How Kopari And Ella Halikas Are Bringing Brands Closer To Fans With Exclusive Events

Beauty brand Kopari is introducing a new approach to influencer marketing by inviting followers to exclusive...

F1 Content Creators Forced To Rebrand Amid Cease-And-Desist Speculation

Several prominent Formula 1 (F1) content creators are abruptly changing their online identities, sparking speculation about...

200 TikTokers, Instagrammers Crash The DNC: Why Politicians Are Courting Influencers

The Democratic National Convention Committee (DNCC) announced that it will grant media credentials to 200 social...

TAT Connex: New Platform Bridges Influencers With Thai Tourism Industry

The Tourism Authority of Thailand (TAT) launched TAT Connex, a new influencer marketing platform to boost...

Trip.com’s New Bangkok Live Streaming Center To Showcase Thai Tourism And Travel Deals

Trip.com Group launched its Asia Live Streaming Center in Bangkok to showcase Thailand’s tourism offerings through...

The Surprising Ingredient Behind Influencer-Founded Bloom Nutrition’s 12B TikTok Views

Bloom Nutrition, a supplements company founded by fitness influencer Mari Llewellyn, reports that its products have...

Why MakeMyTrip’s Latest Ads Feature Hindi-Speaking Foreign Influencers

Indian online travel company MakeMyTrip launched a new advertising campaign featuring non-Indian content creators who speak...

EKU Athletics Unveils New Influencer-Powered NIL Marketplace

Eastern Kentucky University (EKU) Athletics launched the EKU Colonels Marketplace Exchange, a new platform to connect...

This Skincare Brand’s Product Turns TikTok Snark Into Self-Empowerment

SkinCeuticals, a skincare brand known for its vitamin C serums, launched a new anti-wrinkle product called...

Logan Paul’s Prime Faces Major Lawsuit: $68M At Stake In Bottling Dispute

Prime Hydration LLC, the sports drink company founded by influencers Logan Paul and KSI, is facing...

Gymshark Taps Fitness Influencer Whitney Simmons As Creative Director Of Adapt Line

UK-based fitness apparel company Gymshark announced the appointment of fitness influencer Whitney Simmons as the first-ever...

Dre Hopkins And Cinnaholic Launch Exclusive ‘King Of Dallas’ Cinnamon Treat

Cinnaholic, a cinnamon roll chain with over 100 locations across the U.S. and Canada, is collaborating...

Influencer-Led Summer Fridays Secures Major Investment From TSG

Summer Fridays, the beauty brand founded by influencers Marianna Hewitt and Lauren Ireland in 2018, secured...

Adidas Joins Fortnite With Exclusive In-Game Fashion Collection

Epic Games’ Fortnite announced an official collaboration with Adidas. This partnership introduces a new line of...

Influencer Alert: Cameo’s Legal Battle Reveals Hidden Risks In Paid Endorsements

Cameo, the platform known for celebrity video messages, agrees to a $100,000 settlement with 30 state...

How Lemonada Media’s Hit Podcasts Are Transforming Into Must-Read Books

Podcasting company Lemonada Media is expanding into book publishing through a new partnership with Simon &...

Olympic Esports Games: Why the IOC Is Creating A ‘New Dedicated Structure’ For 2025

On July 23, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games,...

The Pacsun Collective Taps Content Creators To Capitalize On Fashion Marketing Trends

Fashion retailer Pacsun unveiled its Fall 2024 “Better in Baggy” campaign, utilizing content creators from its...

Virtual Influencer Or Ethical Misstep? SheerLuxe’s AI Experiment Loses Thousands Of Followers

SheerLuxe, a popular UK lifestyle and fashion magazine, faces backlash after introducing an AI-generated “fashion and...

Las Vegas’s Secret Influencer Army: 100+ Paid To Hype Sin City

The Las Vegas Convention and Visitors Authority (LVCVA) has contracted over 240 influencers since January 2022,...

2,000+ Brands, One Platform: Binghamton’s New Approach To Student-Athlete NIL Success

Binghamton University’s Division of Athletics announced a partnership with MOGL as its exclusive NIL (Name, Image,...

VidCon Cancels Baltimore, Doubles Down On Anaheim

VidCon, the world’s leading event for digital creators and fans, has canceled its Baltimore 2024 event...

Southwest Airlines Unveils New 14-Week Program Featuring 10 TikTok Creators, Endless Travel Possibilities

On Wednesday, Southwest Airlines announced a shoppable flights program, leveraging ten TikTok creators to inspire travel...

Paint Wars: 8 Influencers Are Transforming Homes And Lives With Just Tape

The ninth annual FrogTape Paintover Challenge is underway. Eight DIY influencers compete to create standout home...

Project 2025 Vision For America: Some Creators Praise It, Others Fear It

Young content creators are driving the conversation around Project 2025, a conservative policy blueprint for the...