Major platforms and consumer brands are driving Creator Economy hiring in early June, with Meta, TikTok, and Duolingo posting senior and director-level roles as sports betting, retail, and media companies formalize influencer and talent functions. Following April’s enterprise push from Amazon, Google, and Warner Music Group, this month’s listings reflect expanded activity from Fox Corporation’s Supercast podcast platform, which is recruiting across two roles, and Fanatics Betting and Gaming, which is building its talent and influencer function from the ground up. The Coca-Cola Company, SKIMS, Bath and Body Works, and Mattel round out the roster with roles spanning athlete partnerships, brand collaborations, social creator content, and influencer strategy.
Meta seeks a Director of Content and Creator Partnerships to lead creator strategy across its device ecosystem, including business strategy for endorsement deals with celebrities and influencers, and to develop and execute programs in support of company-wide initiatives including Meta Small Business. The role involves building frameworks for talent and endorsement priorities across apps and platforms, structuring deals with top-tier talent, organizing cross-functional forums for navigating key decisions, and analyzing creator and endorsement markets to synthesize actionable plans.
Requirements include 15-plus years of experience in talent endorsement deal negotiations and creator partnership programs, subject matter expertise in endorsement and sponsorship deals, and a bachelor’s degree; MBA or JD preferred.
Salary range: $296,000-$356,000 annually, plus bonus, equity, and benefits.
The Coca-Cola Company’s Advanced Hydration unit, which includes BODYARMOR, Powerade, vitaminwater, and smartwater, seeks a Senior Manager to lead the strategy, identification, and execution of sports, entertainment, and lifestyle partnerships across the brand portfolio. The role involves developing and executing creative activation plans across digital, social, and experiential channels, managing 30-plus athlete partners and 6-plus national sports properties, overseeing NIL compliance with a day-to-day agency partner, and leading complex negotiations with senior internal and external stakeholders.
Requirements include a bachelor’s degree, 6 years of relevant partnerships experience with media, subject matter expertise across sports and entertainment, and residence within 50 miles of Atlanta; 20% travel required.
Salary range: $139,600-$157,900 annually, plus a 15% annual incentive and comprehensive benefits.
TikTok’s Emerging Verticals team seeks a Creator Partnerships Manager to manage and grow a portfolio of top creators, retaining talent, deepening platform engagement, and elevating creators as showcases for content quality at scale. The role involves evaluating and onboarding creators, translating platform data into actionable content strategies, coaching creators on new features and tools, and partnering with Product, Comms, and Marketing to align creator work with platform priorities.
Requirements include a bachelor’s degree, 5-plus years of experience in the creator and content ecosystem, and comfort turning data into strategy using dashboards and self-serve tools; experience managing tiered creator portfolios in Food, Lifestyle, and Learning verticals is preferred.
Base salary range: $103,360-$209,380 annually, plus discretionary bonuses, restricted stock units, and comprehensive benefits.
TikTok’s Emerging Verticals team seeks a Creator Partnerships Manager focused on the Lifestyle vertical to manage and grow a portfolio of top creators, owning relationships end-to-end and collaborating cross-functionally to align creator work with platform priorities. The role involves evaluating and onboarding creators against eligibility criteria, building long-term relationships, hosting in-person and virtual sessions covering best practices and product updates, and developing projects to showcase creators at key industry moments.
Requirements include a bachelor’s degree, 5-plus years of experience in the creator and content ecosystem, and comfort working in fast-paced environments where priorities shift quickly.
Base salary range: $103,360-$209,380 annually, plus discretionary bonuses, restricted stock units, and comprehensive benefits.
Duolingo seeks a Head of Influencers and Community to build and own the function responsible for UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals, reporting to the Head of Brand Marketing. The role involves owning the full influencer, creator, and community flywheel from strategy to execution, building celebrity and influencer partnerships, designing a tiered loyalty and rewards program, collaborating with product teams on in-app shareability features, and building attribution and measurement infrastructure connecting community activity to business outcomes.
Requirements include 12-plus years of experience driving measurable outcomes across the creator and community industry, proven success building multi-platform advocacy programs with measurable ROI, and experience owning a product roadmap.
Fanatics Betting and Gaming seeks a Director of Talent and Influencer to build its influencer, creator, and talent ecosystem from the ground up, reporting to the VP of Brand Communications. The role involves defining long-term influencer and talent strategy, managing relationships with top-tier creators, athletes, streamers, and agents, overseeing complex contract negotiations, owning talent casting across campaigns and tentpole moments, and building KPI and reporting frameworks to measure business impact.
