Stories By Nii A. Ahene
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Platform
Reuters Report Says OnlyFans, Forest Road-Led Investor Group In Talks For $8 Billion Deal
May 26, 2025OnlyFans owner Fenix International Ltd is in advanced negotiations to sell the company to an investor...
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Platform
YouTube Debunks Common Myths About Shorts As Format Gains Traction
May 23, 2025YouTube is addressing misconceptions about its Shorts format as it reports significant growth in short-form content...
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Agency
Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities
May 22, 2025Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...
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Talent Collectives
The CEO Influencer: What Fetch Agency Is Bringing To Cannes
May 21, 2025Fetch, a New Delhi-based influencer management and PR agency, is introducing entrepreneurs to the Cannes Film...
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Commentary
Global Podcast Economy Reaches $7.3 Billion, Driven By Video And Consumer Revenue
May 20, 2025The global podcast economy generated $7.3 billion in revenue in 2024, with the U.S. accounting for...
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Platform
Ray-Ban Meta Glasses Launch In India With AI Assistant, Live Translation Features
May 20, 2025Meta has introduced its AI-powered smart glasses to the Indian market as the country's creator economy...
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Commentary
UBS Reveals Instagram Metrics Could Predict Investment Returns
May 16, 2025UBS Evidence Lab's latest report, 'A Millennial's Guide to Instagram,' identifies a correlation between social media...
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Platform
Meta Reports $547 Billion Economic Impact, Supporting 3.4 Million U.S. Jobs
May 15, 2025Meta’s platforms continue to be significant business tools across the United States, according to the company's...
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Commentary
Major Brands, Influencer Firms Sign Updated Marketing Code Of Conduct
May 14, 2025The Incorporated Society of British Advertisers (ISBA) and the Influencer Marketing Trade Body (IMTB) have announced...
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Commentary
The Birth Of Creator IPOs: What Does GigaStar’s $1.3M YouTube Creator Raise Mean For Creator Financing?
May 13, 2025YouTube creator Mr. Hand Pay (Jason Boehlke) recently closed a $1.3 million funding round by selling...
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Platform
Snap Finalizes $15 Million Music Licensing Deals with Major Publishers
May 9, 2025Snapchat parent company Snap Inc. has secured licensing agreements with music publishers worth nearly $15 million...
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Platform
Google’s Creator Summit In D.C. Presents Latest Insights On SEO Strategies
May 8, 2025The 2025 Google Creator Summit, which took place in Washington, D.C., revealed how search engine optimization...
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Platform
Reddit Beats Q1 Expectations As Ad Revenue Surges 61%, CEO Cautious About Google Search Impact
May 7, 2025Reddit reported stronger-than-expected first-quarter results on May 1, with revenue growth outpacing Wall Street estimates despite...
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Commentary
B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds
May 7, 2025B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...
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Platform
YouTube CEO Announces $100M Investment at WAVES 2025 Summit, Hails India as ‘Creator Nation’
May 6, 2025YouTube CEO Neal Mohan announced a $100 million investment in India's creator ecosystem over the next...
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Commentary
India’s Creator Economy Set To Exceed $100 Billion By 2030
May 5, 2025India's creator economy is on track to generate more than $100 billion in revenue by 2030,...
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Commentary
Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity
May 2, 2025Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...
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Platform
Meta Beats Q1 Revenue Estimates On Strong Ad Performance, Increases AI Infrastructure Spending
May 1, 2025Meta reported Q1 2025 revenue of $42.3 billion, up 16% year-over-year or 19% on a constant...
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Platform
YouTube Ad Revenue Soars To Nearly $9B In Q1 2025, Up 10.3% Y-o-Y
April 30, 2025Google parent Alphabet Inc. reports YouTube's ad revenue climbed to $8.93 billion in the first quarter...
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Commentary
Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025
April 29, 2025Streams Charts has released its Q1 2025 rankings of top C by watch time across the...
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Platform
TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts
April 28, 2025TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...
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Technology
AI-Driven Platform Influsence On Track For $300M Valuation
April 25, 2025Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...
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Platform
YouTube Reports Record Growth In MENA Creator Earnings On 20th Anniversary
April 25, 2025YouTube has reported significant growth among high-earning creators across the Middle East and North Africa (MENA)...
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Commentary
BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing
April 23, 2025Boston Consulting Group (BCG) reports that well-executed "precision influencer marketing" campaigns are six times more efficient...
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