Razer is the world’s sexiest tech company, especially when it comes to gaming gear.
In fact, the brand has built such a cult following known as “the cult of Razer” that babies are even being named after them as a sign of commitment to the hardware manufacturer. There really is no denying the success this brand has achieved.
If you’re a content creator and gamer then Razer’s affiliate program is perfect for you!
Here’s how you can get in on the action and become a Razer affiliate.
Everything You Need To Know About The Razer Affiliate Program If You’re A Gamer
What is Razer?
Razer is an American technology company that focuses on designing, developing, and selling consumer tech and gaming hardware. The brand was founded by Robert “RazerGuy” Krakoff and Min-Liang Tan in 1998 and has built an incredible following over the last 24 years, making it a global success.
Razer is synonymous with e-sports tournaments and gaming events around the world. With die-hard fans of the brand tattooing their logo onto their body as a sign of their devotion, we don’t think this company is going anywhere anytime soon.
Razer’s success is due primarily to the fact that they listened to what gamers needed and wanted, and delivered. They found a gap in the market that was underserved and niched down.
This is apparent when Robert Krakoff designed the first gamer-friendly mouse in 1999 known as the Boomslang. The hardware stood out from other competitors’ products thanks to the sensor speed. The company went on to create the first pro gaming mouse in 2005 coined the Diamonback.
By 2013, the brand had identified a need for a gamer-specific laptop. So, contrary to other laptop brands available on the market at that time, Razer launched a high-end gamer-friendly laptop known as the Razer Blade. Instead of focusing on being budget-friendly, like their competitors, Razer developed a product that was much needed in the niche community, with integrated cooling systems and graphics cards that outperformed all other laptops on the market.
Nowadays, the company boasts over 1,400 employees and has teams spread across multiple manufacturing divisions and countries worldwide. Razer also partners with other tech companies such as Microsoft and Google, with a key focus on developing new tools for cloud gaming systems.
The brand is confident in its ability to deliver top gaming products that will keep its audience coming back for more. And even though Razer’s marketing efforts are generally centered around gamers and similar sub-niches it’s important to note that quality is everything to them, this includes only partnering with the best influencers in the space.
With the slogan “For Gamers. By Gamers” this program is ideal if you’re a pro gamer, game enthusiast, gaming content creator, and streamer. It’s even more ideal if you’re already a fan of the company’s products and use them yourself.
Razer’s Successful Influencer Marketing Strategy
It’s been interesting to see the shift in Razer’s marketing campaigns.
Since 2012, the growth of social media use gave rise to influencer marketing which has become an intrinsic part of most brands’ overall marketing strategy.
These collaborations are partnerships between an influencer and a brand. The creator agrees to produce content and share information about the brand’s products and services with their audience in exchange for commissions on qualified leads or a fixed price.
One of the first Razer influencer partnerships was with PewDiePie, a popular Youtuber and gamer who’s known for his streaming and vlogs. His real name is Felix Arvid Ulf Kjellberg, and he’s one of the most subscribed individual Youtube channels in existence with over a crazy 100 million active subs.
PewDiePie has been actively sponsored by Razer since 2012, the year in which the brand began its influencer marketing efforts. This partnership was so successful that in 2016 Razer + PewDiePie released a collection of unique products, including a mouse, mousepad, and headset.
What are the Razer influencer requirements?
Razer has become a one-stop shop for gamers. On their online store visitors are able to keep up to date with the latest product releases, snag amazing discounts, and engage with a large community of gamers worldwide.
You can sign up for Razer’s affiliate program via their website. The company pays up to 20% commission for every qualified sale and offers a cookie period of up to 30 days.
The brand has a tiered affiliate program which is divided into gold, silver, and platinum collaborations based on your overall quarterly performance as an affiliate. This is a great perk because it allows you to increase your earnings.
As with most affiliate programs, Razer provides its partners with a wide range of marketing materials to help make their job easier.
Some of the pros and cons include:
- Opportunity to increase earnings thanks to their tiered program
- Great product catalog
- 1% commission cap on referrals
- High-end commissions are exclusive to their software and not hardware products
How to promote Razer products as an influencer and make money
Leveraging social media is a fantastic way to promote Razer products. For example, if you regularly stream on Twitch it might be a good idea to promote the brand’s product mid-stream as an advert.
Or if your preferred platform is Youtube, you could create an individual advert for Razer’s products that you could edit into either the beginning of your video or midway.
Promoting products online doesn’t have to be a complicated task. But to put your mind at ease, let’s take a look at some content examples from influencers.
How Influencers Promote Razer on Tik Tok
First up we’ve got Unboxing Expert, a content creator who uses her TikTok to share product unboxings that are mainly tech, gadgets, and gaming hardware.
One of the account’s recent unboxing videos was a Razer video in which the Razer Viper Ultimate is showcased to the audience.
The account has a staggering 735 thousand followers and over ten million combined views.
Next, we have TecnonautaTV a TikTok account dedicated to sharing all things tech. The account features a lot of tech reviews, recommendations, and unboxing videos.
TecnonautaTV has over a million followers and 7.5 million likes.
Their recent Razer video shows the host unboxing a few branded phone accessories.
Lastly, we’ve got ForzieonTikTok a streamer and content creator 105 thousand followers on TikTok alone. Forzie is partnered with other major brands such as Juicd Energy.
In his recent Razer video, he shows his audience a before and after of his gaming setup, which features lots of the brand’s key products.
How Influencers Promote Razer on Instagram
First up on our IG roundup we’ve got @spuddgaming, a fulltime UK technology content creator who uses his Instagram to share gaming and tech content.
Jonny has 116 thousand followers on Instagram and is able to offer his audience exclusive discounts for some of the biggest brands in the tech and gaming space.
In his recent Razer video, Jonny shared a carousel-style post that showed close-up images of his gaming setup, all of which included Razer hardware and products.
Here we have Shady Queen, a Latin American online streamer and videogame reviewer with over 50 thousand followers on Instagram.
She’s sponsored by Twitch, among other big gamer brands.
In her recent post, she can be seen sharing a sponsored post with Razer where she promoted their new headphones.
Lastly, we’ve got @camgirl who shared a sponsored post for Razer where she shows her audience the brand new webcam, stating that she’d use it for streaming.
How Influencers Promote Razer on Youtube
There are no better platforms when it comes to gaming promotions than Youtube and Twitch. It should come as no surprise that some of the biggest influencers in the gaming space opt for these two platforms over other available methods.
This is because you ultimately want to focus on the platforms where the majority of this niche audience is hanging out – and when it comes to gamer’s preferred social hangout Youtube and Twitch take the cake.
Sure, Discord and Reddit aren’t far behind, but it’s harder to create the right type of promotional content for these two platforms as they are more geared toward a forum format.
Here’s a roundup of some of our favorites:
First up is Life of Tom, a full-time YouTuber who posts videos about all of his crazy shenanigans. Tom has an impressive 2.6 million subscribers!
Tom recently did a sponsored video for Razer, which he filmed in an unboxing style.
Next up we’ve got a great sponsored short from Matthew Moniz where he shows off the new Razer keyboard.
Lastly, we’ve got Tim Schofield an influencer with over 935 thousand subscribers on Youtube. In his Razer-sponsored video, he can be seen informing his audience about the Razer Edge 5G gaming handheld.
Singing up for Razer’s affiliate program is ideal if you’re a gaming creator and already love the brand’s product.
All you need to do is follow the steps we’ve outlined in this article and register for the brand’s affiliate program in order to get started.
Once you’ve finished the registration process and received approval you can focus your efforts on the fun part – creating awesome content that your audience will love!