Vital Proteins is the collagen brand that took the world by storm. If you’re a health and wellness content creator then you’ve more than likely already heard of them. I mean, it’s pretty hard to escape Vital Proteins seeing as they’re in nearly every store nationwide!
So exactly what is Vital Protein’s influencer program? In this guide, we’ll be going over all the FAQs and things you should know before joining.
What is Vital Proteins?
In 2013 Vital Proteins was founded by Kurt Seidensticker who believed in the power of collagen and whole-food-based nutrition, for sustaining natural health long-term.
This product spanned across over 20,000 retailers and was one of the main occupants of space in stores such as Whole Foods and Costco and featured in Target as well as Urban Outfitters. They also produced a travel-sized packaging option when collaborating with Sephora for their checkout section next to the lipgloss and skin masks.
Vital Proteins hasn’t stopped there though, they have cleverly made their way into the hospitality market as well. In LA’s Erewhon market, they collaborated with cafes so that baristas will add a shot of Vital Proteins to your coffee. This has made such a wave that it’s rippling into airlines as well and will be offered on JetBlue flights. Aside from that, it’s also available for purchase at WeWork and Drybar, you could say it made its way almost everywhere.
This is exactly why Vital Proteins is the leading collagen brand in the US. Since being acquired in 2020 by Nestle Health Sciences Vital Proteins has shown why having a distinct need of individuals is important to their success, and the empowerment of living on whole-food-based lifestyle can offer to people through their customizable subscription program.
Vital Proteins has seen tremendous growth recently in its subscription program, like many eCommerce programs. In 2020 they launched a marketing strategy that included the utilization of digital direct-to-customer channels, alongside a campaign spearheaded by the collaboration of Jennifer Aniston. This had a lot of success in Q4 of that year, for Vital Proteins, reaching record highs in subscription revenue and customers.
Who are the Vital Proteins influencers, and what do they do?
Over the years Vital Proteins has had its success and with that comes market competition. That would normally be a concern, but the fact is that Vital Proteins is ahead of the game because they’re the original brand that created and paved the way in the market.
Being the first trendsetters they were able to pick up celebrity and fashion influencers early on and have not let up since. Originally signing A-listers such as Jennifer Aniston and Olivia Culpo, the former Miss Universe, to promote their brand online.
They’ve also been able to land some great collabs in the space as well. When Kourtney Kardashian launched her lifestyle brand “Poosh”, she ended up partnering with Vital Proteins to help her develop a collagen powder for her audience. Some of the notable flavors were Matcha Latte Collagen Vibes and the before-bed Pink Moon Milk which had added melatonin.
Images from Poosh.com by @rocksea
In 2022, Vital Proteins teamed up with Addison Rae for their Every Moment is Vital campaign.
They also collaborated with popular lifestyle and wellness influencers, such as the Austin-based British model and momfluencer Iskra Lawrence, Chase Tucker who is a fitness instructor, and Silvy Araujo a popular fitness content creator.
What are the Vital Proteins influencer requirements?
There are a few avenues that you could take to collab with Vital Proteins The brand has both an affiliate program and an influencer/brand ambassador program, so it really does depend on what you think would be the best fit for you.
If you’re interested in the Vital Proteins ambassador program or pitching a sponsored post, then your best bet is to reach out to them via email. Make sure to include your media kit so that they can use it to reference all your social media data.
Their influencer program is self-hosted, so you’ll need to register on their website. They offer affiliates a whopping 15% commission on all finalized sales, which is pretty good when compared to other wellness brands.
The Vital Proteins affiliate program offers:
Something that’s also worth mentioning is how Vital Proteins offers additional perks to shoppers, such as free shipping, discounts, rewards, etc. All of these can be used as up-sells when you’re creating content to promote their awesome collagen products.
How to promote Vital Proteins products as an influencer and make money
How Influencers Promote Vital Proteins on Tik Tok
First up we’ve got Helena H, a content creator from DC/Miami who shares everything. Lifestyle, beauty, fitness, you name it! She’s got it covered. In her Vital Proteins video, she filmed an unboxing-style TikTok where she can be heard talking to her audience and explaining a little about the company and products.
@beastmodehelena #greenscreen YAYYY thank u @vitalproteins 💓 can’t wait to try these😍😍 #VitalInfluencer #fyp #foryou #GoodMorning #CancelTheNoise #MONCLERBUBBLEUP ♬ Simple Jazz Background Music – Easy Jazz Music
Here we have Lauren Quinn, her content primarily revolves around Type 1 Diabetes and sharing her personal journey with others. She has 741 thousand followers on TikTok, so she’s definitely doing something right!
In her video, she can be seen unboxing a Vital Proteins PR package that she’d been sent.
@type1_laur Thank you so much @vitalproteins !! Cannot wait to try the beauty glow! #vitalprotein #collagen #unboxing ♬ original sound – Lauren Quinn
Lastly, for our TikTok roundup, we’ve got CJ. In his video, he explains how Vital Proteins reached out to him saying that they loved his content and wanted to send him some products. He proceeds to showcase all the goodies he’s been sent and thanks the brand for being so generous.
@cjkirwan Thanks to @vitalproteins for all the goodies! 😜🤙🏼 #stayvital #ohshoot #unboxing #fyp ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
How Influencers Promote Vital Proteins on Instagram
Part of Vital Proteins Instagram strategy is to make use of celebrity brand ambassadors. Let’s take a quick look at some of the most recent A-lister posts:
Anna is a lifestyle influencer with a crazy following of 918k on Instagram alone. In her Vital Proteins reel, she can be seen recreating a Hailey Bieber protein smoothie to give her a much-needed energy boost for fashion week.
We briefly introduced Iskra above, but if you don’t already follow her you probably should. She shares everything from her fitness, mom routines, entrepreneurial adventures, and much more. But she does so with such authenticity that you’ll immediately be drawn to her content.
Lastly, we’ve got BluePerk, a Los Angeles-based travel and lifestyle content creator with 150 thousand followers on Instagram. In his Vital Proteins reel, he can be seen showing off the brands Lemon Collagen Peptides.
Vital Proteins started to really focus on its male target audience in 2022, and it’s great to see more men promoting the brand on social media. After all, protein, collagen, and supplements are for everyone!
How Influencers Promote Vital Proteins on Youtube
Some of the most recent micro-influencers to have posted Vital Protein hauls on Youtube are:
Gabriella Nicole posted a Vital Proteins haul three years ago, and it’s still to this day one of the top recommended videos on Youtube for VP unboxings.
Kayla Djukic posted a Vital Proteins sponsored unboxing and review, where she can be seen sharing her thoughts about the brand and products with her audience.
Lastly, we’ve got Melissa Merk who has 488K subscribers on her Youtube channel where she shares vlog-style videos. The video she shared is sponsored by both Vital Proteins and iHerb, and she can be seen doing a haul-type vlog where she discusses and shares her opinion about some of the products she received.
Hopefully, this article has given you some insight into how you can register for the Vital Proteins affiliate and brand ambassador programs, how to contact them if you’re interested in sending pitches, and what creating content to promote their products looks like, thanks to the many influencer and content creator post examples we shared.
So what are you waiting for? Get started with your Vital Proteins journey today and reap the many health benefits their products have to offer, while at the same time making an income on recommended sales.