Commentary

Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals

A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...

Platform

TikTok Buyer Secured, Identity Known In Two Weeks 

A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking...

Technology

Dotdigital Acquires Social Snowball For $35M, Integrating Influencer Marketing Into Customer Experience Platform

Dotdigital Group plc has acquired Social Snowball Holdings, a U.S.-based influencer, affiliate, and referral marketing platform,...

Platform

TikTok Adds ‘LIVE Fan Club’ Feature Amid Surge In Live Streaming

TikTok has introduced a new “LIVE Fan Club” feature as the platform reports 130 million creators...

Technology

Atmosfy Launches Creator-Powered Travel Rewards, Securing Capital One Backing For Social Discovery Platform

Atmosfy has announced the launch of “Atmosfy Cash,” a new travel rewards program offering users up...

Commentary

Australian Watchdog Delays Influencer Marketing Guidance

The Australian Competition & Consumer Commission (ACCC) has yet to deliver promised guidelines on influencer marketing...

Influencer

Creators On Spotlight At Cannes Lions As Advertisers Seek Authentic Audience Connections

Social media content creators are playing an increasingly prominent role in the advertising industry as brands...

Platform

TikTok Unveils New AI Video Generation Tools At Cannes Lions

TikTok announced the expansion of its Symphony generative AI platform at the 2025 Cannes Lions International...

Commentary

Report: Creator Economy At Crossroads As Platforms And Creators Recalibrate Relationship

The creator economy is approaching a critical juncture in its development, with an estimated 50 million...

Technology

Udemy Acquires AI Tools Provider Lummi To Revamp Online Learning Experience

AI-powered skills development platform Udemy has acquired AI-driven design tools provider Lummi. The acquisition aims to...

Agency

Webfluential 2.0: Unlocking The Full Potential Of Africa’s Creator Economy

Photo credit: Robyn Davie Photography Webfluential, a creator marketing platform with over 600,000 creators in its...

Commentary

From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy

Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...

Technology

YouTube Veteran, Award-Winning Producer Launch ‘Further Adventures’ Studio To Bridge Digital Creators, Indie Filmmakers

Image: BenStillman (left) & Steven Beckman (right) in New YorkCredit: Lalo Torres Steven Beckman, former YouTube...

Technology

Tim Stokely On Applying OnlyFans Experience To Helping Creators Build Sustainable Careers On Subs.com

Platform

Meta Unveils New AI Ad Tools At Cannes, Boosts Creative Automation While Investing $15B In Scale AI

Meta unveiled new AI advertising tools at Cannes Lions 2025 in light of a $14-15 billion...

Commentary

Forbes Top 50 Creator Earnings Exceeds $850 Million In 2025

The top 50 social media creators earned a combined $853 million between April 2024 and April...

Influencer

From Fan To Featured Creator: Samantha Eve’s VidCon Moment

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she...

Brand

Google To Cut Ties With Scale AI Following Meta Investment

Google, Scale AI's largest customer, plans to terminate its relationship with the data-labeling startup following Meta's...

Commentary

Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...

Platform

YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution

YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...

Platform

Finnish Livestreaming Platform Noice Announces Shutdown After Six Years, $26 Million Raised

Finnish games livestreaming platform Noice is shutting down operations six years after its founding, with CEO...

Platform

TikTok Hits 30M Monthly UK Users As Platform Announces £140M Investment, 500 New Jobs

TikTok announced it now has more than 30 million users across the UK each month, making...

Platform

Meta Eyes $10+ Billion Investment In AI Data Company Scale AI

Meta is in talks to make a multibillion-dollar investment into artificial intelligence startup Scale AI, with...

Commentary

Podcast Advertising Sees Surge In YouTube Video Content As Performance Metrics Stabilize, Report Shows

Podcast advertising campaigns increasingly incorporate YouTube video components, with 64% of simulcast content now consumed on...

Brand

V10 Entertainment Acquires Ex-YouTube Executive’s Content Firm, Towerhouse, To Boost Digital Strategy