Hazel and Olive is a popular clothing boutique out of Texas that sells women’s clothing that should be a staple in everyone’s closet.
If you’re a fashion content creator who would love the opportunity to collab with Hazel and Olive, then you’re in the right place.
What is Hazel and Olive?
Many people may believe this to be a movement of the past but there are some that still ensure that the American Dream is still alive and obtainable. One of those people is none other than Taylor McMillan Johnson, The CEO, and Owner of Hazel and Olive.
The woman who attended and graduated from Wade College in Dallas Texas as a Valedictorian and majored in Fashion Design and Merchandising set her path immediately after into the Fashion Industry
Pushing forward Taylor started couponing and spent a lot of time clipping away while saving up enough money to finally be able to afford her first order of inventory. She then began selling the inventory online to friends and family via Facebook.
Shortly after that her business boomed and she began working 18-hour days, writing every address for each order by hand and fulfilling shipments by herself. The business eventually went so well that she had to launch a website and within 6 months of the launch was already hitting 1 million in sales.
The company name, Hazel and Olive was a name Taylor had to pick out specifically, to pay homage to her Great-grandmother who had inspired her and pushed her to fall in love with fashion in the first place.
Her store offers people boutique and trendy apparel styles at an affordable price range. The facility she worked out of was quickly upgraded from her original 500ft apartment to a 6,000 sqft warehouse. Though the store was indeed an eCommerce store at the start, they did open a physical brick-and-mortar shop in Rockwall, texas back in 2014. Hazel and Olive strive to provide the best possible customer service alongside great quality whether shoppers decide to shop online or in-store.
The mentality and persistence to be the best and provide the best service are one of the reasons behind the company’s success. Back in 2012 buyers didn’t really like to shop in online boutiques and Taylor really was persistent at making it work.
Hazel and Olive also owe a lot of their success to long-term customers and the ability to change and adapt based on feedback. This is one of the reasons the company has such a high retention rate.
One of the ways the company gives back to the community is through its H&O Foundation where they donate and distribute funds locally and internationally. On the local level, the Rockwall store offers free jackets in winter and free dresses for prom in spring.
They have also been known to donate to the red cross providing disaster relief and building various medical centers in places like Mozambique. These are only a few of the many good deeds done by the company.
Who are the Hazel and Olive influencers, and what do they do?
The founder of Hazel and Olive is the biggest influencer for the brand. Although she’s not got millions of followers on social media, she sure has made a name for herself both in the local community and online.
Nevertheless, even though Hazel and Olive has an A-list influencer following that loves the brand and is always spotted wearing the latest pieces, the prices for each garment have remained accessible. This is primarily due to the fact that Taylor knows her audience and the brand’s target market isn’t necessarily the rich and famous, it’s the women, moms, and girlfriends, who are paving their own way in fashion and in life.
How to partner with Hazel and Olive
I’m sure by this point you’re asking yourself do Hazel and Olive have an affiliate program. Unfortunately – no. The brand as of yet doesn’t have an affiliate program.
That doesn’t mean that there isn’t a possibility that the company will offer one in the future or work with certain individuals that meet their criteria.
Hopefully, the brand considers changing things up and adding affiliate marketing to its advertising efforts in the near future. I wouldn’t lose hope just yet!
When this happens you can email the brand directly and ask if they have an active influencer campaign or if they’re interested in collaborating in some capacity.
You’ll be able to find Hazel and Olive’s contact information on their website. And, in Hazel and Olive’s case, the only email they have available is related to sales and orders: firstname.lastname@example.org
If you plan on pitching the brand, we always recommend reaching out via email first, and if you fail to hear back within a reasonable timeframe then try social media instead. Sometimes getting an answer can take a few tries.
How to promote Hazel and Olive products as an influencer and make money
By becoming a Hazel and Olive partner you can follow Taylor’s mission statement and pave your own way as a fashion creator.
You can leverage Hazel and Olives staple and good quality items, paired with their reasonable price points to create virality online and make sales.
Here are some cool ways influencers are using their social media accounts to promote Hazel and Olive products:
How Influencers Promote Hazel and Olive on Tik Tok
Here we have Dallas-based content creator Reese Grau. In her video, she can be seen talking to her audience through her latest Hazel and Olive finds. In her TikTok, she unboxes her delivery and holds up each item to the camera showcasing its features.
Next up we’ve got Tara Alexandra a 23-year-old Florida-based influencer with 206,000 followers on TikTok.
In her Hazel and Olive video, she can be seen trying on some of the brand’s dresses. The TikTok is paired with fun Spice Girls audio.
She uses her caption to try and engage her audience by asking them which outfit was their fave.
Lastly, we’ve got Ella Monroe who created a “what I ordered vs. what I got style video” where she can be seen showing off Hazel and Olive pieces.
How Influencers Promote Hazel and Olive on Instagram
For our Instagram examples, we decided to showcase some of the creators that have recently been featured by the brand to their social account.
To start we’ve got Veronica Kost a micro-influencer and dog mom based in Pittsburgh. She has a little over 12,000 followers on Instagram and shares a lot of lifestyle-related content.
Veronica tagged Hazel and Olive in the bridal shower photos, where she can be seen looking beautiful and extremely happy surrounded by her loved ones. The theme was boho-inspired and Veronica edited the color hue of her photos to match the decor and color palette.
Here we have delaneydavis_xo a Coppell-based micro-influencer and social media manager with 8,000 plus followers on Instagram alone.
Delaney has tagged Hazel and Olive in one of her recent selfie posts, where she can be seen posing sporting a baseball cap with clothing racks in the background. From what we understand, the images were taken in the boutique.
Lastly, we’ve got eunicepaark a Dallas-based lifestyle content creator with 6,000 followers. Most of her posts consist of fashion finds and fits, in which she highlights some of her new outfits to her audience.
Eunice tagged Hazel and Olive in one of her carousel posts. In the photo, she can be seen wearing a bright pink dress from the brand. She snapped a quick pic while crossing the road, giving the background some cityscape vibes.
How Influencers Promote Hazel and Olive on Youtube
When it comes to Youtube clothing hauls are ALWAYS a winner!
Here we’ve got alexisnicolewomack an Austin, Texas-based content creator, and Youtuber who loves to share her fashion finds with her audience. She has a little over 20,000 subscribers on the platform and posts regularly.
Alexis uses LKT for link sharing with her audience and earns a small commission on each sale that way.
Her Youtube video is filmed in a Vlog format as she tries on different outfits from Olive and Hazel while discussing each piece with her subscribers.
Next up we’ve got ValentinaGarciax whose videos contain everything she loves and is passionate about; fashion, lifestyle, and beauty! Valentina posts new videos every week on Tuesday.
She featured the brand in her video named “Summer Clothing Try On Haul 2020”. In the video, she tries on and showcases pieces from different brands such as Lulus, Shein, and Hazel & Olive.
Becoming a Hazel and Olive influencer could be a great opportunity to consider if you’re a content creator with a focus on fashion. All you need to do is follow our pitching advice and email the brand.
So what are you waiting for?!