FIFA Unveils Club World Cup Trophy On iShowSpeed Stream

FIFA President Gianni Infantino appeared on YouTube creator iShowSpeed’s livestream to unveil the official Club World...

Booking.com Moves All Affiliates To Awin: What Travel Bloggers Need To Know About ‘Termination’ Notices

Booking.com has initiated a restructuring of its affiliate program, sending “Termination of Partnership” notices to content...

Nescafé Taps TikToker Zach King as First-Ever Global Brand Influencer

Image credit: Nestlé Nestlé’s Nescafé brand has announced a global partnership with digital creator Zach King,...

Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers

Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...

Amaze Partners With Ghost Gaming As Official Merchandise Provider For Gaming Creators

Amaze Holdings, Inc. announced its subsidiary, Amaze Software, Inc., has entered a strategic partnership with Resurgens...

Why SheaMoisture Tapped Influencers To Promote New Hair Collection Launch

SheaMoisture hosted its first international brand trip in March to Montego Bay, Jamaica, to launch its...

Hawaiian Tropic Partners With Alix Earle For ‘Tana Sutra’ Summer Campaign

Hawaiian Tropic has partnered with social media influencer Alix Earle for “Tana Sutra,” a creative campaign...

Dana Malstaff’s Boss Mom Touts Community Building Approach To Business Success

Boss Mom founder Dana Malstaff has built her reputation on creating engaged communities that foster genuine...

Go Smaller To Become Bigger? Inside Glassbox Media’s Growth Strategy 

After selling his previous company, Giant Media, in 2014, media veteran David Segura took a break...

Expedia Launches ‘Trip Matching’ Feature That Turns Instagram Reels Into Travel Itineraries

Expedia has introduced “Trip Matching,” a feature that allows travelers to build itineraries based on Instagram...

Swedish PodX Group To Acquire Majority Stake In Lemonada Media, Marking U.S. Market Entry

PodX Group, a Stockholm-based international podcast company, plans to acquire a majority stake in Lemonada Media,...

Pantene Turns Expired Product Viral Moment Into ‘Unexpired’ Campaign With Influencer Alix Earle

Pantene recently launched a limited-edition “Unexpired Pantene” collection with TikTok creator Alix Earle, capitalizing on a...

From Superfans To Influencers: How Supercell Built A 300K Creator Army

Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...

International Beauty Shows Looking For Influencers To Cover World’s Largest Beauty, Spa Events

The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it...

IPG Health Taps Ex-Meta Healthcare Creative Strategy Lead To Enhance Influencer Marketing Capabilities

IPG Health has appointed Annie Foster as Group Director, Social Media Creative, to bolster the network’s...

Theme Parks Ride Influencer Wave To Fight Economic Headwinds

India’s leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...

Jack Daniel’s Names TSA As First Dedicated UK Influencer Agency

Jack Daniel’s has appointed TSA, the independent agency within Five by Five, as its first dedicated...

Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections

Heineken has launched a new campaign titled “#SocialOffSocials” featuring Joe Jonas and social media personality Seth...

AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market

AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...

Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing

Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....

BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada

BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...

LAMY Seeks To Elevate Financial Literacy Through UGC

LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...

Warner Music Exec Leon Farrell Joins Steven Bartlett’s FlightStory As Product Director

FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of...

PodcastOne Expands Network With Four New Shows From Reality TV, Social Media Stars

PodcastOne has added four new weekly podcasts to its network, bringing its total show count to...

New BAPE X KidSuper Collection Campaign Features Twitch Stars Kai Cenat, RayAsianBoy

The new BAPE KidSuper collaboration has officially launched at the Fall/Winter 2025 Paris Fashion Week, with...