Requirements include 10-plus years of experience in Influencer Marketing, talent management, or brand partnerships, preferably within sports, entertainment, or regulated industries, and a deep, established network of creators, athletes, and talent partners.
Salary range: $143,000-$206,000 annually, plus bonus and benefits.
SKIMS seeks a Senior Manager, Brand Partnerships, to manage strategic brand partnerships across fashion, beauty, lifestyle, entertainment, sport, and cultural platforms, reporting to the VP of Brand Marketing. The role involves managing partnerships end-to-end from concept through execution, including timelines, budgets, deliverables, and post-campaign analysis, and collaborating cross-functionally with Creative, Influencer, PR, Social, Retail, Product, Legal, and Finance teams.
Requirements include 6-plus years of experience in brand marketing and partnerships within fashion, beauty, entertainment, lifestyle, or consumer brands, a proven track record managing high-profile partnerships, and proficiency in Microsoft Office, Google Workspace, and Keynote.
Salary range: $120,000-$140,000 annually, with benefits including up to 100% company-paid healthcare, 401(k) with up to 4% match, and unlimited PTO.
Bath and Body Works seeks a Head of Social and Influencer Engagement Strategy to lead the evolution of the company’s social media and influencer efforts across organic and paid ecosystems. The role involves developing a comprehensive social and influencer strategy in partnership with agency of record Razorfish, identifying and managing relationships with key influencers and brand ambassadors, leading community management, and overseeing content creation across social channels.
Requirements include 10-plus years of marketing experience with 4-plus years leading social media and influencer teams at a brand or agency, demonstrated ability to influence change across a matrixed organization, and strong analytical aptitude.
Pay range: $138,000-$215,600 annually, with benefits including 401(k) with company match and a 40% merchandise discount.
Supercast, a premium podcast subscription platform recently acquired by Red Seat Ventures, a Fox Corporation company, seeks a Creator Partnerships Specialist to build and maintain a living top-100 creator target list and develop tailored outreach to secure initial meetings for the partnerships team. The role involves researching and prioritizing top creator targets each quarter, developing outreach strategies including direct outreach, agency channels, and referrals, and tracking pipeline progress with clarity on next steps.
Requirements include relentless persistence, strong written communication, startup adaptability, and credibility within creator and podcast ecosystems.
Salary range: $67,000-$80,000 annually, plus benefits including medical, dental, vision, and 401(k).
Fox Corporation / Supercast, Toronto, Ontario, Canada (Hybrid)
Supercast seeks a Creator Success Specialist to onboard VIP podcasters and serve as a growth strategist helping creators maximize revenue through personalized launch plans, sales funnel audits, and campaign optimization ideas. The role involves solving technical questions covering plugins, embeds, and API and Zapier integrations, serving as a customer champion liaising with internal teams, and building customer-facing content and processes to improve the creator experience.
Requirements include 2-plus years of experience in customer success, account management, or client-facing project management, strong expertise in selling digital goods including subscriptions and email marketing, and a strong project management background.
Salary range: $72,000-$90,000 CAD annually, plus a discretionary annual bonus and long-term incentive plan.
Mattel seeks an Associate Manager of Digital Marketing focused on social content creation to serve as an in-house creator for Hot Wheels’ social channels, concepting, shooting, editing, and posting content across platforms. The role involves producing a high volume of social-first content using mobile and professional camera equipment and editing tools including Adobe Premiere Pro and platform-native editors, optimizing content for TikTok, Instagram, and other platforms, tracking social KPIs, and collaborating with the influencer team on creator programs.
Requirements include 5-plus years of experience in content creation with at least 2 years of ownership of social content creation for a brand, celebrity, or personality, and hands-on experience with mobile-first shooting, editing, music selection, and publishing workflows.
Hotels.com via YunoJuno, Los Angeles Metropolitan Area (Hybrid)
Hotels.com is seeking an Influencer Marketing Manager through staffing platform YunoJuno for a W2 contract role requiring three days per week on-site in West Hollywood. The role involves supporting upper- and mid-funnel brand campaigns by sourcing and casting creators across TikTok, Instagram, YouTube, and Pinterest, managing day-to-day creator communications and deliverables, and acting as an internal production partner building content toolkits and managing creator asset trafficking to paid media, social, and integrated marketing teams.
