L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club

L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...

Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table

Board games are making a comeback, and it’s not just family game nights driving the trend....

Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch

The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...

Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection

Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign.  The brand...

NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans

The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...

RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories

Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...

How Maybelline’s Blast From The Past Aims To Captivate Gen Z

Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...

Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote

Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...

FEC Punts On Influencer Rules – How Campaigns Are Exploiting This Massive Loophole

Political campaigns increasingly leverage social media influencers to promote candidates, exploiting a regulatory gap in campaign...

Kelce Brothers Strike $100M Deal With Amazon’s Wondery For ‘New Heights’ Podcast Expansion

Amazon’s Wondery announced a deal with NFL stars Jason and Travis Kelce for their popular podcast,...

Klook Expands Kreator Program To Turn Social Media Scrolling Into Travel Bookings

Asian travel services platform Klook is expanding its social commerce initiatives, focusing on Gen Z and...

Google’s Team Pixel Backlash: Why Influencers Are Quitting

Google’s Team Pixel program is under scrutiny due to newly introduced terms requiring participants to prefer...

Beautycon ‘24 Unveils Star-Studded Lineup With Jonathan Van Ness And Summer Fridays Founders

Beautycon announced its 2024 lineup for its annual beauty industry event, featuring hairstylist Jonathan Van Ness...

Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool

Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...

Tim Walz Makes TikTok Debut As Harris Campaign Expands Digital Strategy”

Minnesota Governor Tim Walz launched his TikTok account (@timwalz) as part of the Harris campaign’s expanded...

How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events

Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...

F1 Content Creators Forced To Rebrand Amid Cease-And-Desist Speculation

Several prominent Formula 1 (F1) content creators are abruptly changing their online identities, sparking speculation about...

200 TikTokers, Instagrammers Crash The DNC: Why Politicians Are Courting Influencers

The Democratic National Convention Committee (DNCC) announced that it will grant media credentials to 200 social...

TAT Connex: New Platform Bridges Influencers With Thai Tourism Industry

The Tourism Authority of Thailand (TAT) launched TAT Connex, a new influencer marketing platform to boost...

Trip.com’s New Bangkok Live Streaming Center To Showcase Thai Tourism And Travel Deals

Trip.com Group launched its Asia Live Streaming Center in Bangkok to showcase Thailand’s tourism offerings through...

The Surprising Ingredient Behind Influencer-Founded Bloom Nutrition’s 12B TikTok Views

Bloom Nutrition, a supplements company founded by fitness influencer Mari Llewellyn, reports that its products have...

Why MakeMyTrip’s Latest Ads Feature Hindi-Speaking Foreign Influencers

Indian online travel company MakeMyTrip launched a new advertising campaign featuring non-Indian content creators who speak...

EKU Athletics Unveils New Influencer-Powered NIL Marketplace

Eastern Kentucky University (EKU) Athletics launched the EKU Colonels Marketplace Exchange, a new platform to connect...

This Skincare Brand’s Product Turns TikTok Snark Into Self-Empowerment

SkinCeuticals, a skincare brand known for its vitamin C serums, launched a new anti-wrinkle product called...

Logan Paul’s Prime Faces Major Lawsuit: $68M At Stake In Bottling Dispute

Prime Hydration LLC, the sports drink company founded by influencers Logan Paul and KSI, is facing...