.8 billion in the second quarter of...
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Influencer
Eugene Healey On Finding Desire Behind Brands
July 28, 2025Based in Melbourne, Australia, brand strategy consultant Eugene Healey founded Studio EH in August 2024 to...
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Commentary
Substack Publishers Favor AI For Research And Productivity Over Content Creation
July 25, 2025Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance,...
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Influencer
Influencer-Founded Fragrance Brand Phlur Acquired By TSG Consumer Partners
July 23, 2025Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur....
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Platform
Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline
July 23, 2025A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...
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Platform
Blackstone Exits TikTok U.S. Consortium Bid As Deal Uncertainty Grows
July 21, 2025Private equity firm Blackstone has withdrawn from the consortium seeking to invest in TikTok‘s U.S. operations,...
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Platform
Twitch Begins Testing Vertical Video Format To Compete With TikTok, Instagram Reels
July 21, 2025Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators...
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Agency
Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’
July 18, 2025Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...
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Commentary
FlightStory’s Leon Farrell On Building Creator-Led Ventures
July 18, 2025Nearly four months into his role as Director of Ventures at FlightStory, the company behind Steven...
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Commentary
Favikon Releases ‘Top 100 Creators’ List To Highlight Global Creator Economy Diversity Beyond American Influence
July 17, 2025Creator analytics platform Favikon has released its “Top 100 Creators” list for 2025, offering a data-driven...
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Technology
How GRIN Is Unlocking The True Potential Of Influencer Marketing Through AI
July 16, 2025Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run...
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Commentary
Brands Prioritize Revenue Over Reach In Shift To Performance-Based Influencer Marketing, Report Shows
July 15, 2025Revenue and sales have emerged as the top performance indicator (31.5%) for influencer marketing campaigns, indicating...
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Influencer
Logan Paul’s ‘Impaulsive’ Podcast Joins WWE’s Official Network
July 14, 2025The WWE has signed a long-term deal with Logan Paul’s “Impaulsive” podcast, adding the show to...
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Platform
YouTube Phases Out Trending Page, Shifts To Category-Specific Charts Amid Changing Viewer Habits
July 14, 2025YouTube is retiring its Trending page in favor of category-specific charts, responding to shifting content discovery...
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Commentary
Creator Economy M&A Activity Surges 73% In First Half Of 2025
July 11, 2025The creator economy mergers and acquisitions (M&A) market is experiencing significant growth in 2025, with transaction...
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Platform
YouTube Rolls Out New Recovery Tool For Creators With Hacked Accounts
July 11, 2025YouTube is launching a new account recovery assistant specifically for creators who suspect their channels have...
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Technology
Qoruz Secures $500K In Funding To Expand AI-Driven Creator Marketing Infrastructure
July 10, 2025Creator intelligence and collaboration platform Qoruz has raised $500,000 in a pre-Series A funding round led...
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Commentary
Digital Voices Launches Global Influencer Council Uniting Marketing Experts
July 9, 2025Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing...
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Commentary
Nearly 90% Of Indian Influencers Unable To Make Full Living From Social Media, Report Reveals
July 8, 2025Despite the growing creator economy in India, 88% of content creators earn less than 75% of...
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Influencer
Creator CEO: Uptin On Building Content Businesses
July 4, 2025Uptin has a unique position in the creator economy. As both a content creator with 3.2...
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Commentary
Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims
July 4, 2025Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...
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Commentary
Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity
July 3, 2025YouTube continues to lead as the most used platform for podcast consumption, according to the latest...
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Technology
Inside B4A’s Strategy To Scale Influencer Partnerships In Brazil’s Beauty Market
July 2, 2025In a country with the world’s third-largest beauty market but limited startup capital, tech company Beauty...
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