Fashion Retailer MandM Launches Influencer Ambassador Collective To Transform Budget Shopping

MandM, a fashion and sportswear retailer specializing in discounted brand-name merchandise, has announced the launch of...

Canadian Press Opens Its Newsroom Doors To Digital Creators

The Canadian Journalism Foundation (CJF) and The Canadian Press (CP) have launched a fellowship program to...

How E-Commerce Platform Alively Reshapes Wellness Through Data And Creator Partnerships

After a decade as a leading voice in the vacation rental industry and publishing a Wall...

Insulated Containers Brand Thermos Taps Micro Influencers For New Campaign

Thermos L.L.C., a 120-year-old insulated container manufacturer, has launched the “Care Campaign,” an integrated marketing initiative...

P&G Banks on Chinese Douyin Influencers as Sales Decline

Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...

Taco Bell Hires Gen Z Content Creator Ashley Xu to Direct Their Latest Commercial

Taco Bell has selected 22-year-old content creator Ashley Xu to direct their latest television commercial. The...

AJ Eckstein’s Creator Match is Elevating B2B Marketing on LinkedIn

While TikTok and Instagram compete for dance trends and lifestyle content, AJ Eckstein sees untapped potential...

NBA Creator Cup To Feature Social Media Stars With 100M+ Combined Followers In Dec. 15 Vegas Showdown

The NBA has announced the return of its Creator Cup to Las Vegas on December 15,...

Amazon Creator Central Launches In India To Simplify Content Creation, Boost Earnings 

Amazon.in has introduced Creator Central, a platform that consolidates content creation and analytics tools for members...

Nintendo Files $7.5M Lawsuit Against Streamer Who Streamed Pirated, Emulated Games

Nintendo has filed a lawsuit against streamer Jesse Keighin, known online as EveryGameGuru, for repeatedly streaming...

MagicLinks Launches First Healthcare Support Program For Content Creators With CreatorCare

Social commerce platform MagicLinks is redefining creator support by introducing CreatorCare, offering a stipend of up...

Target Joins Forces With 35+ Major Brands On This Popular Influencer Sales Platform

Target has expanded its social commerce presence by joining Linktree, a platform that enables creators and...

Why UK PM Keir Starmer’s Team Is Ditching Traditional Media For TikTok Influencers

The UK government is launching a new digital unit focused on social media influencer partnerships as...

LOST iN Expands Digital Footprint With Strategic Social Media Acquisitions

After Trusted Media Brands acquired Jukin Media in 2021, the latter’s former CEO, Jonathan (Jon) Skogmo,...

The U.S. Army Reveals New Plan For Military Influencers

The U.S. Army is developing a new policy for service members who have built substantial social...

Samsung Taps Luxury Lifestyle Creator Enes Yilmazer To Promote New LED Display

Samsung Electronics America has partnered with luxury real estate content creator Enes Yilmazer to showcase its...

How TikToker Julia Huynh’s Viral Hoodie Hunt Led To A Collab With A Major Retailer

Gap Inc. has released a new hoodie design in collaboration with TikTok influencer Julia Huynh, marking...

Georgia State’s New NIL Exchange Program Turns Student-Athletes Into Business Partners

Georgia State Athletics has launched a new digital marketplace called GSU Panthers’ Exchange, designed to connect...

Fashion Influencer Carla Rockmore Is Launching Signature Women Collection With QVC 

QVC has unveiled an exclusive apparel collection with fashion designer and social media influencer Carla Rockmore,...

FDA Reportedly Investigates MrBeast, Logan Paul’s Lunchly After 10+ Consumers Report Disturbing Issue

The U.S. Food and Drug Administration is reviewing multiple consumer complaints about Lunchly, a Lunchables alternative...

UAA Athletics Launches Free NIL Exchange Platform For Student-Athletes

The University of Alaska Anchorage Athletics department has introduced a new platform to facilitate Name, Image...

Crypto Exchange Bybit Launches Educational Campus For Digital Asset Content Creators

As cryptocurrency adoption accelerates following Bitcoin’s spot ETF approval in the United States in January and...

Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W

Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...

This Berlin Startup Just Raised $3.8M To Solve B2B Creators’ Payment Problems

Passionfroot, a Berlin-based marketplace connecting business-focused content creators with brands, has secured $3.8 million in seed...

Foot Locker’s New Platform Allows Influencers To Build Digital Storefronts

Foot Locker Inc. has launched a new creator platform powered by impact.com that enables qualified influencers...