Agency

Accenture Acquires Influencer Agency Superdigital To Expand Social Media Marketing Capabilities

Accenture has acquired Superdigital, a U.S.-based social and influencer agency, to strengthen its end-to-end social marketing...

Influencer

Ludwig’s Streamer Games Break Viewership Records

Ludwig Ahgren’s “2025 Streamer Games” set a new high-water mark for creator-driven competitive events, drawing over...

Talent Collectives

Podcast Movement Acquires Podcast Trade Association Sounds Profitable In Major Industry Merger

Left to right: Dan Franks, Bryan Barletta, and Tom WebsterImage credit: Sounds Profitable Podcast Movement has...

Influencer

Kai Cenat Unveils Fortnite Icon Series Skin In Las Vegas Sphere

Streamer Kai Cenat revealed his upcoming Fortnite Icon Series skin through a two-minute video displayed on...

Brand

UK Government Partners With TikTok To Warn Britons About Cosmetic Tourism Risks

The UK government has launched a new initiative with TikTok to inform Britons about the risks...

Platform

TikTok Revamps Rules For Safer, Simpler User Experience

TikTok has unveiled updated Community Guidelines that will take effect September 13, focusing on simplified language...

Technology

Libsyn Surpasses $112M In Creator Payouts, Drops Monetization Barriers

Liberated Syndication Inc. (Libsyn) has surpassed $112 million in total creator payouts since 2017, with a...

Platform

Why Bigo Live Champions Community Over Content For Creator Success

Bigo Live is challenging the viral-first model of creator success with a platform built around real-time...

Influencer

Slow Ventures Invests $2M In Creator Jonathan Katz-Moses In First Deal From $60M Creator Fund

Slow Ventures has made its first investment from its dedicated $60 million Creator Fund launched in...

Technology

Famous Birthdays Teams Up With Pixability To Connect Advertisers With Rising Creators

Famous Birthdays and tech company Pixability announced a new partnership that integrates the former’s “velocity” data...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part II – 14 Experts Share Thoughts

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working...

Platform

Senators Demand Meta Shut Down Instagram Map Feature Over Child Safety Concerns

Bipartisan lawmakers are calling on Meta to abandon its recently launched Instagram Map feature, citing significant...

Brand

Sony Sues DSW Over Unauthorized Music In Social Media Ads

Sony Music Entertainment has filed a lawsuit against Designer Shoe Warehouse (DSW) alleging “rampant infringement” of...

Brand

PUBG Mobile Launches $6 Million Global Creator Program

South Korean video game publisher KRAFTON has announced the global launch of its Next Star Global...

Brand

L’Oréal Faces Backlash After Recruiting OnlyFans Model To Promote Teen-Popular Makeup Brand

L’Oréal has drawn criticism for hiring Ari Kytsya, a U.S.-based OnlyFans adult content creator, as a...

Influencer

Ludwig’s 2025 Streamer Games Returns With 40 Content Creators Competing In Olympic-Style Challenges

Ludwig Ahgren announced the return of his Red Bull-sponsored Streamer Games for 2025, expanding the competition...

Brand

Churches Embracing Influencer Marketing? Utah Church’s Content Creator Payments Spark Debate

Recent revelations about The Church of Jesus Christ of Latter-day Saints’ (LDS) creator partnerships highlight a...

Influencer

How Lee Asher Built A Social Media Empire Saving Animals

In 2017, Lee Asher made a decision that would transform not only his life but the...

Brand

Selena Gomez’s Rare Beauty Courts Indian Market Through Influencer Ankush Bahuguna

Selena Gomez’s beauty brand Rare Beauty is tapping Indian influencer Ankush Bahuguna for its global fragrance...

Commentary

TikTok Maintains Momentum Among Paid Social Advertisers Despite Potential Ban, Report Finds

TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly...

Technology

Kajabi Platform Reports $10B In Creator Revenue As Business Models Shift

Creator commerce platform Kajabi has announced that creators on its platform have collectively earned over $10...

Platform

Instagram Ramps Up Competition with Snap, TikTok, Adds New Repost, Map Sharing, and Friends Tab Features

Meta has launched three new Instagram features aimed at enhancing user connections: reposts, location sharing via...

Platform

Snapchat, Bettany Hughes Bring Ancient Wonders To Life With AR

Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch...

Platform

Patreon Surpasses $10 Billion In Creator Payments

Patreon announced that creators on its platform have received more than $10 billion in payments from...

Brand

PGA TOUR Creator Classic At East Lake Returns With $100K Prize, YouTube Activation

The PGA TOUR’s Creator Classic at East Lake, the final stop in the 2025 Creator Classic...