Churches Embracing Influencer Marketing? Utah Church’s Content Creator Payments Spark Debate

Recent revelations about The Church of Jesus Christ of Latter-day Saints’ (LDS) creator partnerships highlight a...

Selena Gomez’s Rare Beauty Courts Indian Market Through Influencer Ankush Bahuguna

Selena Gomez’s beauty brand Rare Beauty is tapping Indian influencer Ankush Bahuguna for its global fragrance...

Argos Embraces Creator-Led Mockumentary With ‘Arghaüs’ Art Gallery Series

Argos released the third installment of “Arghaüs,” a four-part mockumentary series that reimagines the retailer’s products...

Pepsi MAX Unveils Creator-Led Campaign To Refresh Brand Experience

Pepsi MAX launched its first fully co-created campaign, “Bring Out The Flavour,” ramping up creator-driven marketing...

PGA TOUR Creator Classic At East Lake Returns With $100K Prize, YouTube Activation

The PGA TOUR’s Creator Classic at East Lake, the final stop in the 2025 Creator Classic...

ESPN Adds Five Social Media Stars To Creator Network

ESPN has launched its third iteration of the ESPN Creator Network, adding five established social media...

Aussie TikToker Maddy MacRae Lives At Changi Airport For Five Days In Creative Campaign

Australian TikTok comedian Maddy MacRae has conducted a five-day residency at Singapore’s Changi Airport as part...

Inside Creator Sports Capital’s Investment In Good Good Golf

In March, Creator Sports Capital made its most decisive move yet in the creator economy, leading...

Rockstar Games Is Expanding Creator Platform Team Ahead Of GTA VI Launch, Signaling Major UGC Push

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company...

Chipotle, Snapchat Launch Campaign For National Avocado Day

Chipotle Mexican Grill is rolling out an augmented reality (AR) promotion with Snapchat called “AvoLotto Sweepstakes”...

Sony Pictures Hires Former BBC Exec To Spearhead Digital Creator Strategy

Sony Pictures Television (SPT) has appointed Matt Ford, a former executive at BBC Studios and Channel...

Victoria’s Secret Taps Influencer Agency HelloFranses! To Lead UGC Strategy For Summer Campaign

Victoria’s Secret has appointed newly launched influencer agency HelloFranses! to spearhead user-generated content (UGC) strategy for...

JanSport’s ‘Cringe’ Comedy TikTok Strategy Drives Record Back-To-School Sales

JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy performance...

Onfolio Launches Revenue-Share Partnership Program To Scale Creator Businesses

Onfolio Holdings Inc. has introduced a new partnership program designed to accelerate growth for digital content...

Innocent Drinks Taps Marketing Agency PrettyGreen To Spearhead Gen Z-Focused Influencer Strategy

Innocent Drinks appointed PR and marketing agency PrettyGreen to deliver influencer campaigns on a project basis,...

Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs

Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...

State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition

State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...

Pacsun Taps Content Creators For Denim Campaign Targeting Gen Z After Going Viral On TikTok

Pacsun is introducing its “Denim Days” fall campaign targeting Gen Z consumers while highlighting the cohort’s...

Sweetgreen Taps Food Influencer Pierce Abernathy To Highlight Farm-To-Table Peach Campaign

Sweetgreen is partnering with social media cook and model Pierce Abernathy to promote its summer menu...

TOGETHXR, Snapchat Launch ‘Snap The Gap’ Program To Empower Nine Female Athletes As Content Creators

TOGETHXR and Snapchat have announced a new partnership called “Snap the Gap,” a content accelerator program...

WildBrain: Connecting Content Creation, Audience Engagement, And Global Licensing To Build Lasting Kids’ Franchises

WildBrain has developed an integrated business approach to building enduring kids’ franchises. The kids’ and family...

American Eagle Partners With Snapchat To Showcase 800+ Stores On Snap Map For Back-To-School Shopping

American Eagle has launched a partnership with Snapchat to feature over 800 retail locations across the...

Influencer Brand Neutonic Secures $3.7M Seed Funding To Fuel UK, U.S. Expansion

Neutonic, the nootropic beverage startup co-founded by fitness influencer James Smith and “Modern Wisdom” podcast host...

Ashvin Melwani On How Obvi Built A Creator Community Moat That Drives $100 Million In Supplement Sales

Supplement brand Obvi has systematically transformed 2,000 creators and a 100,000-member Facebook community into a defensive...

Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift

Hindustan Unilever Limited (HUL), India’s largest consumer goods company, has reduced its overall advertising and promotional...