Stories By Nii A. Ahene
-
Agency
The Investment-Execution Gap: Why Brands Miss The Mark With Creator Marketing Despite Record Spending
March 3, 2025As companies pour millions into creator marketing, many continue to fall short of success. Influencity CEO...
-
Commentary
Australian Influencer Marketing Council Welcomes Four New Members
February 28, 2025The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...
-
Commentary
Creator Partnerships Emerge As Essential Social Media Strategy For Brands In 2025
February 28, 2025Content creators are quickly becoming the driving force behind social media engagement for brands, with impressive...
-
Technology
‘The Matrix’ Visual Effects Designer Launches Content Platform And Creator Marketplace Connecting Filmmakers, Audiences
February 27, 2025“The Matrix” visual effects designer and Academy Award-winner John Gaeta has introduced escape.ai, a new digital...
-
Commentary
TikTok Shows Highest ROI Among Digital Channels In Nordic Markets, Dentsu Study Finds
February 26, 2025A new marketing mix modeling study conducted by Dentsu reveals that TikTok delivers the strongest short-term...
-
Platform
TikTok-Like News App Debuts Amid ‘Decline’ Of Conventional Journalism
February 26, 2025Noosphere, a new premium news platform designed to bundle content from independent journalists, has launched with...
-
Platform
YouTube Premium Lite To Exclude Music Access
February 25, 2025Google plans to reintroduce a more affordable YouTube Premium subscription that excludes YouTube Music, responding to...
-
Platform
ByteDance Surges Back To Favor As Value Tops $400B Despite TikTok Challenges
February 24, 2025SoftBank Group’s Vision Fund leads a wave of major investors bumping up ByteDance‘s valuation beyond the...
-
Technology
Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them
February 24, 2025PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...
-
Agency
Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing
February 24, 2025Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...
-
Influencer
When Creators Lead: Raymond Cua’s Case For Creative Freedom
February 24, 2025Most travel destinations want creators to hit tourist hotspots and iconic restaurants. However, not a few...
-
Commentary
Study Forecasts Retail Media Becoming Cornerstone Of Consumer Goods Marketing
February 21, 2025The “2025 State of Retail Media” report, released by marketing technology firm Skai, examines how brands...
-
Brand
Flipkart Taps Qoruz As Part Of Broader Creator Marketing Push
February 21, 2025Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in...
-
Platform
TikTok Pushes Global E-Commerce Bid Despite Uncertain U.S. Future
February 20, 2025TikTok Shop is preparing to enter Italy, Germany, France, Japan, and Brazil with sellers able to...
-
Influencer
YouTuber Kevin Paffrath Shuts Down ETF Amid Struggles With Returns, Expenses
February 19, 2025Kevin Paffrath, a financial influencer with over 2 million YouTube subscribers, is closing his Meet Kevin...
-
Technology
How Fundmates Is Building The First YouTube-Focused Fintech Platform
February 18, 2025Fundmates founder & CEO Ilia Dronov says the creator economy lacks capital resources to help content...
-
Talent Collectives
Slash Management: Creator Success Beyond Social Media
February 18, 2025Many TikTok stars fade after their viral moment. Not too few YouTubers plateau after early success....
-
Influencer
Inside the Billion-View Business: How Top YouTube Creators Built Empires in Children’s Content
February 15, 2025Forget traditional media deals—savvy creators are building multi-million view channels by creating content directly for kids...
-
Brand
Moving at the Speed of Culture: Jordan Howlett Gives His 35M Followers VIP Behind The Scenes Access to Lakers’ Blockbuster Dončić Trade
February 10, 2025When the NBA’s biggest trade bombshell of the season dropped – Luka Dončić moving to the...
-
Technology
Later Expands Creator Commerce Reach With $250M Mavely Purchase
January 3, 2025Later, a leading influencer marketing and social media management platform, has acquired Mavely in a $250...
-
Agency
Squad And Famous Birthdays Partner To Connect Brands With Creators
January 2, 2025Squad, an influencer marketing platform and its talent buying arm the Reiman Agency has partnered with...
-
Influencer
Inside the Business Of Cosplay And Streaming With Stella Chuu
September 27, 2024Stella Chuu never planned on making a living by dressing up as video game and anime...
-
Commentary
Instagram Makes A Comeback As Beauty Content Sees 68% Surge In Video Views [REPORT]
August 12, 2024Influencer marketing platform Traackr has released its “State of Influence: Beauty 2024” study. The report, which...
-
Commentary
Creator Economy Job Listings Surge 66% In Q2: Which Skills Are Most In Demand? [REPORT]
August 5, 2024The creator economy job market is experiencing significant growth, with job listings increasing by 66% from...
-
Commentary
Influencers Shape Gen Z Holiday Shopping Decisions [REPORT]
August 5, 2024New research by creator-driven marketing platform LTK reveals major trends in consumer behavior for the 2024...
