Go Smaller To Become Bigger? Inside Glassbox Media’s Growth Strategy 

After selling his previous company, Giant Media, in 2014, media veteran David Segura took a break...

Expedia Launches ‘Trip Matching’ Feature That Turns Instagram Reels Into Travel Itineraries

Expedia has introduced “Trip Matching,” a feature that allows travelers to build itineraries based on Instagram...

Swedish PodX Group To Acquire Majority Stake In Lemonada Media, Marking U.S. Market Entry

PodX Group, a Stockholm-based international podcast company, plans to acquire a majority stake in Lemonada Media,...

Pantene Turns Expired Product Viral Moment Into ‘Unexpired’ Campaign With Influencer Alix Earle

Pantene recently launched a limited-edition “Unexpired Pantene” collection with TikTok creator Alix Earle, capitalizing on a...

From Superfans To Influencers: How Supercell Built A 300K Creator Army

Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...

International Beauty Shows Looking For Influencers To Cover World’s Largest Beauty, Spa Events

The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it...

IPG Health Taps Ex-Meta Healthcare Creative Strategy Lead To Enhance Influencer Marketing Capabilities

IPG Health has appointed Annie Foster as Group Director, Social Media Creative, to bolster the network’s...

Theme Parks Ride Influencer Wave To Fight Economic Headwinds

India’s leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...

Jack Daniel’s Names TSA As First Dedicated UK Influencer Agency

Jack Daniel’s has appointed TSA, the independent agency within Five by Five, as its first dedicated...

Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections

Heineken has launched a new campaign titled “#SocialOffSocials” featuring Joe Jonas and social media personality Seth...

AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market

AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...

Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing

Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....

BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada

BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...

LAMY Seeks To Elevate Financial Literacy Through UGC

LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...

Warner Music Exec Leon Farrell Joins Steven Bartlett’s FlightStory As Product Director

FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of...

PodcastOne Expands Network With Four New Shows From Reality TV, Social Media Stars

PodcastOne has added four new weekly podcasts to its network, bringing its total show count to...

New BAPE X KidSuper Collection Campaign Features Twitch Stars Kai Cenat, RayAsianBoy

The new BAPE KidSuper collaboration has officially launched at the Fall/Winter 2025 Paris Fashion Week, with...

Dubai Tourism Partners With Beautiful Destinations To Train Next Generation Of Travel Content Creators

Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has launched the Beautiful Destinations Academy in...

Cartex Launches New Creator Hub In Dubai

Cartex, a fintech marketplace, has opened its Middle East headquarters in Dubai, UAE, with a dedicated...

Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements

Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...

The In-Person Advantage: How Eryn Vargo Built Mom Commerce Media by Connecting Mothers and Businesses Face-to-Face

Mom Commerce Media generated enough revenue to triple its business since 2021 by implementing a strategy...

L’Oréal Appoints WPP Beauty Tech Labs As Exclusive Influencer Agency For ANZ Portfolio

L’Oréal announced the appointment of WPP Beauty Tech Labs as its exclusive advocacy and influencer agency...

“Doing Things” Taps Content Creator Jake Krantz As Creative Director

Doing Things has appointed content creator Jake Krantz as Creative Director of its newly formed talent...

L’Oréal DACH Launches Multi-Brand Loyalty Platform For Micro Influencers

L’Oréal DACH introduces LOREALISTAR, a multi-brand loyalty platform targeting micro and nano influencers with as few...

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...