Paramount Global Exploring Selling Creator Economy Convention VidCon 

Paramount Global has hired investment bank Oaklins DeSilva+Phillips to explore the potential sale of VidCon, an...

OGIO Taps Golf Influencer To Promote Bag Range Launch In Europe 

OGIO Europe has reinforced its golf ambassador roster by partnering with James Robinson, one of the...

Later CEO Scott Sutton Announces Creator Podcast With “Love Is Blind’s” Kwame Appiah 

Later, a social media management and influencer marketing platform is launching “Beyond Influence,” a new podcast...

Ziff Davis Shopping Taps Influencer Network Mom Media To Ramp Up Its Retail Business

Ziff Davis Shopping has announced a strategic partnership with influencer network Mom Media. The collaboration gives...

Cannes Lions Unveils A Creator Pass To Lure Influencers To The Advertising Festival  

The Cannes Lions advertising festival announced it has partnered with Viral Nation, a marketing and talent...

Uber Eats Enables Its 1 Million Merchants To Showcase Their Food Via A New Short-Video Feed

Uber Eats has unveiled a short-form video feed similar to TikTok to help restaurants showcase their...

Warner Bros. Sold Rooster Teeth’s Roost Podcast to Talent Agency Managing MrBeast, Kai Cenat

Warner Bros. Discovery has sold Rooster Teeth’s Roost Podcast Network to Night, a talent management company...

Beauty Brand Geske Taps Megan Fox And Charlie D’Amelio To Spearhead Its Global Brand Awareness Campaign

German beauty brand Geske, known for fusing engineering, skincare, and AI technology, has launched a multi-phase...

Mad Rabbit Taps Nearly 8,000 Brand Ambassadors To Promote Its Tattoo Care Products

Tattoo care brand Mad Rabbit has tapped nearly 8,000 followers to serve as brand ambassadors.  Founded...

Influencers Chosen To Unveil KitKat’s New Flavors In Hershey’s Bold Marketing Move

Confectionery giant Hershey’s has embarked on an influencer marketing strategy to promote its latest product novelties...

How YouTube Sensations Brought Universal Appeal To Smoothie King’s New Limited Edition Drink

Smoothie King has partnered with the YouTube entertainment group Dude Perfect to launch a new, limited-edition...

Inside The Bold Strategy Using Humor To Win Over Skeptical Meat-Eaters One Video At A Time

Social media influencers Jaxon and Lachlan Fairbairn partner with Australian Good Meat, a program launched by...

Behind This Pet Food Brand’s Bizarre Cat Influencer Marketing Stunt To Launch Ultra-Premium Wet Food Line

Mars Inc.’s Sheba brand has announced the launch of its new Gravy Indulgence Entrées cat food...

Blue Heaven’s Skincare-Infused Makeup Line “&” Gets A Festive Boost With AnyMind Group’s Influencer Campaign

AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, announced it has successfully...

How Unilever Leveraged The Popularity Of Beauty Influencer To Promote New Product Line

Unilever PLC has turned to social media influencer Sofia Richie Grainge to promote its new Nexxus...

The Secret Weapon Behind Lululemon’s Biggest Competitor’s Explosive Growth? 12,000+ Athlete Ambassadors

California-based athletic apparel brand Vuori strategically partners with college athletes and influencers to promote its products...

Brewing An Influencer Storm: Iconic Beer Brand Taps In With New Agency Of Record

Duvel Moortgat UK, the family-owned brewery group behind acclaimed craft beer brands like Duvel and Chouffe,...

Brokerage Hit With Record $850K Penalty For Unleashing Unchecked ‘Finfluencer’ Campaign

Regulators crack down on misleading investing advice spread through social media influencers. Brokerage app M1 Finance...

How A Californian Grocery Store Chain Capitalized On A Viral TikTok Trend Involving Mini Totes

Trader Joe’s mini canvas tote bags have taken TikTok by storm. A humble $2.99 mini bag...

ASOS Insiders Make Comeback: British Fast-Fashion Retailer Relaunches Influencer Program 

ASOS, the British online fast-fashion and cosmetics retailer targeting trend-conscious youth in their twenties is relaunching...

Inside The Australian Government’s Vape Crackdown: Emergence Of Influencer-Led Anti-Vape Campaigns 

The Australian government is taking a proactive approach to fight off vaping and misinformation among young...

Influencer Farming: John Deere’s Bold Strategy To Redefine Agriculture’s Image 

John Deere, the iconic American agricultural machinery company, is embarking on an innovative marketing campaign that...

Travel Giant GetYourGuide Bets Big On TikTok Despite Potential U.S. Ban

Leading digital travel experience provider GetYourGuide is building up its social media presence by hiring a...

WWE Taps Gen Z Audience With Logan Paul & KSI’s PRIME Hydration Partnership 

WWE strikes a new global partnership with Logan Paul and KSI’s PRIME Hydration beverage brand. The...

400M Views & Counting: Why ESPN’s Bet on an All-Female Creator Network Is Paying Off Big 

ESPN unveils its second Creator Network class, making waves as the first major media entity to...