Platform

ByteDance Set To Retain 50% Of TikTok U.S. Profits Despite Trump-Backed Sale

ByteDance is positioned to possibly receive approximately half of the profit from TikTok’s U.S. operations even...

Commentary

YouTube Captures 78% Of Gen Alpha Viewers, Research Shows

YouTube remains the most widely used media platform among Gen Alpha, with 78% of surveyed children...

Commentary

YouTube Adds Dynamic Ad Insertions – 21 Experts Explain What This Means For Creators And Brands

YouTube has unveiled dynamic ad insertion for long-form videos, transforming how creators and brands approach sponsorships...

Technology

How Twin Galaxies Transformed Ad Viewability With Karl Jobst’s ‘Doom’ Challenge

Traditional YouTube ad reads see the majority of viewers hitting the skip button. Yet when gaming...

Strategy

Sundance Institute Seeks Festival Editor For 2026 Film Festival Video Marketing Content

Sundance Institute is hiring a temporary Festival Editor for Video Content to support marketing efforts for...

Commentary

YouTube Travel Content Sees 64% Growth As Creators Dominate Category

Travel category videos on YouTube recorded a 64% growth in the second quarter of 2025, significantly...

Platform

YouTube Launches New Creator Partnership Tools For Canadian Advertisers

YouTube introduces new tools designed to connect Canadian advertisers with the platform’s creator ecosystem, enabling brands...

Technology

Social Protect: Creating Safer Digital Spaces For The Creator Economy

Shane Britten, founder of Social Protect, is on a mission to improve online safety for content...

Strategy

Audioboom Taps Craig Eastwood To Spearhead Global Expansion

Podcast company Audioboom has appointed Craig Eastwood as Vice President, International, to lead its international expansion...

Platform

YouTube Unveils New Shopping Features To Transform Creator Videos Into Purchase Pathways

YouTube is rolling out new shopping features across long-form videos and Shorts, positioning itself as a...

Influencer

How Kelsey Grennan’s Candid Approach To Binge Eating Recovery Built A Digital Community

Kelsey Grennan used to sneak out of bed in the middle of the night, to grab...

Commentary

Capital One Settles Lawsuit With Creators Over Affiliate Marketing Commission Dispute

Capital One has settled a class-action lawsuit with social media creators who alleged the bank’s Shopping...

Platform

Meta Enters Talks With Major Media Companies To License News For AI Products

Meta is holding discussions with major media companies, including Axel Springer, Fox Corp, and News Corp,...

Commentary

Creator Marketing Takes Top Priority For CMOs In 2026, LTK Study Finds

A new study from LTK and Northwestern University reveals that creator marketing has become the top...

Technology

Audioboom Surpasses $325M In Creator Payouts As Video Podcasting Drives Growth

Global podcast company Audioboom reports surpassing $325 million in payments to podcast creators worldwide, highlighting its...

Agency

‘Influence Without Results Is Just Noise’: How Maison Made In Is Transforming Creator Partnerships

In 2012, Aurélie “Lili” Sauthier was working as a media planner buying banner ads when she...

Platform

Snap Upgrades Operating System Ahead Of 2026 Spectacles Launch

Snap has unveiled Snap OS 2.0 ahead of its public launch of Spectacles in 2026, representing...

Technology

Jukin Licensing Launches AI Integration For Enhanced UGC Content

Founded in 2010 in Los Angeles, Jukin Licensing sources user-generated content (UGC) primarily from platforms such...

Influencer

iShowSpeed Banned From Houston Galleria After Fan Crowd Causes Disruption

Streamer Darren “iShowSpeed” Watkins Jr. has been banned from Houston’s Galleria mall following a chaotic incident...

Influencer

Meet Sydney Kaplan, A Former PR Pro Who Leveraged Her Skills To Build A TikTok Business

With a background in tech PR for companies like Amazon Web Services and Facebook’s Security and...

Brand

Peach Perfect: How Sweetgreen And Pierce Abernathy Grew A Fruitful Creator Campaign

Sweetgreen brought food creator Pierce Abernathy to Frog Hollow Farm, the source of peaches for their...

Commentary

Influencer Marketing Budgets Grow While Brand Safety Measures Lag

A new survey by EMARKETER and Viral Nation reveals that despite increasing investment in the influencer...

Commentary

The Dual Podcast Shift: How Platform Concentration Is Shaping Format Preferences

Podcasting is undergoing a major shift as platform concentration and format preferences converge, creating new challenges...

Strategy

Leading Creative Strategists To Share Performance Marketing Insights At Motion’s Virtual Summit October 9

Marketing software company Motion announced a one-day virtual summit focused on performance marketing strategies for creative...

Influencer

Teen Influencer’s Skincare Launch Draws Thousands Of Fans, Prompts Police Intervention At NJ Mall

Teen influencer Salish Matter‘s appearance at American Dream Mall in East Rutherford, New Jersey, on Saturday,...