Stories By Nii A. Ahene
-
Agency
Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings
September 8, 2025Multiple content creators are highlighting outstanding payments from The Corner following the agency’s communications business entering...
-
Brand
How Gymshark Taps Into Sorority Partnerships On Social Media To Fuel Growth
September 5, 2025British activewear company Gymshark has been quietly redirecting its marketing focus toward U.S. sororities, turning cultural...
-
Platform
Snapchat Introduces App Power Pack To Boost Performance Marketing
September 5, 2025Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...
-
Influencer
Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10
September 5, 2025Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...
-
Platform
College Social App Fizz Partners With Gopuff To Bring Grocery Delivery To Campuses
September 5, 2025College-focused social platform Fizz announced a partnership with food delivery company Gopuff to integrate grocery delivery...
-
Technology
David Choi: From YouTube Musician To Rights Management Expert
September 4, 2025Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming...
-
Commentary
5 Key Findings From Podscribe’s Latest Podcast Advertising Report
September 4, 2025As podcast advertising grows into a major market, Podscribe‘s “Q3 2025 Performance Benchmarks” report offers important...
-
Platform
How YouTube Is Winning The Attention Economy In 2025
September 3, 2025New data from YouGov’s detailed “State of US Media Consumption in 2025” report shows that YouTube...
-
Brand
Amazon India Launches Tech Influencer Program To Connect Creators With Online Shoppers
September 3, 2025Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content...
-
Agency
Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands
September 1, 2025Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...
-
Influencer
Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan
September 1, 2025Twitch streamer Kai Cenat has revealed plans for “Mafiathon 3,” promising to “go bigger than ever”...
-
Commentary
Macao To Host Major Asian Influencer Gathering In October
September 1, 2025Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...
-
Technology
Referwo: Automating Influencer Marketing for E-Commerce Growth
August 29, 2025Referwo, an Australian-based SaaS platform founded in 2022, automates influencer marketing campaigns for e-commerce brands by...
-
Technology
Linqia Launches Video Editing Solution to Turn Influencer Content Into Multi-Channel Assets
August 29, 2025Influencer marketing agency Linqia has unveiled “Resonate Studio,” a video-editing solution that enables brands to adapt...
-
Platform
TikTok Launches Global Music Discovery Campaign
August 29, 2025TikTok has unveiled “See Where Music Takes You,” its first large-scale campaign dedicated to the music...
-
Platform
ByteDance Targets $330 Billion Valuation As Revenue Surpasses Meta
August 28, 2025TikTok’s Chinese parent company, ByteDance, plans to launch a new employee share buyback program, valuing the...
-
Platform
YouTube Rolls Out ‘Hype’ Feature Globally To Boost Smaller Creators
August 27, 2025YouTube is expanding its “Hype” feature to 39 countries, including the United States, United Kingdom, Japan,...
-
Commentary
Co-Creation Emerges As Key Driver Of Tourism Influencer Marketing, Study Finds
August 27, 2025A new academic study reveals that co-creation between travel influencers and their audiences measurably enhances customer...
-
Commentary
Creator Economy Jobs August 2025: Global Expansion And Nonprofit Sector Drive Opportunities
August 26, 2025Creator economy employment opportunities continue expanding into August, with companies across entertainment, technology, and nonprofit sectors...
-
Commentary
Irish Regulators Join Forces To Crack Down On Influencer Content
August 26, 2025The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority (ASA) in Ireland have...
-
Agency
TikTok Shop Strategy: Somerce’s Creator Community Method
August 25, 2025Somerce, a UK-based social commerce agency specializing in TikTok Shop marketing, has grown from a startup...
-
Technology
How Lee Simpson Aims To Bridge The Creator-Expert Divide With Friends We Trust
August 25, 2025In his work with creators, product strategist Lee Simpson recognized a pattern: growth alone was no...
-
Platform
TikTok Debuts Live Concert Experience For Grammy Winner Laufey’s Album Release
August 25, 2025TikTok launched a dedicated in-app experience for Grammy award-winning artist Laufey’s new album “A Matter of...
-
Technology
AnyMind Group Launches AI Avatar Service Allowing Creators To Earn Passive Income
August 22, 2025Southeast Asia-based tech company AnyMind Group has launched AnyLive for Creators, a service that allows influencers...
-
Influencer
Jake Paul To Face Boxing Champion Gervonta Davis In Exhibition Bout On Nov. 14
August 21, 2025Jake Paul will face WBA lightweight champion Gervonta “Tank” Davis in an exhibition boxing match on...
