e.l.f. Cosmetics Breaks New Ground: First Beauty Brand To Offer Real-World Shopping On Roblox

e.l.f. Cosmetics is launching real-world commerce within its Roblox experience, e.l.f. UP!, pushing forward in the...

Inside Gannett’s Digital Transformation: Why 20,000 Influencers Are Suddenly Part Of Their Ad Offering

Gannett, the media company behind USA Today and over 200 local publications, is making a significant...

From Selfie Sticks To Hidden Gems: AirAsia’s Latest Influencer Marketing Strategy Featuring “Kudasi” Girl

AirAsia has unveiled its latest marketing initiative, the “Go Somewhere Different” campaign. The campaign features travel...

White House Turns To TikTokers To Save Biden’s Campaign? August Conference Revealed

The White House plans to host a conference with internet personalities in August, potentially aiming to...

Decked Media’s Adorian Deck Challenges YouTube-First Mindset

Decked Media CEO Adorian Deck, known online as the “facts guy,” is changing how content creators...

Portal A Strategy Chief Aditi Rajvanshi Reveals the Middle Ground Between Ads and Brand Love

Aditi Rajvanshi is Head of Strategy at Portal A, a creative agency making waves in the...

Shein UK Debut: Why This Controversial Retailer Might Swap Wall Street For London

Fast fashion giant Shein has filed confidential paperwork with UK regulators, sources close to the process...

Jessica Simpson’s Tuna Mix-Up Strikes Again: How Chicken Of The Sea Turned A 20-Year-Old Gaffe Into Marketing Gold

Chicken of the Sea‘s latest campaign, featuring Jessica Simpson, is generating significant attention and sales, according...

Rubix Foods’ New Influencer Network Taps Into 5 Million Gen Z Followers For Fresh Restaurant Flavors

Rubix Foods, a flavor and functional ingredients provider to restaurants, announced the launch of its NEXT...

Smosh CEO Alessandra Catanese Reveals How the Comedy Brand Stays Relevant in 2024

Alessandra “Ale” Catanese, CEO of digital comedy brand Smosh, is steering the long-standing company through creator...

Millennials And Gen Z: The Real Reason Behind Ottawa Spending $1.7M On Influencers

The Canadian federal government is turning to social media influencers to connect with younger audiences, spending...

This Influencer-Founded Tanning Cream Caught Sephora’s Eye

Lux Unfiltered, a beauty brand founded by social media influencer Sivan Ayla, will launch at Sephora...

Beyond The Gloss: How Kiki Quesada Is Redefining What It Means To Be A Young Entrepreneur

20-year-old Makena “Kiki” Quesada stands out as a rising star in the world of content creation....

Seattle’s $20,000 Social Media Showdown Has Digital Pros Racing Against The Clock

QSeattle Interactive Conference (SIC) and Thece have launched a social media challenge for digital interactive professionals,...

Chipotle’s ‘Celebrity Card’ Now Within Reach for Creative Fans

Chipotle Mexican Grill has opened applications for its “celebrity card,” a long-standing perk previously reserved for...

How Lenovo Got 50+ ASMR Creators To Organically Showcase Their Tablets

In an innovative influencer marketing play, global technology company Lenovo worked with talent agency MANA Group...

DNC’s Surprising Move: Why Social Media Influencers Are Getting Press Passes For 2024

The Democratic National Convention (DNC) announced a decision to grant press credentials to social media influencers...

How Cetaphil Is Tapping “Dadfluencers” to Market Skincare to Men

Drugstore skincare brand Cetaphil is pursuing a new marketing strategy to reach male consumers who are...

BBC’s Talent Quest: Creators Have a Chance to Shape Global Digital Narratives

BBC Studios is broadening its efforts to discover and develop emerging digital content creators by expanding...

Lecrae, Olivia Dunne, And More: NBCUniversal’s Enlisting A Star-Studded Lineup Of 27 Creators For The Paris Olympics

NBCUniversal unveiled an unconventional approach to covering the Olympic Games in Paris 2024. It partnered with...

Creators Take Center Stage: Forbes And Walmart Partner For First-Ever Creator Upfronts In L.A.

On Wednesday, Forbes announced its inaugural Creator Upfronts In Partnership With Walmart Creator, scheduled for October...

Sin City’s MGM Reinvents Itself Again By Naming Viral Nation As Marketing Maestros

MGM Resorts International, the Las Vegas-based global hospitality and entertainment giant, has named Viral Nation as...

Starbucks To Spark Connections Through Storytelling With New Content Venture

Starbucks announced the launch of Starbucks Studios, a new initiative to produce original entertainment content aimed...

8 Weeks To Social Media Success: Lemongrass Unveils Springboard For Optimized Travel Content And Influencer Strategies

UK-based marketing agency Lemongrass has unveiled a new 8-week “Springboard” program to help travel brands optimize...

Colgate Bets Big On The Future Of Audio With Major Steven Bartlett Podcast Partnership

Colgate is making a strategic foray into podcast advertising in the UK market. The toothpaste giant,...