Technology

Kajabi Platform Reports $10B In Creator Revenue As Business Models Shift

Creator commerce platform Kajabi has announced that creators on its platform have collectively earned over $10...

Platform

Instagram Ramps Up Competition with Snap, TikTok, Adds New Repost, Map Sharing, and Friends Tab Features

Meta has launched three new Instagram features aimed at enhancing user connections: reposts, location sharing via...

Platform

Snapchat, Bettany Hughes Bring Ancient Wonders To Life With AR

Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch...

Platform

Patreon Surpasses $10 Billion In Creator Payments

Patreon announced that creators on its platform have received more than $10 billion in payments from...

Brand

PGA TOUR Creator Classic At East Lake Returns With $100K Prize, YouTube Activation

The PGA TOUR’s Creator Classic at East Lake, the final stop in the 2025 Creator Classic...

Commentary

Influencer Marketing Emerges As Key Strategy In Indonesian Digital Political Campaigns, Study Finds

A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political...

Agency

Amazon’s Wondery Podcast Network Is Undergoing Major Restructuring

Amazon is reorganizing its Wondery podcast network operations as part of a broader restructuring of its...

Platform

Tomorrowland 2025 Sets Record As TikTok’s Biggest Live Event Ever

Tomorrowland 2025 has broken all previous records for live event viewership on TikTok, attracting more than...

Talent Collectives

REACH Invests In Tesslate To Bridge Creator Economy, AI Dev Tools

Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

Agency

Launchd Acquires Influencer Marketing Agency Hoozu To Strengthen Creator Economy Capabilities

Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc,...

Strategy

FOX Advertising Invests In The Lighthouse To Support Creator Business Growth

FOX Advertising and The Lighthouse are connecting traditional media infrastructure with the creator economy through a...

Commentary

TikTok Nano Influencer Engagement Far Outpaces Other Platforms, Per Report

TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators...

Platform

TikTok Adds YouTube Music Integration For Easier Song Saving

TikTok announced that YouTube Music has joined its “Add to Music App” feature, enabling users to...

Brand

Rockstar Games Is Expanding Creator Platform Team Ahead Of GTA VI Launch, Signaling Major UGC Push

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company...

Influencer

MrBeast Unveils Animated Series As YouTuber Expands Into Kids’ Entertainment

YouTuber MrBeast is launching an animated series titled “MrBeast Lab” in October 2025, marking a strategic...

Influencer

Dhar Mann To Bring Original Series To Samsung TV Plus In First-Ever Content Deal

Samsung TV Plus has announced its first original content deal with popular creator Dhar Mann, establishing...

Platform

YouTube Ad Revenue Soars To Nearly $10B

YouTube ad revenue increased by 13% year-over-year to reach $9.8 billion in the second quarter of...

Influencer

Eugene Healey On Finding Desire Behind Brands

Based in Melbourne, Australia, brand strategy consultant Eugene Healey founded Studio EH in August 2024 to...

Commentary

Substack Publishers Favor AI For Research And Productivity Over Content Creation

Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance,...

Influencer

Influencer-Founded Fragrance Brand Phlur Acquired By TSG Consumer Partners

Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur....

Platform

Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline

A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...

Platform

Blackstone Exits TikTok U.S. Consortium Bid As Deal Uncertainty Grows

Private equity firm Blackstone has withdrawn from the consortium seeking to invest in TikTok‘s U.S. operations,...

Platform

Twitch Begins Testing Vertical Video Format To Compete With TikTok, Instagram Reels

Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators...

Agency

Audioboom Acquires Adelicious To Form UK’s ‘Largest Homegrown Podcast Network’

Audioboom Group Plc has entered into a binding agreement to acquire Adelicious Ltd, an award-winning British...