Stories By Nii A. Ahene
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Commentary
Digital Voices Launches Global Influencer Council Uniting Marketing Experts
July 9, 2025Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing...
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Commentary
Nearly 90% Of Indian Influencers Unable To Make Full Living From Social Media, Report Reveals
July 8, 2025Despite the growing creator economy in India, 88% of content creators earn less than 75% of...
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Influencer
Creator CEO: Uptin On Building Content Businesses
July 4, 2025Uptin has a unique position in the creator economy. As both a content creator with 3.2...
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Commentary
Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims
July 4, 2025Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...
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Commentary
Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity
July 3, 2025YouTube continues to lead as the most used platform for podcast consumption, according to the latest...
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Technology
Inside B4A’s Strategy To Scale Influencer Partnerships In Brazil’s Beauty Market
July 2, 2025In a country with the world's third-largest beauty market but limited startup capital, tech company Beauty...
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Commentary
Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals
June 30, 2025A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...
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Platform
TikTok Buyer Secured, Identity Known In Two Weeks
June 30, 2025A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking...
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Technology
Dotdigital Acquires Social Snowball For $35M, Integrating Influencer Marketing Into Customer Experience Platform
June 27, 2025Dotdigital Group plc has acquired Social Snowball Holdings, a U.S.-based influencer, affiliate, and referral marketing platform,...
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Platform
TikTok Adds ‘LIVE Fan Club’ Feature Amid Surge In Live Streaming
June 27, 2025TikTok has introduced a new “LIVE Fan Club” feature as the platform reports 130 million creators...
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Technology
Atmosfy Launches Creator-Powered Travel Rewards, Securing Capital One Backing For Social Discovery Platform
June 26, 2025Atmosfy has announced the launch of “Atmosfy Cash,” a new travel rewards program offering users up...
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Commentary
Australian Watchdog Delays Influencer Marketing Guidance
June 25, 2025The Australian Competition & Consumer Commission (ACCC) has yet to deliver promised guidelines on influencer marketing...
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Influencer
Creators On Spotlight At Cannes Lions As Advertisers Seek Authentic Audience Connections
June 25, 2025Social media content creators are playing an increasingly prominent role in the advertising industry as brands...
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Platform
TikTok Unveils New AI Video Generation Tools At Cannes Lions
June 24, 2025TikTok announced the expansion of its Symphony generative AI platform at the 2025 Cannes Lions International...
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Commentary
Report: Creator Economy At Crossroads As Platforms And Creators Recalibrate Relationship
June 24, 2025The creator economy is approaching a critical juncture in its development, with an estimated 50 million...
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Technology
Udemy Acquires AI Tools Provider Lummi To Revamp Online Learning Experience
June 23, 2025AI-powered skills development platform Udemy has acquired AI-driven design tools provider Lummi. The acquisition aims to...
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Agency
Webfluential 2.0: Unlocking The Full Potential Of Africa’s Creator Economy
June 23, 2025Photo credit: Robyn Davie Photography Webfluential, a creator marketing platform with over 600,000 creators in its...
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Commentary
From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy
June 20, 2025Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...
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Technology
YouTube Veteran, Award-Winning Producer Launch ‘Further Adventures’ Studio To Bridge Digital Creators, Indie Filmmakers
June 20, 2025Image: BenStillman (left) & Steven Beckman (right) in New YorkCredit: Lalo Torres Steven Beckman, former YouTube...
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Platform
Meta Unveils New AI Ad Tools At Cannes, Boosts Creative Automation While Investing $15B In Scale AI
June 19, 2025Meta unveiled new AI advertising tools at Cannes Lions 2025 in light of a $14-15 billion...
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Commentary
Forbes Top 50 Creator Earnings Exceeds $850 Million In 2025
June 17, 2025The top 50 social media creators earned a combined $853 million between April 2024 and April...
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Influencer
From Fan To Featured Creator: Samantha Eve’s VidCon Moment
June 16, 2025When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she...
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Brand
Google To Cut Ties With Scale AI Following Meta Investment
June 16, 2025Google, Scale AI's largest customer, plans to terminate its relationship with the data-labeling startup following Meta's...
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Commentary
Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025
June 12, 2025Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...
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