Requirements include 2-5 years in Influencer Marketing, creator management, or social and content roles, with experience supporting both U.S.-led campaigns and global teams.
People Inc., the parent company of PEOPLE, Food & Wine, Travel + Leisure, and more than 40 other brands, seeks an Influencer Marketing Manager to build, scale, and lead influencer and creator partnerships within its Transaction department. The role involves developing and leading influencer and creator strategy, sourcing and vetting partnerships end-to-end from outreach through recap, negotiating talent fees with agents and managers, managing campaign budgets, and tracking and measuring campaign performance with post-campaign analysis.
Requirements include a bachelor’s degree and 3-5 years of experience as a manager of Influencer Marketing or creator partnerships, ideally within beauty, fashion, home, or consumer brands.
Salary range: $80,000-$95,000 annually, plus annual bonuses, short and long-term incentives, unlimited PTO, and comprehensive benefits.
Perelel, an OB/GYN-founded women’s health supplement company, seeks an Influencer Community Coordinator to support its influencer and TikTok Shop efforts through creator community management, gifting coordination, and campaign execution. The role involves managing creator communications across ShopMy, TikTok Shop, Discord, and Instagram, supporting gifting and affiliate program operations including creator onboarding and discount code coordination, assisting with influencer campaign execution across TikTok, Instagram, and YouTube, and maintaining organized tracking systems for creator partnerships and deliverables.
Requirements include 1-2 years of experience in Influencer Marketing, creator partnerships, affiliate marketing, or social media, strong organizational skills, and familiarity with TikTok Shop and influencer platforms. The hybrid role requires three days per week in-office in Los Angeles.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Major platforms and consumer brands are driving Creator Economy hiring in early June, with Meta, TikTok, and Duolingo posting senior and director-level roles as sports betting, retail, and media companies formalize influencer and talent functions. Following April’s enterprise push from Amazon, Google, and Warner Music Group, this month’s listings reflect expanded activity from Fox Corporation’s Supercast podcast platform, which is recruiting across two roles, and Fanatics Betting and Gaming, which is building its talent and influencer function from the ground up. The Coca-Cola Company, SKIMS, Bath and Body Works, and Mattel round out the roster with roles spanning athlete partnerships, brand collaborations, social creator content, and influencer strategy.
Director, Content and Creator Partnerships
Meta, Los Angeles, CA (Full-time)
Meta seeks a Director of Content and Creator Partnerships to lead creator strategy across its device ecosystem, including business strategy for endorsement deals with celebrities and influencers, and to develop and execute programs in support of company-wide initiatives including Meta Small Business. The role involves building frameworks for talent and endorsement priorities across apps and platforms, structuring deals with top-tier talent, organizing cross-functional forums for navigating key decisions, and analyzing creator and endorsement markets to synthesize actionable plans.
Requirements include 15-plus years of experience in talent endorsement deal negotiations and creator partnership programs, subject matter expertise in endorsement and sponsorship deals, and a bachelor’s degree; MBA or JD preferred.
Salary range: $296,000-$356,000 annually, plus bonus, equity, and benefits.
Senior Manager, Marketing – Media, Influencer, Sports Partnerships
The Coca-Cola Company, Atlanta, GA (On-site)
The Coca-Cola Company’s Advanced Hydration unit, which includes BODYARMOR, Powerade, vitaminwater, and smartwater, seeks a Senior Manager to lead the strategy, identification, and execution of sports, entertainment, and lifestyle partnerships across the brand portfolio. The role involves developing and executing creative activation plans across digital, social, and experiential channels, managing 30-plus athlete partners and 6-plus national sports properties, overseeing NIL compliance with a day-to-day agency partner, and leading complex negotiations with senior internal and external stakeholders.
Requirements include a bachelor’s degree, 6 years of relevant partnerships experience with media, subject matter expertise across sports and entertainment, and residence within 50 miles of Atlanta; 20% travel required.
Salary range: $139,600-$157,900 annually, plus a 15% annual incentive and comprehensive benefits.
Creator Partnerships Manager, Emerging Verticals
TikTok, Los Angeles, CA (On-site)
TikTok’s Emerging Verticals team seeks a Creator Partnerships Manager to manage and grow a portfolio of top creators, retaining talent, deepening platform engagement, and elevating creators as showcases for content quality at scale. The role involves evaluating and onboarding creators, translating platform data into actionable content strategies, coaching creators on new features and tools, and partnering with Product, Comms, and Marketing to align creator work with platform priorities.
