Strategy

NYC Mayoral Frontrunner Zohran Mamdani Hosts Exclusive Creator Briefing

New York City mayoral frontrunner Zohran Mamdani hosted more than 70 content creators at his campaign...

Strategy

K1 Circuit Partners With RACER Creator Awards As Karting Sponsor, Will Host Winners At California Track

K1 Circuit has joined the RACER Creator Awards as Official Karting Partner and Community & Culture...

Commentary

86% Of Global Creators Now Leverage AI Tools, Driving Growth In Creator Economy: Adobe Report

Creative generative AI has moved from experimental technology to essential tool for content creators worldwide, according...

Brand

NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers

NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series...

Commentary

CreatorWeek 2025 Transforms Macao Into Hub For Content Creators

Macao positions itself as a major destination in the creator economy as it hosts the inaugural...

Agency

The Professionalization Advocate: Marco Gouveia On Empowering Portugal’s Creator Economy

When Portugal’s influencer scene began to take off, digital marketing strategist Marco Gouveia noticed something missing:...

Agency

FiveTwoNine And Billion Dollar Boy Launch $3,500 Grant Program To Help NYC Creators Take Online Communities Offline

FiveTwoNine and Billion Dollar Boy announced a new grant program designed to help creators transition their...

Platform

Colombian Creator’s Boxing Event Breaks Kick’s Streaming Record With 4.6M Concurrent Viewers

Colombian creator Luis “Westcol” Villa‘s Stream Fighters 4 establishes a new viewership benchmark for Kick, drawing...

Agency

How Paula Bruno Is Building Systems To Measure Real Influence At Intuition Media Group

As influencer marketing matures into an industry driven by data, Paula Bruno is steering Intuition Media...

Agency

Louisa Ioannidou Takes Helm As CEO Of New TheSoul Media Division In Creator Economy Expansion

TheSoul Group launched TheSoul Media as a standalone division to consolidate its owned and operated digital...

Platform

YouTube Shopping Ecosystem: New Report Reveals What Drives Consumer Purchases

Shopping is no longer confined to malls or marketplaces – it now thrives in the same...

Brand

New Balance Expands NIL Portfolio With Nine Women Athletes, Led by UCLA’s Sienna Betts

New Balance announces Name, Image, and Likeness (NIL) deals with nine women athletes spanning basketball, soccer,...

Commentary

Singapore Report: Video Outperforms All Ad Formats Throughout Marketing Funnel

AnyMind Group’s “Singapore Digital Landscape 2025” report reveals that video formats consistently outperform all other media...

Platform

X Rolls Out Cross-Platform Drafts, Enhanced Profile Transparency

X is introducing new platform features aimed at addressing long-standing user issues and driving engagement, as...

Platform

Netflix, Spotify Ink Video Podcast Distribution Deal

Netflix and Spotify have announced a partnership to bring video podcasts to the streaming platform in...

Technology

How Ad Platform ADthlete Uses Technology To Expand NIL Opportunities Beyond Top Athletes

ADthlete, a Dallas-based ad platform launched in April 2025, entered the nearly $2 billion Name, Image,...

Technology

AI Influencer Platform Kolr Partners With REECH To Connect Japanese Brands With Global Influencers

iKala Group announced a strategic partnership between its AI influencer marketing platform, Kolr (formerly KOL Radar),...

Platform

Instagram Carousels Outperform Reels For Larger Accounts, Content Performance Benchmarks Show

An analysis of 700 million Instagram posts reveals shifting effectiveness of content formats across different account...

Agency

How Marketing Agency Strudel Connects Brands With TikTok Shop Opportunities

As TikTok Shop emerged as a major player on the social commerce scene, London-based agency Strudel...

Talent Collectives

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale

CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...

Technology

Former Business Insider Chief Charts New Course With Dynamo, A Video Network Built For The YouTube Age

Nicholas Carlson, the former Global Editor-in-Chief of Business Insider, is building Dynamo, a TV network designed...

Brand

World Poker Tour, Creator Television Team Up For Creator Poker Championship

World Poker Tour (WPT) and streaming network Creator Television are partnering to produce the inaugural “Creator...

Brand

Gap Inc. Unveils Cross-Brand Creator Program

Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators...

Influencer

The Basketball Comedian: How Soufiane Bernoukh Built A Brand From Court Failures

Soufiane Bernoukh turns missed shots into punch lines. The basketball player-turned-content creator has built a following...

Talent Collectives

Underscore Talent Launches Comedy Division Under Industry Veteran Michael Green

Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led...