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All About the Missguided Influencer Program


All About the Missguided Influencer Program

UK-based retailer Missguided is a fashion-forward brand, focusing on female customers in the Millennial and Gen Z age ranges. Missguided is inclusive and shares content from influencers of a variety of body types and ethnic backgrounds. Brand ambassadors and affiliates can earn commission on sales and get access to exclusive partnerships. Keep reading to learn more about the Missguided influence program.

Would you like to represent a fashion-forward clothing brand and earn commission on sales? Read on to learn more about the Missguided influencer program and how to become an official affiliate partner. 

About the Missguided Influencer Program

Missguided is a UK-based clothing retailer. The company was founded in 2009 by Nitin Passi, who started his career in the New York fashion industry. In 2015, Missguided partnered with big-name retailers Nordstrom and Selfridges who carried some of their pieces. The brand also launched a men’s line of clothing in 2017 under the name Mennace. 

All About the Missguided Influencer Program

In 2022, the brand was acquired by Frasers Group, who also owns the company’s sister brand I Saw It First. Since the brand launched, it has expanded its clothing line to include lingerie and nightwear as well as wedding dresses. Some of Missguided’s most noteworthy collaborations include projects with model Sofia Richie, Playboy, and singer Amber Rose.

All About the Missguided Influencer Program

Who Are the Missguided Influencers and What Do They Do?

Although Missguided works with professional models, the brand primarily features their influencers and brand ambassadors on their social media accounts. The brand is inclusive and shares content from influencers of a variety of body types and ethnic backgrounds. Here, Naomi Native models a string bikini and a green party dress. 

In this photo, influencer Selina Groetzner strikes several poses in a green and pink Missguided mini dress. The dress is also from a collaboration the brand did with Playboy. 

Beauty blogger Jasmine shows off a green Missguided blazer dress in this Instagram post. Jasmine accents the dress with a pair of black sunglasses, jewelry, and a hot pink purse. 

What Are the Missguided Influencer Requirements?

Currently, there is no information listed on the Missguided website about an official influencer program. However, in a recent article from Cure Media, Missguided’s head of brand marketing offers some insights into how the brand works with their ambassadors. The company targets the Millennial and Gen Z generations and they seek to bring that population’s “tone of voice and authenticity” to their social media strategy. 

According to the article, Missguided prefers to work with influencers who have a knack for creating content that’s beyond their scope. For example, since the brand is based in the UK, they look to warmer locations like Los Angeles and Miami to partner with influencers who love to model swimwear. Missguided also works with influencers of all audience sizes and has committed to bringing in more diversity and inclusion. 

How to Promote Missguided Products as an Influencer and Make Money

Although there is nothing posted on the Missguided website, the brand does have an affiliate program where influencers can receive commission on sales. According to affiliate program manager Affko, Missguided affiliates are entitled to the following benefits:

  • Up to 6% commission on sales
  • 30-day cookie duration
  • Opportunities for exclusive partnerships with the brand
  • Regular affiliate commission updates
  • Access to updated feeds and banners

Influencers can sign up to become a Missguided affiliate partner through affiliate management sites like Sovrn Commerce and Awin

How Influencers Promote Missguided on TikTok

The official Missguided TikTok account features brand ambassadors and affiliate partners who use the hashtag #missguided. Here, fashion and beauty influencer Amy Edz models several holiday or vacation looks from the brand. She uses a clever editing trick with her mirror to show off matching sets, dresses, and a cover up. 

@missguided Holiday: booked ✔️ Use code GIMME45 to get 45% off @amy_edz looks #missguided ♬ original sound – Missguided

Curvy influencer Holly Marston shows her audience what a couple of Missguided’s bikinis look like on a UK size 18. Holly models both an orange string bikini and a snake print two piece. 

@missguided Use code GIMME45 for 45% off ✨🤝 @hollymarstonn #missguided #swimwear #midsizefashion ♬ CAP – Burrell

In this video, Olivia Calabio models various all-blue going out looks from Missguided. Outfits include a spaghetti strapped maxi dress with side cut outs, a royal blue jacket paired with a black mini dress, and a casual light blue cardigan maxi dress. 

@missguided Category is: blue 🦋🐳 Shop all of @allthingsolive ‘s looks on site rn #missguided ♬ original sound – Missguided

How Influencers Promote Missguided on Instagram

The Missguided Instagram account has over nine million followers and features both influencer partners and professional photo shoots for various marketing campaigns. In this photo of Manchester-based @rhiwanders, we see a pair of Missguided’s black leather trousers paired with a cozy jacket for a winter day on the town. Rhi completes the look with a fuzzy handbag and casual sneakers. 

Here, digital creator @sheeeeoo puts together a look for every Winter season event with several pieces from Missguided. She models an off-the-shoulder green mini dress, a strappy black dress with sparkly trim, and a gold sequin mini dress. 

Entrepreneur Hanadi Diab shows off a business casual daytime look in this Instagram photo. Hanadi is wearing a black mini dress paired with a gray blazer of the same length. She compliments the outfit with a pair of sunglasses and over-the-knee black boots with a chunky sole. 

How Influencers Promote Missguided on YouTube

Influencer partners and brand ambassadors frequently use their YouTube platforms to model clothing from the labels they work with. In this Spring Missguided try-on haul, lifestyle vlogger Miss Rylee Jade gives her opinion on several pieces from the brand. Outfits include a denim dress, a ribbed black dress paired with a blazer, and distressed jeans with a white tank top. 

Here, influencer Toni-Ann shares her thoughts on a Spring/Summer haul. She models a number of looks, including a bright blue suit with a colorful print top, a cropped halter top and jeans, and a casual matching set.

In this try-on video, plus-sized fashion influencer Marleen showcases some of Missguided’s pieces for the Spring season. Marleen models and reviews several pairs of trousers, a red blazer dress, and a bright pink top. 


If you’re interested in representing a trendy fashion brand who caters to the Millenial and Gen Z crowd, a partnership with Missguided may be right for you. To sign up as an official affiliate partner, start by creating an account with Awin or Sovrn. Learn more about the Missguided affiliate program here

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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