How Maybelline’s Blast From The Past Aims To Captivate Gen Z

Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...

Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote

Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...

FEC Punts On Influencer Rules – How Campaigns Are Exploiting This Massive Loophole

Political campaigns increasingly leverage social media influencers to promote candidates, exploiting a regulatory gap in campaign...

Kelce Brothers Strike $100M Deal With Amazon’s Wondery For ‘New Heights’ Podcast Expansion

Amazon’s Wondery announced a deal with NFL stars Jason and Travis Kelce for their popular podcast,...

Klook Expands Kreator Program To Turn Social Media Scrolling Into Travel Bookings

Asian travel services platform Klook is expanding its social commerce initiatives, focusing on Gen Z and...

Google’s Team Pixel Backlash: Why Influencers Are Quitting

Google’s Team Pixel program is under scrutiny due to newly introduced terms requiring participants to prefer...

Beautycon ‘24 Unveils Star-Studded Lineup With Jonathan Van Ness And Summer Fridays Founders

Beautycon announced its 2024 lineup for its annual beauty industry event, featuring hairstylist Jonathan Van Ness...

Traackr CEO Reveals How Brands Can Boost Influencer Results 4x With New Analytics Tool

Brands and creators dance in perfect harmony, their partnerships yielding four times the results of their...

Tim Walz Makes TikTok Debut As Harris Campaign Expands Digital Strategy”

Minnesota Governor Tim Walz launched his TikTok account (@timwalz) as part of the Harris campaign’s expanded...

How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events

Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...

F1 Content Creators Forced To Rebrand Amid Cease-And-Desist Speculation

Several prominent Formula 1 (F1) content creators are abruptly changing their online identities, sparking speculation about...

200 TikTokers, Instagrammers Crash The DNC: Why Politicians Are Courting Influencers

The Democratic National Convention Committee (DNCC) announced that it will grant media credentials to 200 social...

TAT Connex: New Platform Bridges Influencers With Thai Tourism Industry

The Tourism Authority of Thailand (TAT) launched TAT Connex, a new influencer marketing platform to boost...

Trip.com’s New Bangkok Live Streaming Center To Showcase Thai Tourism And Travel Deals

Trip.com Group launched its Asia Live Streaming Center in Bangkok to showcase Thailand’s tourism offerings through...

The Surprising Ingredient Behind Influencer-Founded Bloom Nutrition’s 12B TikTok Views

Bloom Nutrition, a supplements company founded by fitness influencer Mari Llewellyn, reports that its products have...

Why MakeMyTrip’s Latest Ads Feature Hindi-Speaking Foreign Influencers

Indian online travel company MakeMyTrip launched a new advertising campaign featuring non-Indian content creators who speak...

EKU Athletics Unveils New Influencer-Powered NIL Marketplace

Eastern Kentucky University (EKU) Athletics launched the EKU Colonels Marketplace Exchange, a new platform to connect...

This Skincare Brand’s Product Turns TikTok Snark Into Self-Empowerment

SkinCeuticals, a skincare brand known for its vitamin C serums, launched a new anti-wrinkle product called...

Logan Paul’s Prime Faces Major Lawsuit: $68M At Stake In Bottling Dispute

Prime Hydration LLC, the sports drink company founded by influencers Logan Paul and KSI, is facing...

Gymshark Taps Fitness Influencer Whitney Simmons As Creative Director Of Adapt Line

UK-based fitness apparel company Gymshark announced the appointment of fitness influencer Whitney Simmons as the first-ever...

Dre Hopkins And Cinnaholic Launch Exclusive ‘King Of Dallas’ Cinnamon Treat

Cinnaholic, a cinnamon roll chain with over 100 locations across the U.S. and Canada, is collaborating...

Influencer-Led Summer Fridays Secures Major Investment From TSG

Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...

Adidas Joins Fortnite With Exclusive In-Game Fashion Collection

Epic Games’ Fortnite announced an official collaboration with Adidas. This partnership introduces a new line of...

Influencer Alert: Cameo’s Legal Battle Reveals Hidden Risks In Paid Endorsements

Cameo, the platform known for celebrity video messages, agrees to a $100,000 settlement with 30 state...

How Lemonada Media’s Hit Podcasts Are Transforming Into Must-Read Books

Podcasting company Lemonada Media is expanding into book publishing through a new partnership with Simon &...