Only one shop in TikTok’s top ten posted positive growth in December compared to November. Dr.Melaxin Global claimed first place while QVC fell from the top spot, and two newcomers entered rankings marked by widespread revenue declines.
Dr.Melaxin Global rose from fourth place in November to claim the top position in December with $15.98 million in revenue. The skincare brand posted a 12.4% growth rate, representing the only positive month-over-month expansion across the top ten. The company previously generated $11.71 million in November.
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QVC, Inc dropped to second place after holding the top ranking in both October and November. The home shopping retailer generated $14.25 million in December, down from $25.54 million in November, recording a negative 43.7% growth rate. The company’s October revenue stood at $14.53 million.
Medicube US Store fell from second place to third with $13.19 million in December revenue. The beauty retailer posted a negative 13.6% growth rate, declining from November’s $22.46 million. The shop maintained its position within the top three rankings despite the revenue contraction.
Comfrt advanced from seventh place in November to fourth position in December with $12.48 million in revenue. The apparel retailer recorded a negative 18.9% growth rate despite the improved ranking. November revenue totaled $10.30 million, while October revenue reached $9.20 million.
Halara US remained in fifth place with $8.04 million in December revenue, down from $11.39 million in November. The activewear brand posted a negative 23.9% growth rate. The company held the same ranking position in both October and November.
Shark Home declined from third place in November to sixth position in December with $7.64 million in revenue. The appliance retailer recorded a negative 38.9% growth rate, dropping from $11.92 million in the prior month. October revenue stood at $8.34 million when the shop ranked fifth.
Ninja Kitchen US fell from eighth place to seventh with $6.81 million in December revenue. The kitchen appliance brand posted a negative 24.5% growth rate, declining from November’s $8.40 million. The shop ranked eighth in both October and November.
BellaVitashop entered the top ten rankings at eighth position with $6.66 million in December revenue. The beauty retailer recorded a negative 20.1% growth rate. The shop did not appear in the October or November top ten rankings.
Crocs debuted in the top ten at ninth place with $6.43 million in December revenue, posting a negative 39.3% growth rate. The footwear brand did not rank in the top ten during October or November.
VEVOR Store dropped from sixth place in November to tenth position in December with $6.01 million in revenue. The tools and equipment retailer recorded a negative 46.3% growth rate, the largest percentage decline among December’s top ten shops. November revenue totaled $11.02 million.
The Takeaway
December rankings show substantial revenue compression compared to November, with the top shop generating $15.98 million, down from November’s leader at $25.54 million. Tarte Cosmetics and POPMART US SHOP exited the top ten after ranking ninth and tenth in November with $7.98 million and $7.02 million, respectively.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Only one shop in TikTok’s top ten posted positive growth in December compared to November. Dr.Melaxin Global claimed first place while QVC fell from the top spot, and two newcomers entered rankings marked by widespread revenue declines.
Here is the full list:
1. Dr.Melaxin Global – $15.98 Million
Dr.Melaxin Global rose from fourth place in November to claim the top position in December with $15.98 million in revenue. The skincare brand posted a 12.4% growth rate, representing the only positive month-over-month expansion across the top ten. The company previously generated $11.71 million in November.
2. QVC, Inc – $14.25 Million
QVC, Inc dropped to second place after holding the top ranking in both October and November. The home shopping retailer generated $14.25 million in December, down from $25.54 million in November, recording a negative 43.7% growth rate. The company’s October revenue stood at $14.53 million.
3. medicube US Store – $13.19 Million
Medicube US Store fell from second place to third with $13.19 million in December revenue. The beauty retailer posted a negative 13.6% growth rate, declining from November’s $22.46 million. The shop maintained its position within the top three rankings despite the revenue contraction.
4. Comfrt – $12.48 Million
Comfrt advanced from seventh place in November to fourth position in December with $12.48 million in revenue. The apparel retailer recorded a negative 18.9% growth rate despite the improved ranking. November revenue totaled $10.30 million, while October revenue reached $9.20 million.
5. Halara US – $8.04 Million
Halara US remained in fifth place with $8.04 million in December revenue, down from $11.39 million in November. The activewear brand posted a negative 23.9% growth rate. The company held the same ranking position in both October and November.
6. Shark Home – $7.64 Million
Shark Home declined from third place in November to sixth position in December with $7.64 million in revenue. The appliance retailer recorded a negative 38.9% growth rate, dropping from $11.92 million in the prior month. October revenue stood at $8.34 million when the shop ranked fifth.
7. Ninja Kitchen US – $6.81 Million
Ninja Kitchen US fell from eighth place to seventh with $6.81 million in December revenue. The kitchen appliance brand posted a negative 24.5% growth rate, declining from November’s $8.40 million. The shop ranked eighth in both October and November.
8. BellaVitashop – $6.66 Million
BellaVitashop entered the top ten rankings at eighth position with $6.66 million in December revenue. The beauty retailer recorded a negative 20.1% growth rate. The shop did not appear in the October or November top ten rankings.
9. Crocs – $6.43 Million
Crocs debuted in the top ten at ninth place with $6.43 million in December revenue, posting a negative 39.3% growth rate. The footwear brand did not rank in the top ten during October or November.
10. VEVOR Store – $6.01 Million
VEVOR Store dropped from sixth place in November to tenth position in December with $6.01 million in revenue. The tools and equipment retailer recorded a negative 46.3% growth rate, the largest percentage decline among December’s top ten shops. November revenue totaled $11.02 million.
The Takeaway
December rankings show substantial revenue compression compared to November, with the top shop generating $15.98 million, down from November’s leader at $25.54 million. Tarte Cosmetics and POPMART US SHOP exited the top ten after ranking ninth and tenth in November with $7.98 million and $7.02 million, respectively.
Data source: Kalodata
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