Stories By Nii A. Ahene
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Agency
AVC Expands Influencer Marketing Services With New Cultural Intelligence Framework
September 10, 2025Marketing and advertising agency AV Communications (AVC) has launched a new Cultural Intelligence Framework for influencer...
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Influencer
Social Media Chef Abir El-Saghir To Become Animated Superhero In New Children’s Series
September 10, 2025Spacetoon, the Middle Eastern children’s channel, has partnered with celebrity chef Abir El-Saghir to create an...
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Commentary
How Top Podcasts Are Winning Through Cross-Platform Strategy
September 10, 2025Top podcasts are generating significantly more engagement on Instagram than platform averages, while YouTube drives the...
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Platform
YouTube Draws 17.3M Viewers for First Exclusive NFL Broadcast
September 9, 2025YouTube’s inaugural exclusive NFL broadcast, featuring the Kansas City Chiefs and Los Angeles Chargers from São...
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Influencer
‘Find A Need And Cure The Need’: John-Marc Van Wyk On Achieving Success As A Creator
September 8, 2025Content creators must solve business problems, not just produce viral videos. This key principle emerged as...
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Brand
CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts
September 8, 2025CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...
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Platform
Roblox Creators Earn Over $1B As Platform Drives Economic Growth Worldwide
September 8, 2025Roblox creators earned more than $1 billion globally from March 2024 to March 2025, marking a...
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Agency
Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings
September 8, 2025Multiple content creators are highlighting outstanding payments from The Corner following the agency’s communications business entering...
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Brand
How Gymshark Taps Into Sorority Partnerships On Social Media To Fuel Growth
September 5, 2025British activewear company Gymshark has been quietly redirecting its marketing focus toward U.S. sororities, turning cultural...
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Platform
Snapchat Introduces App Power Pack To Boost Performance Marketing
September 5, 2025Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...
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Influencer
Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10
September 5, 2025Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...
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Platform
College Social App Fizz Partners With Gopuff To Bring Grocery Delivery To Campuses
September 5, 2025College-focused social platform Fizz announced a partnership with food delivery company Gopuff to integrate grocery delivery...
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Technology
David Choi: From YouTube Musician To Rights Management Expert
September 4, 2025Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming...
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Commentary
5 Key Findings From Podscribe’s Latest Podcast Advertising Report
September 4, 2025As podcast advertising grows into a major market, Podscribe‘s “Q3 2025 Performance Benchmarks” report offers important...
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Platform
How YouTube Is Winning The Attention Economy In 2025
September 3, 2025New data from YouGov’s detailed “State of US Media Consumption in 2025” report shows that YouTube...
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Brand
Amazon India Launches Tech Influencer Program To Connect Creators With Online Shoppers
September 3, 2025Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content...
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Agency
Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands
September 1, 2025Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...
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Influencer
Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan
September 1, 2025Twitch streamer Kai Cenat has revealed plans for “Mafiathon 3,” promising to “go bigger than ever”...
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Commentary
Macao To Host Major Asian Influencer Gathering In October
September 1, 2025Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...
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Technology
Referwo: Automating Influencer Marketing for E-Commerce Growth
August 29, 2025Referwo, an Australian-based SaaS platform founded in 2022, automates influencer marketing campaigns for e-commerce brands by...
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Technology
Linqia Launches Video Editing Solution to Turn Influencer Content Into Multi-Channel Assets
August 29, 2025Influencer marketing agency Linqia has unveiled “Resonate Studio,” a video-editing solution that enables brands to adapt...
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Platform
TikTok Launches Global Music Discovery Campaign
August 29, 2025TikTok has unveiled “See Where Music Takes You,” its first large-scale campaign dedicated to the music...
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Platform
ByteDance Targets $330 Billion Valuation As Revenue Surpasses Meta
August 28, 2025TikTok’s Chinese parent company, ByteDance, plans to launch a new employee share buyback program, valuing the...
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Platform
YouTube Rolls Out ‘Hype’ Feature Globally To Boost Smaller Creators
August 27, 2025YouTube is expanding its “Hype” feature to 39 countries, including the United States, United Kingdom, Japan,...
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Commentary
Co-Creation Emerges As Key Driver Of Tourism Influencer Marketing, Study Finds
August 27, 2025A new academic study reveals that co-creation between travel influencers and their audiences measurably enhances customer...
