Influencer Brand Neutonic Secures $3.7M Seed Funding To Fuel UK, U.S. Expansion

Neutonic, the nootropic beverage startup co-founded by fitness influencer James Smith and "Modern Wisdom" podcast host...

Ashvin Melwani On How Obvi Built A Creator Community Moat That Drives $100 Million In Supplement Sales

Supplement brand Obvi has systematically transformed 2,000 creators and a 100,000-member Facebook community into a defensive...

Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift

Hindustan Unilever Limited (HUL), India's largest consumer goods company, has reduced its overall advertising and promotional...

Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents

Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...

Avocados From Mexico Taps 51 Influencers For Its Marketing Campaign In Canada

Avocados From Mexico has concluded its largest Canadian influencer marketing initiative to date, partnering with 51...

Hello Kitty, CoComelon To Join Forces In New Co-Branded Series For 2026

Moonbug Entertainment and Sanrio are partnering on a new co-branded series that will bring together “Hello...

Unilever Acquires Dr. Squatch as Personal Care Brand’s Gen Z-Focused Social Media Strategy Makes Waves

Unilever announced its acquisition of men's personal care brand Dr. Squatch from growth equity firm Summit...

PlayStation NBA Creator Cup Returns To Las Vegas In July With Star-Studded Roster

The PlayStation NBA Creator Cup is set to return to Las Vegas for its fourth edition...

Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....

REFY Beauty Taps Vagabond Digital For Global Marketing Push As Both Manchester Brands Eye International Growth

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans....

The Kids’ Table: Helping Creators Tap Into The Most Loyal Audience

Left to Right: Michael Sammaciccia, Nikki Reed, Brent Coble, Angela Vargas, and Chris Viscardi. Image credit:...

The Body Shop Names Media33 As New Media Agency In Australia

The Body Shop has appointed independent media agency Media33 as its media agency of record in...

Fox Advertising Invests In The Lighthouse Creator Campus

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...

Google To Cut Ties With Scale AI Following Meta Investment

Google, Scale AI's largest customer, plans to terminate its relationship with the data-labeling startup following Meta's...

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China's leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership

Lowe's Companies Inc. is introducing the home improvement industry's first creator network, featuring MrBeast (Jimmy Donaldson),...

Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update

Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...

MLB Stakes Claim In Creator Economy With Jomboy Media Partnership

Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...

What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?

While producing Netflix's golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...

How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy

Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn's...

Aston Martin’s Formula One Fan Engagement From TikTok Creators

Aston Martin Aramco Formula One Team has released new data on the performance of its Creator...

Fast-Casual Chain DIG Introduces Persian-Inspired Dish Through Influencer Collaboration

DIG, a Northeast-based fast-casual restaurant chain, has partnered with Persian-American content creator Cyrus Veyssi to launch...

Capital One To Face Lawsuit From Social Media Creators Over Alleged Commission Theft

A federal judge has ruled that Capital One must face a class-action lawsuit from social media...

V10 Entertainment Acquires Ex-YouTube Executive’s Content Firm, Towerhouse, To Boost Digital Strategy

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...