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All About the Hugo Boss Influencer Program


Everything You Need To Know About The Hugo Boss Affiliate Program

Are you a fashion influencer, luxury content creator, or within the lifestyle niche? If so, then the Hugo Boss affiliate program might be just the thing you’ve been looking for.

In this guide, we’ll be taking a look at everything you need to know about joining the Hugo Boss ambassador program, and what steps you need to take to get started. We’ll also be sharing some content examples from other creators for inspiration.

What is Hugo Boss?

Often seen around the world as BOSS, Hugo Boss AG is a brand that has its fashion house HQ residing in Metzingen, Baden-Württemberg, Germany. This being one of the largest clothing companies out of Germany, Hugo Boss stock is a part of the MDAX. With the main components of the company focusing on fashion, they provide buyers with various clothing, footwear, accessories, and cologne or fragrances

With the initial idea to provide quality clothing, Hugo Boss founded his trademark company in 1924. Then when the great depression hit and with the rise of the Nazi Party in the 1930’s Hugo Boss had a private-public partnership with the German government to produce Military Uniforms, which helped the company grow exponentially. 

Everything You Need To Know About The Hugo Boss Affiliate Program

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After the passing of the founder and World War II in the mid-1900s, The company began to shift from the military uniforms they had built their brand with to men’s formal apparel. After the company went public in ‘88 and would go on an expansion run into various markets such as fragrances in ‘88, men’s and women’s wear in 1997, women’s seasonal collections in 2000 and finally introducing children’s clothing in 06-07. Now with more than 1,100 stores worldwide, the company is now considered a global Fashion House.

Moving into 2010 the company was considered one of the top brands in their space, and with more than 2.3 billion dollars in sales and net profits of 262 million, one could make that claim that Hugo Boss was full-speed ahead thanks to being embraced by buyers. 

The company has manufacturing developments in multiple locations across the globe, which include its own production facilities. These facilities are in locations such as Morrovalle, Italy; Izmir, Turkey; and Cleveland, United States.

Being a forward-thinking company, Hugo Boss has made a point of investing in sustainable and humane production innovation. One example is the investment in technology that has replaced traditional means of tailoring, making the process more streamlined by having almost all of the tailoring done by machine.

Hugo Boss also has many lucrative licensing agreements with numerous entities around the world to produce their branded products. Companies such as HTC, Huawei, and Samsung produce various products for phones, and companies such as Nike, collaborate to manufacture various sports apparel and equipment.

Everything You Need To Know About The Hugo Boss Affiliate Program

Hugo Boss Influencers, Celebs, and New Campaigns

In 2022 Boss released their spring/summer #BeYourOwnBOSS social media campaign in order to tap into the millennial market. They took some big steps in order to create a line that would have mass appeal, one of the main things they adapted was making the entry price for their apparel more accessible. 

The other key component was their focus on developing streetwear and modern tailoring that resonated with their target audience. The marketing campaign did just that, focusing on appealing to a younger demographic they used a long list of A-list celebs who are Millenials themselves. 

Everything You Need To Know About The Hugo Boss Affiliate Program

Hailey Bieber, Future, Joan Smalls, Kendall Jenner, Alica Schmidt, Anthony Joshua, Matteo Berrettini, and Lee Min-ho are some of the celebs that were hired for this campaign. 

The main partnership of the campaign features none other than TikTok star and globally recognized Khaby Lame, who made his first runway appearance during Milan Fashion Week. 

Everything You Need To Know About The Hugo Boss Affiliate Program

On the other hand, we have the Hugo campaign which coined the hashtag #HowDoYouHUGO, while aiming its sights on the Gen Z crowd. 

This campaign is shot by the same director Michael Jansson and it is interesting in that it features a real-life couple Adut Akech and SAINt JHN, in their first-ever collaboration in a marketing campaign. Another notable start for the Gen Z crowd is Maddie Ziegler and rap artist Big Matthew.

Everything You Need To Know About The Hugo Boss Affiliate Program

What are the Hugo Boss influencer requirements?

The Hugo Boss affiliate program is a great opportunity if you are already a fan of the brand’s products. Are you a fashion influencer? Or do you share more lifestyle-related type content? If you answered YES to either of these questions then the Hugo Boss program is definitely the perfect fit for you. 

