Commentary

Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...

Platform

YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...

Platform

Finnish Livestreaming Platform Noice Announces Shutdown After Six Years, $26 Million Raised

Finnish games livestreaming platform Noice is shutting down operations six years after its founding, with CEO...

Platform

TikTok Hits 30M Monthly UK Users As Platform Announces £140M Investment, 500 New Jobs

TikTok announced it now has more than 30 million users across the UK each month, making...

Platform

Meta Eyes $10+ Billion Investment In AI Data Company Scale AI

Meta is in talks to make a multibillion-dollar investment into artificial intelligence startup Scale AI, with...

Commentary

Podcast Advertising Sees Surge In YouTube Video Content As Performance Metrics Stabilize, Report Shows

Podcast advertising campaigns increasingly incorporate YouTube video components, with 64% of simulcast content now consumed on...

Brand

V10 Entertainment Acquires Ex-YouTube Executive’s Content Firm, Towerhouse, To Boost Digital Strategy

Platform

RedNote Valuation Jumps To $26 Billion As Chinese Platform Gains Momentum With U.S. Investors

RedNote’s valuation has surged to $26 billion in recent market transactions, up from its previously reported...

Agency

Launchd Acquires Influencer Agency Huume from IZEA

Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in...

Commentary

Sprout Social Report: Gen Z Prefers Social Platforms For Search, Driving New Shopping Behaviors

Social media has surpassed traditional search engines as the primary information source for Gen Z, according...

Platform

Twitch Unveils New Mobile-Focused Features, Monetization Options

Twitch announced major product updates at its tenth anniversary TwitchCon in Rotterdam amid shifts in the...

Agency

Podcast Strategy Meets Digital Marketing: Inside Moburst’s Acquisition Of Kitcaster

Moburst’s April acquisition of Kitcaster—its second acquisition in five months—aims to expand the company’s service offerings...

Commentary

The CGA Rider Explained: The Standardized Protection Document For The Creator Economy

After 18 months of development and industry consultation, the Creators Guild of America (CGA) released the...

Technology

FLORA Raises $6.5 Million To Build AI-Native Creative Production Platform

FLORA announced a $6.5 million seed round led by Mike Volpi at Hanabi Capital.  The investment...

Influencer

Steven Bartlett Takes Co-Ownership Of Creator Platform Stan As Company Hits $30M In Revenue

Steven Bartlett, an entrepreneur and host of the "The Diary of a CEO" podcast, has joined...

Platform

Meta Reorganizes AI Teams To Accelerate Product Development As AI Race Heats Up

Meta is restructuring its artificial intelligence teams to expedite product development amid intensifying competition with rivals...

Platform

YouTube CEO: ‘India’s Creator Economy Will Have Global Implications’

India's creator economy is on track to generate over $100 billion in revenue by 2030, with...

Commentary

Over 80% Of Content Creators Now Use AI Tools, With Multimodal Approaches Dominating, Research Shows

A new report released by Wondercraft and supported by VEED, Luma AI, and ElevenLabs reveals that...

Commentary

Creator Ventures Raises $45 Million Fund II To Back Consumer Internet Startups

Sasha Kaletsky & Caspar Lee (Source: Creator Ventures) Creator Ventures announced the closing of a $45...

Platform

Reuters Report Says OnlyFans, Forest Road-Led Investor Group In Talks For $8 Billion Deal

OnlyFans owner Fenix International Ltd is in advanced negotiations to sell the company to an investor...

Platform

YouTube Debunks Common Myths About Shorts As Format Gains Traction

YouTube is addressing misconceptions about its Shorts format as it reports significant growth in short-form content...

Agency

Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities

Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...

Talent Collectives

The CEO Influencer: What Fetch Agency Is Bringing To Cannes

Fetch, a New Delhi-based influencer management and PR agency, is introducing entrepreneurs to the Cannes Film...

Commentary

Global Podcast Economy Reaches $7.3 Billion, Driven By Video And Consumer Revenue

The global podcast economy generated $7.3 billion in revenue in 2024, with the U.S. accounting for...

Platform

Ray-Ban Meta Glasses Launch In India With AI Assistant, Live Translation Features

Meta has introduced its AI-powered smart glasses to the Indian market as the country's creator economy...