Half of Gen Z users express negative views toward AI-generated content on social platforms, according to a BeReal survey conducted in November 2025.
The photo-sharing app surveyed 2,555 U.S. respondents aged 13-28 about their attitudes toward AI in social media, revealing significant concerns about platform transparency regarding AI-generated content.
Preference for Human Content
Forty-seven percent of respondents said they don’t like AI-generated content and prefer human-created material, according to the survey. An additional 26% indicated their feelings depend on context, while 22% said they don’t mind AI content if clearly labeled. Only 5% described AI-generated posts as interesting and creative.
Half of surveyed Gen Z users said AI harms their social media experience, compared with 24% who believe it makes no difference and 4% who think it improves their experience.
Detection and Labeling Concerns
Seventy-five percent of respondents said they would like platforms to clearly label AI-generated content. Another 16% responded “maybe” to content labeling, while 9% indicated labels don’t matter to them.
Twenty-nine percent of users reported interacting with AI-generated content without realizing it, while 31% were unsure whether they had. Forty percent said they had not engaged with AI-generated content without realizing it.
Sixteen percent of respondents said it’s getting harder to tell when content was made using AI, though 34% described detection as “very easy” and 47% said it’s “somewhat easy.”
Trust Measures
Forty-three percent of Gen Z respondents said they are not very confident that social media companies handle AI responsibly, with an additional 22% saying they are not confident at all. Thirty-five percent expressed some or very high confidence in how platforms manage AI.
Regarding content authenticity, 34% of users said it’s extremely important that social media stays 100% human and unedited, while 25% called it very important and 30% described it as somewhat important.
BeReal conducted the survey as part of its messaging around authentic, unmanipulated content sharing. The survey data reflects responses collected in November 2025 from users born between 1997 and 2012.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Half of Gen Z users express negative views toward AI-generated content on social platforms, according to a BeReal survey conducted in November 2025.
The photo-sharing app surveyed 2,555 U.S. respondents aged 13-28 about their attitudes toward AI in social media, revealing significant concerns about platform transparency regarding AI-generated content.
Preference for Human Content
Forty-seven percent of respondents said they don’t like AI-generated content and prefer human-created material, according to the survey. An additional 26% indicated their feelings depend on context, while 22% said they don’t mind AI content if clearly labeled. Only 5% described AI-generated posts as interesting and creative.
Half of surveyed Gen Z users said AI harms their social media experience, compared with 24% who believe it makes no difference and 4% who think it improves their experience.
Detection and Labeling Concerns
Seventy-five percent of respondents said they would like platforms to clearly label AI-generated content. Another 16% responded “maybe” to content labeling, while 9% indicated labels don’t matter to them.
Twenty-nine percent of users reported interacting with AI-generated content without realizing it, while 31% were unsure whether they had. Forty percent said they had not engaged with AI-generated content without realizing it.
Sixteen percent of respondents said it’s getting harder to tell when content was made using AI, though 34% described detection as “very easy” and 47% said it’s “somewhat easy.”
Trust Measures
Forty-three percent of Gen Z respondents said they are not very confident that social media companies handle AI responsibly, with an additional 22% saying they are not confident at all. Thirty-five percent expressed some or very high confidence in how platforms manage AI.
Regarding content authenticity, 34% of users said it’s extremely important that social media stays 100% human and unedited, while 25% called it very important and 30% described it as somewhat important.
BeReal conducted the survey as part of its messaging around authentic, unmanipulated content sharing. The survey data reflects responses collected in November 2025 from users born between 1997 and 2012.
For more information, visit bereal.com.
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