Some of the benefits of the Hugo Boss affiliate program include:

  • Earn a flat fee of 6.4% commission on all sales
  • 30-day cookie window
  • Access to premium affiliate banners and marketing materials
  • Personalized discount codes and promotions available
  • Lots of products to choose from: clothes, bags, shoes, hats, accessories, etc.

You can sign up for the Hugo Boss affiliate program on a few different third-party websites:

How to promote Hugo Boss products as an influencer and make money

How Influencers Promote Hugo Boss on Tik Tok

Here we’ve got tinashe a social media influencer with over 889.500 followers on TikTok.

She recently collaborated with HUGO for their “your way” campaign. In the video, she can be seen dancing while wearing some HUGO activewear. Tinashe has been multiplied in the video using overlay features. This editing style is a great way to go because it’s super eye-catching.

Next up we’ve got Caín Guzmán, a mega-influencer with over 24.6 million followers on TikTok.

In his video, he can be seen trying on different outfits with his sister. They’ve used quirky transitions to make the clothing haul look seamless.


Cuando no combinas con tu hermana @Selene Guzmán #HUGOyourway

♬ Ameyatchi – Mathey

Lastly, sinadeinert a Germany-based influencer with over 6 million followers shared a TikTok to her account in which she can be seen sporting different HUGO outfits.

The short-form video is filmed in a parking lot, making for a cool background scene.


Hugo always making me feel powerful and confident 🙇🏼‍♀️ @hugo #HugoYourWay #ad – Werbung


How Influencers Promote Hugo Boss on Instagram

Because Hugo Boss has decided to split their company into two separate elements, both targeting different consumers our Instagram roundup is going to be a little longer than usual. On one hand, we’ve got BOSS, the branch of the company targetting millennials and on the other hand, there’s HUGO that’s targetting Gen Z.

The brand representatives and marketing teams have made an effort to create two separate accounts on Instagram for each of the distinct branches of the brand. 

Let’s take a look at some content examples from Instagram:

First up, we’ve got jourdandunn a British supermodel who was the first black model to walk a Prada runway in over a decade. She shot to fame shortly after being discovered and signed in 2006. 

Her Instagram account is verified which should come as no surprise seeing as Jourdan has over 3.6 million followers. 

In her recent post, she can be seen participating in the new BOSS campaign #BeYourOwnBOSS

Naomi Campbell is also a brand ambassador for the campaign, and she recently shared her version of #BeYourOwnBOSS with a caption that reads: “Every struggle, every step, every little twist of fate. Becoming a BOSS is a journey. Embrace your own story #BeYourOwnBOSS

As a final example of what brand ambassadors for BOSS are sharing online, we’ve got none other than Macaulay Culkin who’s often regarded as one of the most famous child stars. 

Now, when it comes to HUGO here are some of our fave content examples:

We love this reel by Maria Gabriela that HUGO shared on their main Instagram account.

Next up we’ve got Bella Poarch, a singer and macro-influencer from the U.S. who has an incredible following on Instagram of 13.3 million.

In her recent paid partnership with HUGO, she shared a series of images in a carousel format where she can be seen modeling some of their new collection.

Lastly, we’ve got Sophie Seddon a London-based influencer with over 360,000 followers on Instagram alone.

In her paid partnership post, she can be seen showing off two-tone jeans looks.

How Influencers Promote Hugo Boss on Youtube

Because this new marketing strategy is fairly recent there doesn’t seem to be much content on Youtube whatsoever. Hugo Boss is clearly focusing its efforts on TikTok and Instagram, which is where its ideal audiences mainly hang out.

So for the time being, if you’re wanting to work with HUGO and/or BOSS for their affiliate program you can either refrain from creating content for Youtube or you can take advantage of the fact that there is no new content on the platform and be the first to do it!

Clothing haul videos work really well on Youtube, so if you’re looking for ideas and inspo just check out other shopping haul videos.


In this article, we’ve covered everything you need to know about the Hugo Boss affiliate program. If you’re a fashion and lifestyle influencer or content creator it’s worth following the steps we’ve outlined and see if you’d be a good fit for their campaigns. 

Signing up will take you less than ten minutes to do, and just think about how rewarding the outcome can be! 

So what are you waiting for? Get started as a Hugo Boss affiliate and create a new income source for yourself by doing what you love – creating content!

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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