Platform

Patreon Unveils On-Platform Discovery Features To Reduce Creator Reliance On Social Media

Patreon is launching new on-platform discovery features designed to help creators grow their audiences directly within...

Strategy

Kellogg’s New Influencer Marketing Course Hits Capacity

Northwestern University’s Kellogg School of Management launched a fully-enrolled influencer marketing course this fall, signaling continued...

Talent Collectives

How Brittany Ratelle Built A Law Firm To Protect The Business Of Being A Creator

When Brittany Ratelle graduated from law school in 2011, few could have predicted that Instagram influencers...

Strategy

Where Capital Meets Capability: LivingWorks Ventures’ Bid To Empower Creator-Led Businesses

LivingWorks Ventures is wagering that the real currency of the creator economy isn’t clicks or contracts,...

Commentary

Content Creators Twice As Likely To Experience Suicidal Thoughts As General Population, Study Finds

A new study released by Creators 4 Mental Health (C4MH) and Lupiani Insights & Strategies finds...

Strategy

Visa Partners With Karat To Launch AI-Powered Financial Tools For Creator Economy In 2026

Visa is expanding its infrastructure offerings for content creators through a new partnership with Karat Financial...

Commentary

Influencer Marketing M&A Activity Rebounds In 2025 As Industry Consolidates, Per Report

The influencer marketing sector, valued at $44.2 billion globally and growing at a 12.8% compound annual...

Platform

iHeartMedia, TikTok Launch Major Cross-Platform Creator Partnership

iHeartMedia and TikTok announced a partnership that expands TikTok creators’ reach across multiple audio platforms, including...

Technology

Faved’s Media-Buying Play For Creator Brand Deals

Stephen Titus is the co-founder of Faved, a London-based media buying platform built to connect vetted...

Technology

Quill’s Podcast Analytics Platform CoHost Launches Podcast Growth Tracking Metric

Quill-owned podcast analytics and hosting platform CoHost launched its New Listener Metric, designed to help podcasters...

Commentary

Meta Projected To Earn $16B From Scam Ads In 2024, Internal Documents Reveal

Meta internally projected that approximately 10% of its 2024 revenue (roughly $16 billion) would come from...

Technology

How Symone Opara’s LUC.cooking Is Building A Royalty Economy For Food Creators

When was the last time you saw a recipe treated like a song – tracked, credited,...

Influencer

The Creator Next Door: Cassidy Montalvo On Building A Business From Everyday Moments

Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living...

Commentary

Most Audiences Discover News Influencer Content By Accident, Not Design

Social media news influencers have established themselves as significant alternative information sources for American consumers, with...

Influencer

Spill Sesh’s Kristi Cook’s Next Act: Turning Pop Culture Chaos Into Conversation With ‘POPITY’ Podcast

Kristi Cook, the content creator behind “Spill Sesh,” is stepping into a new chapter with investigative...

Technology

PodEngine, Interview Valet Introduce Podcast Authority Score To Bring Clarity To Audience Metrics

PodEngine, a Cardiff-based podcast intelligence platform founded by Joe Tannorella, has partnered with Interview Valet, a...

Influencer

Jake Paul Exhibition Fight Canceled Following Gervonta Davis Domestic Violence Lawsuit

The exhibition boxing match between Jake Paul and WBA lightweight champion Gervonta “Tank” Davis, scheduled for...

Influencer

Turning Wanderlust Into Work: How Nolene Kotze Built A Travel Business As A Creator

From overlanding across Africa to mentoring a global network of travel entrepreneurs, Nolene Kotze (@travel_with_nolene) is...

Influencer

Rashid Lumunye On Storytelling, Survival, And Why Dubai Is The Future For Creators

Rashid Lumunye (@rashidlumunye) is a Ugandan-born creator and entrepreneur who turned content into a sustainable business...

Technology

How Troodie Connects Creators, Restaurants, And Diners Through Social Dining

Taylor A. Davis describes Troodie as “a social dining ecosystem where everybody wins.” The Charlotte-based founder...

Brand

Best Buy Doubles Down On Creator Economy For Holiday Season With 200+ Influencer Partnerships

Best Buy is launching its 2025 holiday marketing campaign with an expanded focus on creator partnerships...

Agency

Turning Sound Into Strategy: How Quill Blends Creativity, Data, And Storytelling For Branded Podcasts

When Quill launched in 2018, few companies were thinking about podcasts as a measurable brand asset....

Platform

YouTube Offers Voluntary Exit Program For U.S. Staff Amid Organizational Restructure

YouTube has initiated a voluntary exit program with severance for U.S. employees while reorganizing its product...

Commentary

Micro-Niche Creators Earn Triple The Income Of Generalists, Report Shows

Personal development creators who target micro-niches command three to five times higher rates than generalists, according...

Technology

Built By Creators, Powered By Tech: How Motion Society (Moso) Built The Invisible Engine Behind Multi-Platform Success

At Mipcom 2025 in Cannes, Jean-Loup Fraudin and Thomas Subra of Motion Society (Moso) saw something...