Commentary

Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity

Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...

Platform

Meta Beats Q1 Revenue Estimates On Strong Ad Performance, Increases AI Infrastructure Spending

Meta reported Q1 2025 revenue of $42.3 billion, up 16% year-over-year or 19% on a constant...

Platform

YouTube Ad Revenue Soars To Nearly $9B In Q1 2025, Up 10.3% Y-o-Y

Google parent Alphabet Inc. reports YouTube's ad revenue climbed to $8.93 billion in the first quarter...

Commentary

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Platform

TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts

TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...

Agency

Truelink Capital Invests in AI-Powered Platform Channel Factory to Expand Into Digital Advertising

Technology

AI-Driven Platform Influsence On Track For $300M Valuation

Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...

Platform

YouTube Reports Record Growth In MENA Creator Earnings On 20th Anniversary

YouTube has reported significant growth among high-earning creators across the Middle East and North Africa (MENA)...

Commentary

BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing

Boston Consulting Group (BCG) reports that well-executed "precision influencer marketing" campaigns are six times more efficient...

Technology

The Format Champion: How Daniel Bennett And KDX Creative Are Decoding Viral Content

"The Internet is all formats. It has nothing to do with the content that's in the...

Platform

Netflix Could Launch Video Podcast Platform As Format’s Popularity Surges

Netflix is exploring the potential of adding video podcasts to its streaming platform as part of...

Platform

YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views 

Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...

Commentary

Creator Commerce Rises As Platform Dependency Declines, Kajabi Report Shows

Creators are increasingly moving away from social platform dependency toward building their own revenue streams, according...

Brand

Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements

Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...

Strategy

The Lighthouse: A Creative Space That’s Tailor-Made for Creators 

The Lighthouse, a physical campus occupying a renovated 1937 post office in Venice, California, represents Whalar...

Commentary

Creator Pay Transparency: A Win-Win For Brands And Influencers

New research reveals that pay transparency in the creator economy benefits both brands and influencers, helping...

Agency

Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing

Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....

Technology

Platform Media Launches UK Content Supergroup Through Merger With Listen Entertainment, Goldhawk Productions

Platform Media has formed a UK content supergroup by merging with Listen Entertainment and Goldhawk Productions....

Influencer

Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel

Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...

Agency

SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...

Commentary

Forecast Shows Podcast Creator Revenues To Nearly $1B In 2025, Outpacing Social Media Growth

U.S. podcast creator revenues are set to reach nearly $1 billion in 2025, marking a 27.3%...

Commentary

Emplifi Releases Social Media Strategy For 2025: Authenticity And Response Time Critical For Brand Success

A survey of nearly 1,000 U.S. social media users reveals that brands must prioritize authenticity, quick...

Platform

TikTok Still Accessible Via Apple’s App Store Following Assurance From U.S. Attorney General

Apple Inc. is maintaining TikTok and other ByteDance Ltd. applications on its U.S. App Store for...

Strategy

Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A 

In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...

Platform

Amazon, OnlyFans Founder Join TikTok Bid As Deadline Looms

Amazon and a consortium led by OnlyFans founder Tim Stokely have emerged as the latest potential...