December brought another month of significant turnover in TikTok Shop’s top creator rankings. While @dealswithty held onto the number one spot with $2.72m in revenue, seven new creators entered the top 10, including one with just 32.8k followers who outperformed influencers with millions of followers.
With 136.5k followers, @dealswithty maintains the first position in December with $2.72m in revenue. The creator generated 86.65m content views during the month. This represents a decrease from the November figure of $4.87m, yet @dealswithty remains the only consistent top performer from the previous month’s rankings.
@hannahbentley secures second place with $2.37m in revenue despite a relatively modest follower base of 35.9k. The creator’s content generated 97.72m views during December, demonstrating that follower count does not directly correlate with revenue performance on the platform.
@myfamilypov places third with $2.00m in revenue, supported by a follower base of 206.6k. The creator’s content accumulated 155.04m views during December, the highest view count among the top five performers.
@trending_ttok holds the fourth position at $1.92m in revenue with 164.1k followers. The creator generated 120.27m content views during the month, representing a new entry into the top 10 rankings.
@highland.fashion7 rounds out the top five with $1.83m in revenue and 240.7k followers. Despite having the largest following among the top five, the creator generated 16.83m content views, the lowest in this group, yet still achieved substantial sales.
@be.lush enters the December rankings at sixth place with $1.75m in revenue and 231.6k followers. The creator’s content generated 45.22m views during the month, marking a new appearance in the top 10.
@mikaylanogueira places seventh with $1.73m in revenue and 17.4m followers, the largest following in the December top 10. The creator generated 326.99m content views, the highest total among all ranked creators, yet this substantial reach translated to seventh place in revenue terms.
@anniedanner appears at eighth with $1.37m in revenue and 32.8k followers, one of the smallest followings in the rankings. The creator generated 62.91m content views during December, representing another new entry into the top 10.
@sarahgibbons_ secures ninth position with $1.29m in revenue and 249.4k followers. The creator’s content accumulated 35.26m views during the month, marking a new appearance in the top 10 rankings.
@sadiejonesuploading completes the top 10 with $1.16m in revenue and 37.1k followers. The creator generated 38.81m content views during December, representing the final new entry into the month’s rankings.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
December brought another month of significant turnover in TikTok Shop’s top creator rankings. While @dealswithty held onto the number one spot with $2.72m in revenue, seven new creators entered the top 10, including one with just 32.8k followers who outperformed influencers with millions of followers.
Here’s the complete ranking:
1. @dealswithty – $2.72m
With 136.5k followers, @dealswithty maintains the first position in December with $2.72m in revenue. The creator generated 86.65m content views during the month. This represents a decrease from the November figure of $4.87m, yet @dealswithty remains the only consistent top performer from the previous month’s rankings.
2. @hannahbentley – $2.37m
@hannahbentley secures second place with $2.37m in revenue despite a relatively modest follower base of 35.9k. The creator’s content generated 97.72m views during December, demonstrating that follower count does not directly correlate with revenue performance on the platform.
3. @myfamilypov – $2.00m
@myfamilypov places third with $2.00m in revenue, supported by a follower base of 206.6k. The creator’s content accumulated 155.04m views during December, the highest view count among the top five performers.
4. @trending_ttok – $1.92m
@trending_ttok holds the fourth position at $1.92m in revenue with 164.1k followers. The creator generated 120.27m content views during the month, representing a new entry into the top 10 rankings.
5. @highland.fashion7 – $1.83m
@highland.fashion7 rounds out the top five with $1.83m in revenue and 240.7k followers. Despite having the largest following among the top five, the creator generated 16.83m content views, the lowest in this group, yet still achieved substantial sales.
6. @be.lush – $1.75m
@be.lush enters the December rankings at sixth place with $1.75m in revenue and 231.6k followers. The creator’s content generated 45.22m views during the month, marking a new appearance in the top 10.
7. @mikaylanogueira – $1.73m
@mikaylanogueira places seventh with $1.73m in revenue and 17.4m followers, the largest following in the December top 10. The creator generated 326.99m content views, the highest total among all ranked creators, yet this substantial reach translated to seventh place in revenue terms.
8. @anniedanner – $1.37m
@anniedanner appears at eighth with $1.37m in revenue and 32.8k followers, one of the smallest followings in the rankings. The creator generated 62.91m content views during December, representing another new entry into the top 10.
9. @sarahgibbons_ – $1.29m
@sarahgibbons_ secures ninth position with $1.29m in revenue and 249.4k followers. The creator’s content accumulated 35.26m views during the month, marking a new appearance in the top 10 rankings.
10. @sadiejonesuploading – $1.16m
@sadiejonesuploading completes the top 10 with $1.16m in revenue and 37.1k followers. The creator generated 38.81m content views during December, representing the final new entry into the month’s rankings.
Data source: Kalodata
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