Technology

The Format Champion: How Daniel Bennett And KDX Creative Are Decoding Viral Content

“The Internet is all formats. It has nothing to do with the content that’s in the...

Platform

Netflix Could Launch Video Podcast Platform As Format’s Popularity Surges

Netflix is exploring the potential of adding video podcasts to its streaming platform as part of...

Platform

YouTube Report: Virtual Creators Go Mainstream, Averaging 50 Billion Annual Views 

Virtual creators and artists have gone from niche curiosities to influential players, with significant viewership and...

Commentary

Creator Commerce Rises As Platform Dependency Declines, Kajabi Report Shows

Creators are increasingly moving away from social platform dependency toward building their own revenue streams, according...

Brand

Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements

Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...

Strategy

The Lighthouse: A Creative Space That’s Tailor-Made for Creators 

The Lighthouse, a physical campus occupying a renovated 1937 post office in Venice, California, represents Whalar...

Commentary

Creator Pay Transparency: A Win-Win For Brands And Influencers

New research reveals that pay transparency in the creator economy benefits both brands and influencers, helping...

Agency

Moburst’s Kitcaster Acquisition Signals Push Into Podcast Marketing

Mobile-first digital marketing agency Moburst has acquired podcast booking agency Kitcaster as podcast listenership grows worldwide....

Technology

Platform Media Launches UK Content Supergroup Through Merger With Listen Entertainment, Goldhawk Productions

Platform Media has formed a UK content supergroup by merging with Listen Entertainment and Goldhawk Productions....

Influencer

Far-right Influencer Laura Loomer In Talks With Trump Administration About Vetting White House Personnel

Far-right activist Laura Loomer has engaged in discussions with Trump administration officials about employing her recently...

Agency

SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...

Commentary

Forecast Shows Podcast Creator Revenues To Nearly $1B In 2025, Outpacing Social Media Growth

U.S. podcast creator revenues are set to reach nearly $1 billion in 2025, marking a 27.3%...

Commentary

Emplifi Releases Social Media Strategy For 2025: Authenticity And Response Time Critical For Brand Success

A survey of nearly 1,000 U.S. social media users reveals that brands must prioritize authenticity, quick...

Platform

TikTok Still Accessible Via Apple’s App Store Following Assurance From U.S. Attorney General

Apple Inc. is maintaining TikTok and other ByteDance Ltd. applications on its U.S. App Store for...

Strategy

Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A 

In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...

Platform

Amazon, OnlyFans Founder Join TikTok Bid As Deadline Looms

Amazon and a consortium led by OnlyFans founder Tim Stokely have emerged as the latest potential...

Platform

Industry Experts On How Creators, Brands Can Leverage Instagram’s Testimonials Feature

Instagram’s recently launched Testimonials feature enables brands to pay creators for sponsored comments, tapping into the...

Platform

YouTube To Overtake Disney As Largest Media Company By Revenue By End Of 2025

YouTube is poised to surpass Disney as the largest media company by revenue in 2025, according...

Brand

AdLarge Acquires Adalyst Media, Expands Female-Driven Content

AdLarge, a podcast advertising sales company, has acquired Adalyst Media‘s portfolio of 25 podcasts, expanding its...

Platform

Blackstone Reportedly Eyeing Small Stake In TikTok U.S.

Blackstone is evaluating a small minority investment in TikTok’s U.S. operations, sources familiar with the matter...

Platform

TikTok Shop To Expand To France, Germany, And Italy

TikTok Shop announced plans to launch in France, Germany, and Italy on Monday, extending its European...

Platform

Nielsen Report Shows YouTube Hitting Record TV Share of 11.6% In February, Surpassing Disney 

YouTube took the top position in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January...

Brand

JCPenney Names VaynerMedia For Social And Influencer Marketing Amid Brand’s Transformation Initiatives

JCPenney has appointed VaynerMedia as its social and influencer marketing agency of record as part of...

Technology

Noosphere: Building The Architecture To Pave The Way For Journalists To Thrive In The Creator Economy

More than one in five Americans regularly receive news from social media creators.  Recent Pew Research...

Commentary

Report Shows Shift From Reach To Relationships In Creator Marketing

The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...