Requirements include a bachelor’s degree, 5-plus years of experience in the creator and content ecosystem, and comfort turning data into strategy using dashboards and self-serve tools; experience managing tiered creator portfolios in Food, Lifestyle, and Learning verticals is preferred.
Base salary range: $103,360-$209,380 annually, plus discretionary bonuses, restricted stock units, and comprehensive benefits.
Creator Partnerships Manager, Lifestyle
TikTok, Los Angeles, CA (On-site)
TikTok’s Emerging Verticals team seeks a Creator Partnerships Manager focused on the Lifestyle vertical to manage and grow a portfolio of top creators, owning relationships end-to-end and collaborating cross-functionally to align creator work with platform priorities. The role involves evaluating and onboarding creators against eligibility criteria, building long-term relationships, hosting in-person and virtual sessions covering best practices and product updates, and developing projects to showcase creators at key industry moments.
Requirements include a bachelor’s degree, 5-plus years of experience in the creator and content ecosystem, and comfort working in fast-paced environments where priorities shift quickly.
Base salary range: $103,360-$209,380 annually, plus discretionary bonuses, restricted stock units, and comprehensive benefits.
Head of Influencers and Community
Duolingo, New York, NY (Full-time)
Duolingo seeks a Head of Influencers and Community to build and own the function responsible for UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals, reporting to the Head of Brand Marketing. The role involves owning the full influencer, creator, and community flywheel from strategy to execution, building celebrity and influencer partnerships, designing a tiered loyalty and rewards program, collaborating with product teams on in-app shareability features, and building attribution and measurement infrastructure connecting community activity to business outcomes.
Requirements include 12-plus years of experience driving measurable outcomes across the creator and community industry, proven success building multi-platform advocacy programs with measurable ROI, and experience owning a product roadmap.
Salary range: $196,000-$294,000 annually.
Director, Talent and Influencer
Fanatics, New York, NY (Full-time)
Fanatics Betting and Gaming seeks a Director of Talent and Influencer to build its influencer, creator, and talent ecosystem from the ground up, reporting to the VP of Brand Communications. The role involves defining long-term influencer and talent strategy, managing relationships with top-tier creators, athletes, streamers, and agents, overseeing complex contract negotiations, owning talent casting across campaigns and tentpole moments, and building KPI and reporting frameworks to measure business impact.
Requirements include 10-plus years of experience in Influencer Marketing, talent management, or brand partnerships, preferably within sports, entertainment, or regulated industries, and a deep, established network of creators, athletes, and talent partners.
Salary range: $143,000-$206,000 annually, plus bonus and benefits.
Senior Manager, Brand Partnerships
SKIMS, Los Angeles, CA (On-site)
SKIMS seeks a Senior Manager, Brand Partnerships, to manage strategic brand partnerships across fashion, beauty, lifestyle, entertainment, sport, and cultural platforms, reporting to the VP of Brand Marketing. The role involves managing partnerships end-to-end from concept through execution, including timelines, budgets, deliverables, and post-campaign analysis, and collaborating cross-functionally with Creative, Influencer, PR, Social, Retail, Product, Legal, and Finance teams.
Requirements include 6-plus years of experience in brand marketing and partnerships within fashion, beauty, entertainment, lifestyle, or consumer brands, a proven track record managing high-profile partnerships, and proficiency in Microsoft Office, Google Workspace, and Keynote.
Salary range: $120,000-$140,000 annually, with benefits including up to 100% company-paid healthcare, 401(k) with up to 4% match, and unlimited PTO.
Head of Social and Influencer Engagement Strategy
Bath and Body Works, Reynoldsburg, OH (Hybrid)
Bath and Body Works seeks a Head of Social and Influencer Engagement Strategy to lead the evolution of the company’s social media and influencer efforts across organic and paid ecosystems. The role involves developing a comprehensive social and influencer strategy in partnership with agency of record Razorfish, identifying and managing relationships with key influencers and brand ambassadors, leading community management, and overseeing content creation across social channels.
Requirements include 10-plus years of marketing experience with 4-plus years leading social media and influencer teams at a brand or agency, demonstrated ability to influence change across a matrixed organization, and strong analytical aptitude.
Pay range: $138,000-$215,600 annually, with benefits including 401(k) with company match and a 40% merchandise discount.
Creator Partnerships Specialist
Fox Corporation / Supercast, Remote (U.S.)
