Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a significant 35.3% drop from the same period last year, according to the latest quarterly report from Creator Economy Jobs. The analysis of 1,255 open roles across more than 750 creator economy companies reveals an industry facing headwinds while simultaneously shifting its hiring priorities.
Overall Market Contraction Continues
The creator economy job market has cooled considerably from its peak in Q3 2024, when listings reached 1,941 openings. The current quarter’s 1,255 listings represent the continuation of a downward trend that began in Q4 2024, though the pace of decline has moderated from previous quarters.
“Job listings declined for the second straight quarter and were down significantly from their Q3 2024 peak,” the report states, highlighting that full-time roles have been particularly affected while part-time positions and internships saw modest increases.
Talent-Facing Roles Gain Prominence
Despite the overall contraction, not all sectors of the creator economy are experiencing equal declines. While engineering positions remain the most sought-after category at 20.5% of all listings, this represents an 8.2% quarter-over-quarter decrease. Marketing roles, the second largest category at 17.8%, also declined by 2.2% from the previous quarter.
In contrast, several categories showed notable growth:
These shifts suggest companies are prioritizing talent relations and monetization strategies over technical expansion, potentially indicating a maturation of the sector as platforms focus on optimizing existing technology rather than building new capabilities.
Mid-Level Talent In Highest Demand
The report identifies clear preferences in experience levels being sought by creator economy companies. Mid-level positions dominate the market, accounting for 49.4% of all listings and showing a 5.1% increase from the previous quarter.
Management roles represent the second-largest category, at 24.3%, while experienced (non-management) positions constitute 16.6% of openings. Entry-level opportunities remain limited, accounting for just 3.2% of listings.
“Job listings declined across all experience levels in Q3, except for Director-Level (+0.0% QoQ) and Mid-Level roles (+5.1% QoQ), suggesting companies are prioritizing proven operators,” the report notes, indicating a preference for established talent over junior hires or executive leadership.
Work Arrangement Trends
Full-time positions continue to dominate the creator economy landscape, representing 94.6% of all listings. However, alternative work arrangements showed modest growth, with internships rising to 5.2% of listings. Part-time roles (0.1%) and contractor positions (0.2%) remain minimal portions of the market.
The report acknowledges potential data collection limitations, noting: “Creator Economy Jobs largely caters to full-time hiring, so results could be skewed by our data collection.”
Geographic Distribution Evolves
North America maintains its position as the dominant region for creator economy jobs, accounting for 62.2% of listings, despite a 2.5% quarter-over-quarter decline. Europe experienced a more pronounced contraction of 12.8% during the same period, while Asia saw a 2.9% decline in listings.
Several regions bucked the downward trend:
Australasia experienced 75.0% growth
South America increased by 5.0%
Fully remote positions represented 3.8% of listings
At the country level, the United States hosts 43.6% of all creator economy jobs. However, several international markets showed impressive growth:
Singapore (+75.0%)
United Kingdom (+43.8%)
Australia (+30.0%)
Major Cities Lead Recruitment
New York City maintained its position as the most active creator economy job market for the third consecutive quarter, hosting 7.0% of all global listings. London (5.3%) and Los Angeles (4.2%) followed as the second and third largest markets, respectively.
“NYC reigned supreme as the most active hiring market for the third quarter in a row. London, Los Angeles, and San Francisco also remained near the top of the list,” the report states.
Layoffs Impact Major Platforms
The quarter saw several significant workforce reductions at prominent creator economy companies:
TikTok conducted two rounds of layoffs, affecting 60+ employees in July (0.2% of workforce) and 300 employees in August (0.8%)
Wondery reduced staff by 110 employees in August, representing 50% of its workforce
Vimeo cut 10% of positions in September
Fiverr eliminated 250 roles in September, accounting for 30% of its staff
The report attributes these reductions to “political and economic uncertainty, acquisition activity, and the threat of AI job disruption.”
Companies Continuing to Hire
Despite the broader contraction, several companies maintained active recruitment efforts. The organizations with the most open positions as of September 2025 include:
Electrify Video Partners (88 open roles)
Later and Coda (52 open roles each)
Udemy (50 open roles)
ElevenLabs (45 open roles)
Viral Nation (38 open roles)
Impact (36 open roles)
Khan Academy (33 open roles)
TRIBE and LADbible Group (24 open roles each)
Market Outlook
The data presented in the report suggests the creator economy job market is undergoing significant structural changes. The shift toward talent-facing roles alongside continued engineering demand indicates companies are focusing on both maintaining technological capabilities and strengthening creator relationships.
