Influencer

Meet Sydney Kaplan, A Former PR Pro Who Leveraged Her Skills To Build A TikTok Business

With a background in tech PR for companies like Amazon Web Services and Facebook’s Security and...

Brand

Peach Perfect: How Sweetgreen And Pierce Abernathy Grew A Fruitful Creator Campaign

Sweetgreen brought food creator Pierce Abernathy to Frog Hollow Farm, the source of peaches for their...

Commentary

Influencer Marketing Budgets Grow While Brand Safety Measures Lag

A new survey by EMARKETER and Viral Nation reveals that despite increasing investment in the influencer...

Commentary

The Dual Podcast Shift: How Platform Concentration Is Shaping Format Preferences

Podcasting is undergoing a major shift as platform concentration and format preferences converge, creating new challenges...

Strategy

Leading Creative Strategists To Share Performance Marketing Insights At Motion’s Virtual Summit October 9

Marketing software company Motion announced a one-day virtual summit focused on performance marketing strategies for creative...

Influencer

Teen Influencer’s Skincare Launch Draws Thousands Of Fans, Prompts Police Intervention At NJ Mall

Teen influencer Salish Matter‘s appearance at American Dream Mall in East Rutherford, New Jersey, on Saturday,...

Agency

AVC Expands Influencer Marketing Services With New Cultural Intelligence Framework

Marketing and advertising agency AV Communications (AVC) has launched a new Cultural Intelligence Framework for influencer...

Influencer

Social Media Chef Abir El-Saghir To Become Animated Superhero In New Children’s Series

Spacetoon, the Middle Eastern children’s channel, has partnered with celebrity chef Abir El-Saghir to create an...

Commentary

How Top Podcasts Are Winning Through Cross-Platform Strategy

Top podcasts are generating significantly more engagement on Instagram than platform averages, while YouTube drives the...

Platform

YouTube Draws 17.3M Viewers for First Exclusive NFL Broadcast

YouTube’s inaugural exclusive NFL broadcast, featuring the Kansas City Chiefs and Los Angeles Chargers from São...

Influencer

‘Find A Need And Cure The Need’: John-Marc Van Wyk On Achieving Success As A Creator

Content creators must solve business problems, not just produce viral videos. This key principle emerged as...

Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

Platform

Roblox Creators Earn Over $1B As Platform Drives Economic Growth Worldwide

Roblox creators earned more than $1 billion globally from March 2024 to March 2025, marking a...

Agency

Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings

Multiple content creators are highlighting outstanding payments from The Corner following the agency’s communications business entering...

Brand

How Gymshark Taps Into Sorority Partnerships On Social Media To Fuel Growth

British activewear company Gymshark has been quietly redirecting its marketing focus toward U.S. sororities, turning cultural...

Platform

Snapchat Introduces App Power Pack To Boost Performance Marketing

Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...

Influencer

Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10

Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...

Platform

College Social App Fizz Partners With Gopuff To Bring Grocery Delivery To Campuses

College-focused social platform Fizz announced a partnership with food delivery company Gopuff to integrate grocery delivery...

Technology

David Choi: From YouTube Musician To Rights Management Expert

Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming...

Commentary

5 Key Findings From Podscribe’s Latest Podcast Advertising Report

As podcast advertising grows into a major market, Podscribe‘s “Q3 2025 Performance Benchmarks” report offers important...

Platform

How YouTube Is Winning The Attention Economy In 2025

New data from YouGov’s detailed “State of US Media Consumption in 2025” report shows that YouTube...

Brand

Amazon India Launches Tech Influencer Program To Connect Creators With Online Shoppers

Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content...

Agency

Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...

Influencer

Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan

Twitch streamer Kai Cenat has revealed plans for “Mafiathon 3,” promising to “go bigger than ever”...

Commentary

Macao To Host Major Asian Influencer Gathering In October

Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...