Supercast, a premium podcast subscription platform recently acquired by Red Seat Ventures, a Fox Corporation company, seeks a Creator Partnerships Specialist to build and maintain a living top-100 creator target list and develop tailored outreach to secure initial meetings for the partnerships team. The role involves researching and prioritizing top creator targets each quarter, developing outreach strategies including direct outreach, agency channels, and referrals, and tracking pipeline progress with clarity on next steps.
Requirements include relentless persistence, strong written communication, startup adaptability, and credibility within creator and podcast ecosystems.
Salary range: $67,000-$80,000 annually, plus benefits including medical, dental, vision, and 401(k).
Creator Success Specialist
Fox Corporation / Supercast, Toronto, Ontario, Canada (Hybrid)
Supercast seeks a Creator Success Specialist to onboard VIP podcasters and serve as a growth strategist helping creators maximize revenue through personalized launch plans, sales funnel audits, and campaign optimization ideas. The role involves solving technical questions covering plugins, embeds, and API and Zapier integrations, serving as a customer champion liaising with internal teams, and building customer-facing content and processes to improve the creator experience.
Requirements include 2-plus years of experience in customer success, account management, or client-facing project management, strong expertise in selling digital goods including subscriptions and email marketing, and a strong project management background.
Salary range: $72,000-$90,000 CAD annually, plus a discretionary annual bonus and long-term incentive plan.
Associate Manager, Digital Marketing – Social Creator
Mattel, El Segundo, CA (Full-time)
Mattel seeks an Associate Manager of Digital Marketing focused on social content creation to serve as an in-house creator for Hot Wheels’ social channels, concepting, shooting, editing, and posting content across platforms. The role involves producing a high volume of social-first content using mobile and professional camera equipment and editing tools including Adobe Premiere Pro and platform-native editors, optimizing content for TikTok, Instagram, and other platforms, tracking social KPIs, and collaborating with the influencer team on creator programs.
Requirements include 5-plus years of experience in content creation with at least 2 years of ownership of social content creation for a brand, celebrity, or personality, and hands-on experience with mobile-first shooting, editing, music selection, and publishing workflows.
Salary range: $112,000-$140,000 annually.
Influencer Marketing Manager
Hotels.com via YunoJuno, Los Angeles Metropolitan Area (Hybrid)
Hotels.com is seeking an Influencer Marketing Manager through staffing platform YunoJuno for a W2 contract role requiring three days per week on-site in West Hollywood. The role involves supporting upper- and mid-funnel brand campaigns by sourcing and casting creators across TikTok, Instagram, YouTube, and Pinterest, managing day-to-day creator communications and deliverables, and acting as an internal production partner building content toolkits and managing creator asset trafficking to paid media, social, and integrated marketing teams.
Requirements include 2-5 years in Influencer Marketing, creator management, or social and content roles, with experience supporting both U.S.-led campaigns and global teams.
Rate: $50 per hour ($400 per day).
Influencer Marketing Manager
People Inc., New York, NY (Hybrid)
People Inc., the parent company of PEOPLE, Food & Wine, Travel + Leisure, and more than 40 other brands, seeks an Influencer Marketing Manager to build, scale, and lead influencer and creator partnerships within its Transaction department. The role involves developing and leading influencer and creator strategy, sourcing and vetting partnerships end-to-end from outreach through recap, negotiating talent fees with agents and managers, managing campaign budgets, and tracking and measuring campaign performance with post-campaign analysis.
Requirements include a bachelor’s degree and 3-5 years of experience as a manager of Influencer Marketing or creator partnerships, ideally within beauty, fashion, home, or consumer brands.
Salary range: $80,000-$95,000 annually, plus annual bonuses, short and long-term incentives, unlimited PTO, and comprehensive benefits.
Influencer Community Coordinator
Perelel, Los Angeles, CA (Hybrid)
Perelel, an OB/GYN-founded women’s health supplement company, seeks an Influencer Community Coordinator to support its influencer and TikTok Shop efforts through creator community management, gifting coordination, and campaign execution. The role involves managing creator communications across ShopMy, TikTok Shop, Discord, and Instagram, supporting gifting and affiliate program operations including creator onboarding and discount code coordination, assisting with influencer campaign execution across TikTok, Instagram, and YouTube, and maintaining organized tracking systems for creator partnerships and deliverables.
Requirements include 1-2 years of experience in Influencer Marketing, creator partnerships, affiliate marketing, or social media, strong organizational skills, and familiarity with TikTok Shop and influencer platforms. The hybrid role requires three days per week in-office in Los Angeles.
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