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All About The Dolls Kill Influencer Program


All About The Dolls Kill Influencer Program

When it comes to unique fashion items, Dolls Kill always delivers the goods. If you’re a fashion lover who loves to use clothing as a creative outlet for self-expression then becoming a Dolls Kill influencer might be the perfect fit for you.

Here’s how you can get in on the action and become a Dolls Kill brand ambassador.

What is Dolls Kill?

Per Inc. Magazine in 2014, Dolls Kill is the “Fastest Growing Retailer” in the global online fashion marketplace. Operating out of San Fransisco, and being named one of the “Top Companies” there, the fashion brand sells everything from shoes to clothing and accessories. 

The Dolls Kill categorized collections are separated by personas such as Kawaii, Punk, Goth, Streetwear, & Festival. It should be known that in 2018 they acquired the license to operate the brand Delia’s which was made popular in the 1990s, and is a sub-label.

Co-founded by a former DJ named Shoddy Lynn and her husband Bobby Farahi in 2011. The couple started their venture with Dolls Kills after Farahi Sold his broadcasting and monitoring business called Multivision Inc., which he sold in 2005 to Bacons Information. 

Since the sale of Multivision and the launch of Dolls Kill, the couple has reported that the business has been profitable since day one. Lynn’s background in eCommerce originally started when she was selling clothing online via eBay. She also stemmed inspiration from her time DJing and touring various music festivals. 

In the beginning Dolls Kill started off by selling fun and eccentric clothing and accessories, before they expanded into more mainstream fashion items and clothing collections. 

Who are the Dolls Kill influencers, and What Do They Do?

As stated before, the best part of Dolls Kill is the individuality given because of the subcultures created by the brand. Whether you identify within the Punk Rock, Grunge, Goth, or Techno subcultures, you’re able to truly be yourself. This translates seamlessly into influencers, or “dolls” as the company calls them, and allows them to work with a wide range of content creators from different places and walks of life.

This ultimately means that the brand is able to reach a wider audience thanks to catering to each unique subculture both in their marketing messaging and clothing collections.

This concept is worded perfectly by Dolls Kill CEO Mr. Farahi: 

“It’s a real girl. It’s authentic. We give the reins to these people to be themselves, whether in videos or the way we shoot product or editorial.”

What are the Dolls Kill Influencer Requirements?

In all honesty, we struggled to find any legitimate data on what Dolls Kill is currently paying their influencers, or where to pitch them for collaboration opportunities. 

Their brand ambassadors are headhunted by a company representative. Can the same be said about influencers? Who knows. But, if you’re interested in pitching Dolls Kill then you can reach out to them via the email they provide on their website.

Truthfully, the main difference between an influencer collab and affiliate marketing is free goodies. Influencers will most likely be given a swag box to showcase to their audience, whereas affiliates will have to create content with clothing they already own and have purchased themselves. That’s why it’s important to make sure that you’re applying for programs or pitches with companies that you already love!

All About The Dolls Kill Influencer Program

Dolls Kill also has an affiliate program that offers great perks:

  • A commission earning 8% of sales
  • A 30-day cookie period

It’s a super simple application process. All you need to do is go to the link we provided above and fill in your information. The brand states that they review each application, which means it may take a day or two to hear back from them regarding your approval. But don’t worry, good things take time!

How to Promote Dolls Kill Products as an Influencer and Make Money

Becoming an Dolls Kill affilite partner or brand ambassador can help you make an income as a social media content creator. Their unique clothing collections paired with their awesome community are fantastic points that you can leverage when considering how to sell the brand to your audience.

All About The Dolls Kill Influencer Program

Before we jump in and check out some examples of how influencers are promoting Dolls Kill on social media, it’s important to remember that the main part of being a successful influencer is staying authentic to your personal brand. There’s no point in collaborating with companies who don’t align with your vision and that of your audiences. You’ll be doing more harm to your profile analytics and engagement than good!

Let’s take a look at some content examples from influencers.

How Influencers Promote Dolls Kill on Youtube

Here are some of the ways that influencers are promoting Dolls Kill on Youtube:


Vendesminia has a Youtube channel with over 20 thousand subscribers where she shares her goth fashion hauls and makeup tutorials. In her Dolls Kill haul she shares different outfits with her audience, and not only showcases the products but also tries them on and gives her honest opinion. 

Danielle Cohn vlogs

Danielle’s Youtube channel focuses on vlogging and she routinely shares lifestyle content and hauls. In her Dolls Kill haul she can be seen trying on a bunch of outfits and sharing her thoughts. 

Legna Hernandez

Legna is a South American influencer with a whopping 822 thousand subscribers on Youtube alone. The type of content she posts is primarily lifestyle and vlogging, within that category, there’s also a bunch of clothing haul videos on her channel too. 

In her Dolls Kill haul she’s seen sharing her collection of shoes with her audience. Some of which is crazy impressive!

How Influencers Promote Dolls Kill on Instagram

Let’s start our Instagram roundup with a content creator who needs no introduction and is featured various times in this guide – Vesmedinia.

This influencer boasts a whopping 157 thousand followers on Instagram, she’s based in Spain and shares content related to goth style and makeup. 

In her recent Dolls Kill reel she can be seen quickly panning up and down with the camera at her reflection in the mirror, showcasing the brand’s clothing and the overall outfit she’s created.

Here we have natalienightwolf who is a Youtuber, model, and foodie with 229 thousand followers on Instagram. 

In her recent video, she can be seen showing off her dress and booties from Dolls Kill. 

Lastly, for our Instagram roundup, we’ve got angelpolishgoth who is a goth micro-influencer. She shares a lot of still images on her Instagram where she showcases the products, but very seldom does she appear in her content. 

In her recent image post, she snapped a cool picture of her shoe collection and tagged Dolls Kill.

How Influencers Promote Dolls Kill on TikTok

Lastly, let’s check out some of the ways that influencers are promoting Dolls Kill on TikTok:

First up we’ve got xojulesxox who shared a Dolls Kill haul on TikTok. She states at the beginning of the video that the brand sent her a box of freebies so that she’d create content wearing the outfits, but she’s too excited and wanted to show her audience already.

Here we can see pretty.little.doll, Lara, shares some Dolls Kill outfits in a haul-style video where she’s trying on and modeling the fits without showing her face. This allows the viewers focus to not be distracted by anything and be solely focused on the garments.

Lastly, Malin posted a whole unboxing video showcasing the freebies that the brand sent her.


Hopefully, this article has provided you with all the information you need regarding Dolls Kill affiliate and brand ambassador programs, and how you can go about promoting their trendy products thanks to the many influencer post examples we shared in our roundup. 

So go for it, and get started with your Dolls Kill promoting today!

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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