The geographic diversification of hiring, with growth in markets outside traditional centers, suggests the creator economy is becoming increasingly global despite overall contraction. Meanwhile, the preference for mid-level talent over entry-level positions points to an emphasis on immediate productivity during a period of market adjustment.
Creator Economy Jobs compiled the report by analyzing 1,255 open roles across more than 750 creator economy companies as of September 2025.
Image credit: Creator Economy Jobs The full report is available at creatoreconomyjobs.co
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a significant 35.3% drop from the same period last year, according to the latest quarterly report from Creator Economy Jobs. The analysis of 1,255 open roles across more than 750 creator economy companies reveals an industry facing headwinds while simultaneously shifting its hiring priorities.
Overall Market Contraction Continues
The creator economy job market has cooled considerably from its peak in Q3 2024, when listings reached 1,941 openings. The current quarter’s 1,255 listings represent the continuation of a downward trend that began in Q4 2024, though the pace of decline has moderated from previous quarters.
“Job listings declined for the second straight quarter and were down significantly from their Q3 2024 peak,” the report states, highlighting that full-time roles have been particularly affected while part-time positions and internships saw modest increases.
Talent-Facing Roles Gain Prominence
Despite the overall contraction, not all sectors of the creator economy are experiencing equal declines. While engineering positions remain the most sought-after category at 20.5% of all listings, this represents an 8.2% quarter-over-quarter decrease. Marketing roles, the second largest category at 17.8%, also declined by 2.2% from the previous quarter.
In contrast, several categories showed notable growth:
These shifts suggest companies are prioritizing talent relations and monetization strategies over technical expansion, potentially indicating a maturation of the sector as platforms focus on optimizing existing technology rather than building new capabilities.
Mid-Level Talent In Highest Demand
The report identifies clear preferences in experience levels being sought by creator economy companies. Mid-level positions dominate the market, accounting for 49.4% of all listings and showing a 5.1% increase from the previous quarter.
Management roles represent the second-largest category, at 24.3%, while experienced (non-management) positions constitute 16.6% of openings. Entry-level opportunities remain limited, accounting for just 3.2% of listings.
“Job listings declined across all experience levels in Q3, except for Director-Level (+0.0% QoQ) and Mid-Level roles (+5.1% QoQ), suggesting companies are prioritizing proven operators,” the report notes, indicating a preference for established talent over junior hires or executive leadership.
Work Arrangement Trends
Full-time positions continue to dominate the creator economy landscape, representing 94.6% of all listings. However, alternative work arrangements showed modest growth, with internships rising to 5.2% of listings. Part-time roles (0.1%) and contractor positions (0.2%) remain minimal portions of the market.
The report acknowledges potential data collection limitations, noting: “Creator Economy Jobs largely caters to full-time hiring, so results could be skewed by our data collection.”
Geographic Distribution Evolves
North America maintains its position as the dominant region for creator economy jobs, accounting for 62.2% of listings, despite a 2.5% quarter-over-quarter decline. Europe experienced a more pronounced contraction of 12.8% during the same period, while Asia saw a 2.9% decline in listings.
Several regions bucked the downward trend:
At the country level, the United States hosts 43.6% of all creator economy jobs. However, several international markets showed impressive growth:
Major Cities Lead Recruitment
New York City maintained its position as the most active creator economy job market for the third consecutive quarter, hosting 7.0% of all global listings. London (5.3%) and Los Angeles (4.2%) followed as the second and third largest markets, respectively.
“NYC reigned supreme as the most active hiring market for the third quarter in a row. London, Los Angeles, and San Francisco also remained near the top of the list,” the report states.
Layoffs Impact Major Platforms
The quarter saw several significant workforce reductions at prominent creator economy companies:
The report attributes these reductions to “political and economic uncertainty, acquisition activity, and the threat of AI job disruption.”
Companies Continuing to Hire
Despite the broader contraction, several companies maintained active recruitment efforts. The organizations with the most open positions as of September 2025 include:
Market Outlook
The data presented in the report suggests the creator economy job market is undergoing significant structural changes. The shift toward talent-facing roles alongside continued engineering demand indicates companies are focusing on both maintaining technological capabilities and strengthening creator relationships.
The geographic diversification of hiring, with growth in markets outside traditional centers, suggests the creator economy is becoming increasingly global despite overall contraction. Meanwhile, the preference for mid-level talent over entry-level positions points to an emphasis on immediate productivity during a period of market adjustment.
Creator Economy Jobs compiled the report by analyzing 1,255 open roles across more than 750 creator economy companies as of September 2025.
Image credit: Creator Economy Jobs
The full report is available at creatoreconomyjobs.co
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