Agency

How Marketing Agency Strudel Connects Brands With TikTok Shop Opportunities

As TikTok Shop emerged as a major player on the social commerce scene, London-based agency Strudel...

Talent Collectives

At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale

CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...

Technology

Former Business Insider Chief Charts New Course With Dynamo, A Video Network Built For The YouTube Age

Nicholas Carlson, the former Global Editor-in-Chief of Business Insider, is building Dynamo, a TV network designed...

Brand

World Poker Tour, Creator Television Team Up For Creator Poker Championship

World Poker Tour (WPT) and streaming network Creator Television are partnering to produce the inaugural “Creator...

Brand

Gap Inc. Unveils Cross-Brand Creator Program

Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators...

Influencer

The Basketball Comedian: How Soufiane Bernoukh Built A Brand From Court Failures

Soufiane Bernoukh turns missed shots into punch lines. The basketball player-turned-content creator has built a following...

Talent Collectives

Underscore Talent Launches Comedy Division Under Industry Veteran Michael Green

Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led...

Technology

Universal Music Debuts In-House Creator Marketing App ‘House Of Carmen’

Universal Music Group (UMG) has launched a proprietary creator marketing application called “House of Carmen,” which...

Platform

YouTube Launches Activation Partners Program, Connecting Advertisers With Vetted Ad Experts

YouTube has launched its “Activation Partners” program, bringing together trusted third-party providers with expertise in YouTube...

Agency

‘Call Her Daddy’ Host Alex Cooper Launches Unwell Creative Agency, Secures Google Partnership

Alex Cooper, host of the “Call Her Daddy” podcast, is expanding her media portfolio with the...

Commentary

NBA On Prime Seeks Local Content Creators For Inaugural Season’s Real-Time Coverage

NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments...

Technology

From gen.video To PartnrUp: Jessica Thorpe On Why Creator Marketing Needs A New Operating System

Jessica Thorpe, CEO of partnrUP, is reshaping the company formerly known as gen.video with a clear...

Strategy

Epic Gardening Acquires GrowVeg Creator To Unite Content, Products In Gardening Space

Epic Gardening, a gardening education and retail company, has acquired Growing Interactive Limited, the company behind...

Technology

PodRoll Debuts Video Promos In Apple Podcasts

PodRoll, the cross-promotion marketplace for podcasting, has launched Video Promos in Apple Podcasts, expanding its Dynamic...

Commentary

Creator Economy Hiring Slows In Q3, Talent Management Roles Rise Amid Broad Cutbacks

Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a...

Influencer

From Sergeant To Social Media Dad: Terry Lashley On Trading Military Orders For Parenting Content

Terry Lashley’s meticulously arranged entryway in his condo represents more than just his penchant for organization....

Platform

Meta Launches New Creator-Fan Connection Tools On Facebook

Meta introduces new features aimed at strengthening creator-fan relationships on Facebook. The first is fan challenges,...

Strategy

AnyMind Group Partners With SOON ENT To Expand Korean Creator Reach Across Asia

AnyMind Group, a Business Platform as a Service (BPaaS) company, has formed a strategic partnership with...

Agency

Hypetap Expands UK Presence With Two Senior Leadership Appointments

Influencer marketing agency Hypetap has appointed two senior executives to newly-created roles in its London office,...

Technology

Twin Galaxies Launches Creator Competition Committee Backed By Logitech G Partnership

Twin Galaxies has announced the formation of its Creator Competition Committee, bringing together eight gaming influencers...

Technology

Creator Content Value Beyond Social Media: Inside Linqia’s Resonate Studio

Brands partner with influencers for two distinct, but equally valuable reasons: audience reach and authentic content....

Commentary

Creator Economy Calendar November 2025 – Industry Convenes Globally As Fall Summit Season Takes Shape

The global creator economy continues to expand with several major industry events scheduled for November 2025,...

Technology

Glystn Unveils New AI Chat To Give Marketers Faster, Deeper Insights Into TikTok, Social Trends

Glystn, a next-generation social intelligence platform founded in 2021, has unveiled what co-founder and CEO Ethan...

Agency

Boutique Firm The Void Bets On Personal Touch To Reset Creator-Brand Partnerships

Melbourne-based talent management firm The Void operates on a simple premise: creators need personalized management that...

Technology

Podscribe Integrates Nielsen DMA Data To Enhance Podcast Ad Targeting, Audience Reporting

Podscribe has licensed Nielsen‘s Designated Market Area data to strengthen its podcast and audio advertising measurement...