Caudalie’s clean skincare products paired with their accessible price point are what have allowed this retailer to have decades worth of long-lasting success. The brand is known for receiving celeb endorsements and has loyal customers from all over the globe who share their skincare routines on social media.
In this article, we’re going to be taking a deep dive into the Caudalie affiliate program and how you can begin to make commissions and earn some extra income by producing beauty-related content about your skincare routine and products you love with your audience.
What is Caudalie?
Caudalie’s brand name takes inspo from the unit of measurement used to study wine, pronounced koh-da-li.
The brand’s main ethos is based on the incredible skincare benefits that can be provided thanks to grape vines. Grapes are rich in antioxidant properties in the form of polyphenols, which is why grape extract is one of the key ingredients in nearly all of Caudalie’s products and formulations.
Resveratrol is known to provide incredible anti-aging benefits, and the polyphenols help to promote more youthful and healthier skin.
The company is renowned for its dedication to producing products that use active plant extracts derived from grapes and their vines, while at the same time being environmentally friendly. They also strive to source the remainder of the ingredients needed for their formulation from fairtrade wholesalers, such as plant oils, balms, and shea butter.
Caudalie has always refused to use parabens, animal products, mineral oils, and other harmful chemicals that are conventionally used in skincare. Their products strive to be as green and ecological as possible, from their packaging to their emissions, everything is taken into consideration with sustainability at the forefront of their operations.
The brand uses recycled plastics and plant-based plastics for its timeless packaging. Moreover, their face mask and scrub bottle caps are made from sustainable ash byproducts.
Who are the Caudalie, and what do they do?
From Margot Robbie to Victoria Beckham and Maddison Beer, celebs worldwide have been sporting this fan-favorite skincare mist for decades.
Caudalie has become a fan-favorite amongst many A-list celebs. The brand is no stranger to free PR and praise by famous models, actresses, singers, and even news castors.
That being said, the product everyone seems to rave about is their Beauty Elixir, which is reasonably priced at around 12 USD and has been loved by makeup artists and celebs for over twenty-five years.
The face mist elixir is inspired by botanical ingredients such as rose extracts, rosemary essential oil, grape extract for glowing skin, and soothing orange blossom. The myrrh, mint, and benzoin included in this formula can also help to refresh your skin, leaving it radiant and with an enhanced complexion.
It’s no wonder that this product is the go-to celeb glow provided known to be the handbag of all your fave personalities!
What are the Caudalie influencer requirements?
There are a few different approaches that you could take to collab with Caudalie. The brand has both an affiliate program and works with influencers for sponsored posts, so it does depend on what you consider to be the best fit for you.
If you’re interested in pitching a sponsored post to Caudalie, then your best bet is to reach out to them via phone call or email. Make sure to send them your media kit so that they can review all of your social analytics and audience info.
Their affiliate program is hosted on a variety of third-party websites, so you’ll need to register with the platform of your choice. They offer their brand affiliates an 8% commission on all realized sales, which is pretty good when compared to other skincare brands.
The Caudalie affiliate program can be found on the following sites:
Something also worth mentioning is how Caudalie offers supplemental perks to shoppers, such as free shipping when spending over a certain amount, discounts, rewards, points, free trial samples, etc. You can mention all of these points in the content you create to promo the brand.
How to promote Caudalie products as an influencer and make money
Becoming a Caudalie brand ambassador, influencer, or affiliate can help you earn a living doing what you love – creating content. Their one-of-a-kind antioxidant-rich skincare products and sense of community are what make this brand so worthwhile, and easy to promote.
Now, let’s take a look at some recent content examples from Caudalie creators.
How Influencers Promote Caudalie on Tik Tok
First up is Dr. Farzan a Pharmacist who shares all types of health advice and tips on TikTok, specifically skincare related. She boasts a crazy big following of 987.1 thousand and has over 21.2 million likes.
In her Caudalie video, she points out different products from the brand that she’s tested and lets her audience know whether she loves them or would refuse to buy them again. You can tell it’s an authentically honest review because she doesn’t choose to share glowing reviews about all the products and in fact, Faraz states that some of them she would never buy again and they aren’t worth the money.
Next up we’ve got Jazzi Manalo, a twenty-five-year-old content creator from San Francisco.
In her Caudalie video, she lets her audience know that she has hyperpigmentation issues, and how she’d been trying the brand’s Vinoperfect Serum for three weeks to see if the results were worth the hype. At the end of the video, she showcases the results and states that she’s seen a massive improvement in her skin since using the product.
Lastly, we’ve got Sophie Anderson a UK-based beauty content creator with over 113 thousand followers on TikTok alone.
In her recent Caudalie video, she shares a tutorial on how to use the popular skincare mist that celebs love.
How Influencers Promote Caudalie on Instagram
Here are some of the ways that influencers are promoting Caudalie on Instagram:
Olivia Trappeniers is a singer and content creator from Antwerp, Belgium.
In her recent Caudalie post, she thanks the brand for the opportunity to collaborate and shares a carousel of images with both product photos and selfies.
Next up we’ve got Jade Distinguinn, a famous french content creator who has amassed a large following of 184 thousand on Instagram, and 780 thousand on TikTok. Now that’s pretty impressive.
She shares mostly lifestyle-related content, which makes her a perfect fit for skincare sponsorships.
In her recent Caudalie partnership, she shared multiple selfies showing off her glowing skin while holding the brand’s products. Her caption highlights the importance of skincare for wrinkle prevention.
Lastly, for our Instagram roundup, we’ve got anaisyj, a lifestyle, beauty, and travel content creator.
In her most recent Caudalie post, she can be seen sharing selfies of herself while holding up the product she’s promoting, the Resberatrol-Lift Instant Perfume Serum Set. In her caption, she shares valuable information about the brand with her audience along with where they can shop for the products.
How Influencers Promote Caudalie on Youtube
Youtube is a great place for small content creators because the platform is great for growing a personal brand and curating a more authentic and personable relationship with an audience.
There’s nothing quite like creating skincare hauls and tutorials, and the long-form type of video is great for Youtube. You can also repurpose this content and sharing in bite-size format to TikTok or Instagram in the form of reels.
First up we’ve got Brett Guy Glam a content creator with 19.9 thousand subscribers on Youtube. In his recent video, he shares a “best of” type video with his fave product recommendations from Claudalie. During the video, he shows his audience how to use some of the products while at the same time sharing his honest opinion.
Next up we’ve got maggieeez a Toronto-based content creator with 28 thousand subscribers on Youtube. On her channel, Maggie shares vlogs, lifestyle, beauty, fashion, and school-related videos.
In her Caudalie video, she shares with her audience how the brand sent her three products to test out. Maggie clarifies to her audience that the video isn’t sponsored. She showcases all the products and shares her insight, then proceeds to carry on with a Nike and Sephora haul.
Here we have Alejandra Carratalá, a pharmacist and expert in dermo cosmetology from Spain. She’s a popular content creator with over 200 thousand subscribers on Youtube alone. Her content is primarily skincare related, and she often shares hauls, tutorials, and beauty tips.
In her sponsored Caudalie video, she shares her top product picks from the brand with her audience.
Partnering with Caudalie as an influencer or being accepted into their affiliate program is what most beauty and skincare creators aspire to and all you need to do to begin collabing with this forward-thinking skincare company is follow the advice we’ve put forth in this article.
Whether you’re a skincare aficionado or a macro-level influencer, start creating UGC to grab the attention of Caudalie brand reps to seal the deal and become an ambassador. Brands love UGC content, so don’t feel shy to reach out and pitch yourself via email.